4
Summer Internship Project Report
On
“Retailer Satisfaction level Regarding Dairy Products with Special Reference to Reli...
4
4
CERTIFICATE
This is to certify that Mr. / Ms. Biman Dewan PGDM (2012-14 Batch) a student of I.T.S-Institute
of Managemen...
4
ACKNOWLEDGEMENT
Success of every Summer Internship Program and their Project depend largely on the self &
encouragement ...
60
DECLARATION
I hereby declare that the following project report titled “Retailers Satisfaction Regarding
Dairy Products ...
60
SR/No. INDEX P/No.
1 EXCUTIVE SUMMARY 6
2 INTRODUCTION
 Topic of Project
 Company
 Product Portfolio
8
3 OBJECTIVE A...
60
60
Executive summary
This Study has been done with an aim of determining the various factors which would Influence
Sale of...
60
The scope of this project is given below:-
 Help in finding out the various factors affecting the sales of the product...
60
60
60
INTRODUCTION TO THE TOPIC
The Topic of this project is “Retailers satisfaction regarding dairy products with special
re...
60
INTRODUCTION TO THE ORGANIZATION
The Organization in which the summer internship has been conducted is a subsidiary bod...
60
Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in
the world a...
60
Reliance Retail Reliance Retail is the retail business wing of the Reliance business. Many brands like
Reliance Fresh, ...
60
SUPPLY CHAIN MODELS OF RDFL MILK
RELIANCE DAIRY
PLANTS
RELIANCE DAIRY
PLANTS
PROCESSIN
G
UNIT/POINT
PROCESSIN
G
UNIT/PO...
60
Product Portfolio
Product list, Price, Variety, Shelf life:-
Products Varity Pack Size Price Shef Life
500ml 19.5 2 day...
60
60
 Objectives:-
1) To study which product of Reliance Dairy has highest sale among the retailers in Greater
Noida.
2) To...
60
60
Limitations of the study:-
Since the study was done in only one region of Greater Noida. The results cannot be generali...
60
60
RESEARCH METHODOLOGY:-
Research methodology is way to systematically solve the research problem. Research, in
common te...
60
For the purpose of analysis, chi Square test, Co relation, Percentage Methods are used for the
calculation and the resu...
60
60
Data analysis:-
The data analysis has done in Greater Noida. It gives idea about the competitors of Reliance dairy
milk...
60
Interpretation:-
Above graph shows, only 17% of Confectionary retailers sale the Reliance dairy food products,
33% of D...
60
Interpretation:-
Above graph shows, only 8% very small shops are sale the Reliance dairy food products, 25%
small shops...
60
Interpretation:-
Above graph shows that 76% FCM milk, 10% TM milk, 14% DTM milk daily sale in Greater
Noida.
FCM market...
60
Paras 294 13%
Others 216 10%
Interpretation:-
Above graph shows the total FCM market out of which 21% is of RDFL, 8% Am...
60
Others 30 10%
Interpretation:-
Above graph shows the total TM market out of which 22% is of RDFL, 16% Amul milk, 18%
Mo...
60
Interpretation:-
Above graph shows the total DTM market out of which 29% is of RDFL, 8% Amul milk, 15%
Mother Dairy, 30...
60
Interpretation:-
Above graph shows the total Butter Milk market out of which 44% is of RDFL, 0% Amul milk,
10% Mother D...
60
Interpretation:-
Above graph shows the total Curd market out of which 32% is of RDFL, 6% Amul milk, 8%
Mother Dairy, 34...
60
Interpretation:-
Above graph shows that 8% Retailers age is less than 20, 27% Retailers age is 20-30, 35%
Retailers age...
60
Interpretation:-
Above graph shows that 41% Retailers are very good, 35% Retailers are good, 12% Retailers are
neither ...
60
Interpretation:-
Above graph shows that 23% Retailers are happy to stock Reliance Milk, rests of 77 % Retailers
aren’t ...
60
60
-:ANALYSIS WITH CHI- SQUARE:-
1. To study the relationship between Quality and Types of the Shop of Reliance Dairy Food...
60
2. To study the relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd.
Ho: There is no relati...
60
3. To study the relationship between Price and Types of the Shop of Reliance Dairy Food Ltd.
Ho: There is no relationsh...
60
4. To study the relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd.
Ho: There is no relations...
60
5. To study the relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food
Ltd.
Ho: There is no ...
60
6. To study the relationship between Promotional Schemes and Types of the Shop of Reliance Dairy
Food Ltd.
Ho: There is...
60
7. To study the relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd.
Ho: There is no ...
60
8. To study the relationship between Replacement facility and Types of the Shop of Reliance Dairy
Food Ltd.
Ho: There i...
60
9. To study the relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd.
Ho: There is no relatio...
60
10. To study the relationship between Replacement Facility of Amul Milk and Types of the Shop of
Reliance Dairy Food Lt...
60
60
11. To study the relationship between Replacement Facility of Mother Dairy Milk and Types of the
Shop of Reliance Dairy...
60
12. To study the relationship between Replacement Facility of RDFL and Types of the Shop of
Reliance Dairy Food Ltd.
Ho...
60
13. To study the relationship between Replacement Facility of Param and Types of the Shop of
Reliance Dairy Food Ltd.
H...
60
14. To study the relationship between Replacement Facility of Paras and Types of the Shop of
Reliance Dairy Food Ltd.
H...
60
15. To study the relationship between Replacement Facility of Others and Types of the Shop of
Reliance Dairy Food Ltd.
...
60
60
The project findings are:-
• Reliance dairy products are mostly sold by the GROCERY SHOPS & DAIRY SHOP. Only few
number...
60
60
-: RECOMMENDATION:-
As we know the total sales are depending on Retailers so:-
• Less awareness about reliance dairy pr...
60
:
60
References:
Reference refers to the sources through which information has been retrieved in my Project.
 Marketing Man...
60
60
To study the factors responsible for retailer satisfaction of RDFL
1. Do you sell dairy products?
2. Do you sell Relian...
60
Price
Margin
Timely
Delivery
Promotional
Schemes
Credit
facility
replacement
facility
Curdling
5. Rate the company’s re...
60
I. Store Name: - ……………………………………………………………………………………
II. Exact location of the shop: - ………………………………………………………………
III. Size ...
60
A. Male
B. Female.
VII. Age :-
A. Less than 20
B. 20-30
C. 30-40
D. 40-50
E. more than 50
VIII. General behavior patter...
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Summer internship project in Reliance Dairy

  1. 1. 4 Summer Internship Project Report On “Retailer Satisfaction level Regarding Dairy Products with Special Reference to Reliance Dairy Food Products Ltd” Submitted in partial fulfillment of the requirements for the Two Year Full Time Post Graduate Diploma in Management I.T.S- Institute of Management Greater Noida Session: 2012-2014 Under the Guidance of: By: I. Faculty Mentor - Prof. Vishal Agarwal Biman Dewan (Faculty Marketing) Enrollment No: 14008 II. Industry Mentor Name - Mr. Javed Hussain I.T.S- IM Batch: 2012-14 (Area In charge)
  2. 2. 4
  3. 3. 4 CERTIFICATE This is to certify that Mr. / Ms. Biman Dewan PGDM (2012-14 Batch) a student of I.T.S-Institute of Management, Greater Noida has undertaken the project on “Retailers Satisfaction Regarding Dairy Products with Special Reference to Reliance Dairy Food Products Ltd.”. The survey, data collection, & Analysis work for preparing the project has been carried out by the student in partial fulfillment of the requirements for the award of PGDM, under my guidance and supervision. I am satisfied with the work of Mr. Biman Dewan Faculty Mentor’s Name: Prof.: Vishal Agarwal DATE (Signature)
  4. 4. 4 ACKNOWLEDGEMENT Success of every Summer Internship Program and their Project depend largely on the self & encouragement and guidance of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of my Internship Program as well as the Project Report. First of all I would like to thank the management at Reliance Dairy Food Ltd for giving me the opportunity to do my 45days Summer Internship Training in their esteemed organization and also for providing me with valuable advice, data for project and endless supply of new ideas & support for the Project. And 2ndly I would to extend my heartfelt thanks to the CRC for providing me the opportunity to do my summer Internship Project with Reliance Dairy Foods ltd. I would like to thank my Industrial Mentor, Mr. Javed Hussain (Area in Charge) and Mr.Z.Abraham (Marketing Head) & Mr. Devendra Gupta for providing practical exposure for project during training and his valuable guideline during the Training Period. I offer my sincere gratitude to the Director General Prof. Shekhar Ghose for providing guidance during the entire span of my study. I would like to thank Prof. Samiran Jana for providing valuable suggestions and helping throughout the course of training. I would also like to thank my faculty Mentor Vishal Agarwal, ITS-IM, for his guidance which helps me to pursue my training in a right and fruitful way. At the last but not the least, I want to thank all the mentors i.e. both industrial and institutional, all the people, Respondent, Retailers, Distributors and each & every person who support and help me in Performing my Training Successfully and help in completing this Report directly or indirectly. Thanking You: Biman Dewan ITS-IM/PGDM/14008/2012-14 Greater Noida.
  5. 5. 60 DECLARATION I hereby declare that the following project report titled “Retailers Satisfaction Regarding Dairy Products with Special Reference to Reliance Dairy Food Products Ltd” at Reliance Dairy Food ltd. Greater Noida is an authentic work done by me. It is to the best of my knowledge and belief. This is to declare that all my work indulged in the completion of this Project Report such as research, competitor analysis and sales promotion is a profound and honest work of mine. The work done by me had not been submitted to any organization, Institution, Company for any incentive or activity. Date: Signature Mr. BIMANDEWAN
  6. 6. 60 SR/No. INDEX P/No. 1 EXCUTIVE SUMMARY 6 2 INTRODUCTION  Topic of Project  Company  Product Portfolio 8 3 OBJECTIVE AND SCOPE OF STUDY 14 4 LIMITATION 16 5 RESEARCH METHODOLOGY  Nature of Research  Hypothesis  Type of data collected-primary and secondary  Data collection - Flow chart  Software used 18 6 DATA ANALYSIS & INTERPRETATTION 22 7 FINDING AND CONCLUSION 34 8 RECOMMEDATION TO RDFL 51 9 REFERENCES 55 10 ANNEXTURE 57
  7. 7. 60
  8. 8. 60 Executive summary This Study has been done with an aim of determining the various factors which would Influence Sale of the Dairy Product of the Reliance Dairy Food Ltd. and also to determine the method or strategy to place the product in the new and existing market. This study is fully based on the collection of Primary data through questionnaire method during the Summer Internship Program which started from 15th April, 2013 till 2nd Jun. There our main objective is to collect the order from the assigned market area and provide it to the distributer as well as to help him in delivering the product at the required place. The reporting time was 06:30 AM in morning till the 12:00 PM at noon. Our responsibility was to collect various complains of the retailer & the customer and make it available before the respected authority i.e. ASM (Area Sales Manager) in order to resolve the problem. This also involves processes to collect the data for completion of the project. The training also includes weekly report submission to the faculty mentor about the overall development of the work in the past week as well as meeting with the head of the industry once in a weak. The project was divided into further division in Research mythology:- I. Research Design i. Exploratory research ii. Descriptive research II. Data Sources i. Primary Data ii. Secondary Data III. Sampling Design i. Definition Of Population ii. Sampling procedure iii. Sampling size IV. Statistical Tools
  9. 9. 60 The scope of this project is given below:-  Help in finding out the various factors affecting the sales of the product of RDFL.  Help in sorting out the relationship and their level of extent on which they affect.  To overview the different ways to place the product of Reliance Dairy Food ltd.  To help in finding out the different demographic factors in executing the product placement and their sales. ORGANIZATIONS AREA COVERED:- In order to pursue this project report the following area has been covered:- • Marketing area of Reliance Dairy Food ltd. • Different territories where these product has been selling earlier. • New area to be covered during the summer internship program. • Sales Department of Reliance Dairy Food ltd. • Distribution channel of Reliance Dairy Food ltd.
  10. 10. 60
  11. 11. 60
  12. 12. 60 INTRODUCTION TO THE TOPIC The Topic of this project is “Retailers satisfaction regarding dairy products with special reference to Reliance Dairy Food Products Ltd”. The dairy industries companies run mainly on the factors such as availability, service frequency, affordability, taste and marketing. Availability is plays a vital role because purchasing power is depend upon availability of that product, in case distributors and retailers service matter a lot. Retailing includes all the activity in selling goods or service directly to the customers or personal non business use .A retailer or retail store is any business enterprises whose sales volume comes primarily from retailing. Retailers are the part of milk marketing channels and perform the work of moving goods from producers to the customers. It overcomes the time, place and possession gap that separates goods and service from those who needs or wants them. Retailers as member of marketing channel perform a number of key functions. Some functions (physical, title, promotion) constitute a forward flow of activity from the company to the customers; other functions (ordering and payment) constitute a backward flow from customers to the company. Still others (information, negotiation, finance and risk taking) in both directions. The project delves into the workings from the distribution aspect of an FMCG organization, in detail. Reliance, being an FMCG company, attaches a lot of significance to the distribution aspect of its business. The distribution channel of Reliance holds a lot of potential in affecting the demand or sales of Reliance products through delivery on time, delivery of variety of products, the retailer- friendliness of the policies being set by the distributors and equitable distribution of products to all the retail outlets in a particular region, to name a few. So, In order to plan retail coverage we map out the positions of Reliance outlets, Reliance parlors, and competitor’s outlets. This project was carried out in Greater Noida city. For analyzing and presenting information that is tied to geographical location, we divided the city in different wards. By analyzing geographical representation and sales data with spatial distribution Reliance outlets, competitor’s outlets and the density of others in an area, we identify unexplored area and plan location outlets to increase its market penetration. Using such research we can ascertain the quality and depth of retail Penetration in specific area.
  13. 13. 60 INTRODUCTION TO THE ORGANIZATION The Organization in which the summer internship has been conducted is a subsidiary body of Reliance Industries ltd. which deals with the production of dairy product known as Reliance Dairy Food ltd. "Growth has no limit at Reliance. I keep revising my vision. Only when you can dream it, you can do it." Dhirubhai H. Ambani Founder Chairman Reliance Group December 28, 1932 - July 6, 2002 The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 66 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain. The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones.
  14. 14. 60 Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. Major Group Companies are Reliance Industries Limited, including its subsidiaries and Reliance Industrial Infrastructure Limited. Reliance Retail:- With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail. Since its inception in 2006, Reliance Retail Limited (RRL) has grown into an organization that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, RRL has made rapid progress towards building an entire value chain starting from the farmers to the end consumers. Reliance Retail continued to expand presence of its value and specialty formats. During the year, Reliance Retail opened 90 new stores spanning across 'value' and 'specialty' segments. In-store initiatives, wider product choice and value merchandising enabled the business to achieve robust growth during this period. Its presence in the optics business is in partnership with Grand Vision. 51 new stores were added during FY-11 taking the total presence to 100 stores across key markets in the country. The retail chain offers single brand optical products including Vision Express frames, lenses, contact lenses, sunglasses, solutions and accessories. For the very first time, consumers in India got the opportunity to experience Hamleys, which is considered to be the world's most wonderful toy shop. The brand was launched in India with opening up of 2 stores during the year. iStore by Reliance Digital is a one-stop-shop for all Apple products and services. There are 17 such stores currently operational. Reliance Brands also announced exclusive licensing arrangement with two leading international brands: Steve Madden, a leading designer, wholesaler and retailer of fashion-forward footwear and accessories for women, men and children. Quicksilver, a leading outdoor sports lifestyle company to launch their core brands 'Quicksilver' and 'Roxy'. Across India, Reliance Retail serves over 2.5 million customers every week. Its loyalty programmed, "Reliance One", has the patronage of more than 6.75 million customers.
  15. 15. 60 Reliance Retail Reliance Retail is the retail business wing of the Reliance business. Many brands like Reliance Fresh, Reliance Dairy Food Ltd., Reliance Footprint, Reliance Time Out, Reliance Digital, and Reliance Wellness, Reliance Trends, Reliance AutoZone, Reliance Super, Reliance Mart, Reliance iStore, Reliance Home Kitchens, Reliance Market (Cash n Carry) and Reliance Jewel come under the Reliance Retail brand. Reliance Dairy Food Ltd Reliance Retail started at Hyderabad, July 16 after fresh vegetables & fruits and FMCG products, Reliance Retail has stepped into the dairy products sector with a national ‘pilot’ launch of its liquid milk (family milk segment) in Hyderabad. The milk brand is also being sold “through general trade (including milk retailers) in Haryana, Punjab, Andhra Pradesh, Tamil Nadu, Rajasthan, Delhi NCR (National Capital Region) and Himachal Pradesh. With the beginning of sale of ‘Dairy Pure’ through general milk retailers, as opposed to mostly through Reliance Retail-owned stores now, the company expects further growth in this business. Mission & Vision of RDFL:- Mission "Bring prosperity to millions of Indian producers, especially our farmers, by providing the most attractive returns for their effort". Vision  Become Number One Dairy Brand in the Country by year 2011.  Ensure cost & quality competitiveness through adoption of best technology & business practices.  Maximizing returns to stake holders, farmers and value for money to the consumer.
  16. 16. 60 SUPPLY CHAIN MODELS OF RDFL MILK RELIANCE DAIRY PLANTS RELIANCE DAIRY PLANTS PROCESSIN G UNIT/POINT PROCESSIN G UNIT/POINT COLLECTION POINT/UNIT COLLECTION POINT/UNIT DISTRIBUTERDISTRIBUTER DISTRIBUTERDISTRIBUTER RELIANCE DAIRY PLANTS RELIANCE DAIRY PLANTS RELIANCE DAIRY PLANTS RELIANCE DAIRY PLANTS Farmers Own TransportationFarmers Own Transportation RELIANCE OWNLOGISTICSRELIANCE OWNLOGISTICS FARMERS CATEGOR Y 1 FARMERS CATEGOR Y 1 FARMERS CATEGOR Y 1 FARMERS CATEGOR Y 1 FARMERS CATEGOR Y 1 FARMERS CATEGOR Y 1 DISTRIBUTERDISTRIBUTER RETAILE R RETAILE R RETAILE R RETAILE R RETAILE R RETAILE R
  17. 17. 60 Product Portfolio Product list, Price, Variety, Shelf life:- Products Varity Pack Size Price Shef Life 500ml 19.5 2 days 1ltr 39 2 days TM 500ml 15 2 days DTM 500ml 13 2 days SM 400ml 10 2 days 200gm 10 8 days 500gm 26 8 days 1kg 48 8 days Plain 500ml 10 7 days Masala 200ml 5 7 days 200ml 42 10 days 1kg 195 10 days 500ml 160 3 month 1ltr 320 3 month Ghee Milk FCM Curd Butter Milk Paneer RDFL Milk Curd Butter Milk Ghee Paneer MasalaPlain FCM TM DTM SM
  18. 18. 60
  19. 19. 60  Objectives:- 1) To study which product of Reliance Dairy has highest sale among the retailers in Greater Noida. 2) To study retailer satisfaction with price, packaging, promotional, scheme, Timely Delivery, Curdling & quality of reliance dairy product. 3) To study the level of satisfaction of retailer with respect to Replacement facility.  Scope of project:- The study carried out in Greater Noida city so its scope mainly to Greater Noida • Its give information about the size of Retailers network. • It’s give information about the service given by company and distributors to their retailers. • It’s give information about competitors’ products. • It will serve consumer in better manner. • It’s provide suggestions to company to improve their products sales • It’s give information about the sale promotion activities to improve the milk sale.
  20. 20. 60
  21. 21. 60 Limitations of the study:- Since the study was done in only one region of Greater Noida. The results cannot be generalized on all Greater Noida bases. Shopkeepers also tend to hide some facts and figures due to some reasons which can hinder the results we get from this survey. Still a lot can be done to make the whole system efficient. This research has a number of limitations that must be acknowledged:- First, the study was carried out from the allocated sample used for this study consisted mostly rural area of Greater Noida city only therefore, the results may not be applicable to the wider population in general, Secondly, the results of this study are limited because only 60 samples size has been collected for the study from the allocated Greater Noida city. Thirdly, only method of questionnaire has been used for reform the sentence collecting primary data apart from focus group and other methods for the study, Lastly, it must be acknowledged that there may be numerous other variables that contribute to the development of retailer satisfaction, and word of mouth communication which are briefly touched upon.
  22. 22. 60
  23. 23. 60 RESEARCH METHODOLOGY:- Research methodology is way to systematically solve the research problem. Research, in common terms refers to a search for knowledge. Research methodology consists of different steps that are generally adopted by a researcher to study the research problem along with the logic behind them. RESEARCH DESIGN:-  Research design is the plan, structure and strategy of investigation conceived so as to obtain answers to research question.  There are two types of research design. One is exploratory research and other is descriptive research. Exploratory research:-  We studied the company report, talked to the retailer and employee of the company. We Identified that, retailer are not satisfy of Reliance Dairy Products. Descriptive research:-  Survey method was adopted for this research. DATA SOURCES:- The study is mainly based on the data collection from primary as well as secondary sources.  Primary data: Data collected for specific purposes in the form of questionnaire.  Secondary data: Data existing in the form of Books, Internet Catalogues etc. SAMPLING DESIGN:-  Definition of population: All the RDFL Retailers in Greater Noida.  Sampling procedure: A non probability sampling technique i.e. convenient sampling procedure was adopted.  Sampling size: A sample of 60 retailers was selected from the target population for the study. STATISCAL TOOLS:-
  24. 24. 60 For the purpose of analysis, chi Square test, Co relation, Percentage Methods are used for the calculation and the result was interpreted with graph. -: DATA COLLECTION - FLOW CHART:- SOFTWARE USE:-  Microsoft Excel  Microsoft Word  SPSS  Photoshop From each one randomly selected the data From each one randomly selected the data Data was collected through structure question naire Data was collected through structure question naire First allocate the area as per compan y norms. First allocate the area as per compan y norms. Personall y visited & filled by asking them questions . Personall y visited & filled by asking them questions . Then total covered as Greater Noida: - I) Kulesara II) Habibpur III) Jal Pura IV) Halduani V) Surajpur Then total covered as Greater Noida: - I) Kulesara II) Habibpur III) Jal Pura IV) Halduani V) Surajpur To filled 10 questionnaires normally I had interact more than 20 respondents. To filled 10 questionnaires normally I had interact more than 20 respondents. I chose for filled data in a 5 locations. And collect data near about 12% in each location. I chose for filled data in a 5 locations. And collect data near about 12% in each location. Finally 60 primary data was collected. After interacting more than 100 respondents.
  25. 25. 60
  26. 26. 60 Data analysis:- The data analysis has done in Greater Noida. It gives idea about the competitors of Reliance dairy milk. It gives information regarding their market and Retailers interest in sale of Reliance Dairy Products, it’s also provides information of satisfaction level of Retailers regarding the Reliance Dairy products. Type of shop classification:- Data:- Nature No. of the shop Percentage Grocery 30 50% Dairy 20 33% Confectionary 10 17% Others 0 0%
  27. 27. 60 Interpretation:- Above graph shows, only 17% of Confectionary retailers sale the Reliance dairy food products, 33% of Dairy Retailers sale the Reliance Dairy food Products And 50% of Grocery shop Retailers sale the Reliance dairy food Products in Greater Noida. Size of shop classification:- Data:- Nature No. of the shop Percentage Big 12 20% Neither big nor Small 28 47% Small 15 25% Very Small 5 8%
  28. 28. 60 Interpretation:- Above graph shows, only 8% very small shops are sale the Reliance dairy food products, 25% small shops are sale the Reliance Dairy food Products, 47% neither big nor small shops sale the Reliance dairy food products & rest of the 20 % big shop are sale the Reliance dairy food products in Greater Noida. Most Preferred of milk Varity:- Data:- Variety of milk Quantity Percentage FCM 2196 76% TM 300 10% DTM 396 14%
  29. 29. 60 Interpretation:- Above graph shows that 76% FCM milk, 10% TM milk, 14% DTM milk daily sale in Greater Noida. FCM market covered:- Data:- Company Quantity Percentage Reliance 468 21% Amul 168 8% Mother Dairy 354 16% Param 696 32%
  30. 30. 60 Paras 294 13% Others 216 10% Interpretation:- Above graph shows the total FCM market out of which 21% is of RDFL, 8% Amul milk, 16% Mother Dairy, 32% is of Param, 13% is of Paras & 10% is of others in Greater Noida. TM market covered:- Data:- Company Quantity Percentage Reliance 66 22% RDFL 48 16% Mother Dairy 54 18% Param 84 28% Paras 18 6%
  31. 31. 60 Others 30 10% Interpretation:- Above graph shows the total TM market out of which 22% is of RDFL, 16% Amul milk, 18% Mother Dairy, 28% is of Param, 6% is of Paras & 10% is of others in Greater Noida. DTM market covered:- Data:- Company Quantity Percentage Reliance 114 29% Amul 30 8% Mother Dairy 60 15% Param 120 30% Paras 24 6% Others 48 12%
  32. 32. 60 Interpretation:- Above graph shows the total DTM market out of which 29% is of RDFL, 8% Amul milk, 15% Mother Dairy, 30% is of Param, 6% is of Paras & 12% is of others in Greater Noida. How much & which company’s Butter milk you sale daily:- Data:- Quantity Quantity Percentage Reliance 281 44% Amul 0 12% Mother Dairy 60 10% Param 192 30% Paras 24 4% Others 78 12%
  33. 33. 60 Interpretation:- Above graph shows the total Butter Milk market out of which 44% is of RDFL, 0% Amul milk, 10% Mother Dairy, 30% is of Param, 4% is of Paras & 12% is of others in Greater Noida. How much & which company’s Curd sale daily:- Data:- Quantity Quantity Percentage Reliance 134 32% RDFL 27 6% Mother Dairy 33 8% Param 139 34% Paras 24 6% Others 56 14%
  34. 34. 60 Interpretation:- Above graph shows the total Curd market out of which 32% is of RDFL, 6% Amul milk, 8% Mother Dairy, 34% is of Param, 6% is of Paras & 14% is of others in Greater Noida. . Age of the retailers:- Data:- Age No. of Respondent Percentage Less than 20 5 8% 20 – 30 16 27% 30 – 40 21 35% 40 – 50 10 17% More than 50 8 13%
  35. 35. 60 Interpretation:- Above graph shows that 8% Retailers age is less than 20, 27% Retailers age is 20-30, 35% Retailers age is 30 – 40, 17% Retailers age is 40 – 50, 13%Retailers age is more than 50 in Greater Noida. General behavior pattern of the retailers:- Data:- Age No. of Respondent Percentage Very Good 25 41% Good 21 35% Neither Good nor Bad 7 12% Bad 4 7% Very Bad 3 5%
  36. 36. 60 Interpretation:- Above graph shows that 41% Retailers are very good, 35% Retailers are good, 12% Retailers are neither good nor bad, 7% Retailers are bad, and 7% Retailers are very bad in Greater Noida. Are you Happy being stockiest Reliance Milk? Data:- Customer prevalence No. of Respondent Percentage Yes 14 23% No 46 77%
  37. 37. 60 Interpretation:- Above graph shows that 23% Retailers are happy to stock Reliance Milk, rests of 77 % Retailers aren’t happy to stock Reliance Milk in Greater Noida.
  38. 38. 60
  39. 39. 60 -:ANALYSIS WITH CHI- SQUARE:- 1. To study the relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4a 1.00 3 2 0 5 2.00 3 3 2 8 3.00 3 4 2 9 4.00 9 10 2 21 5.00 12 1 4 17 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 10.533a 8 .230 Likelihood Ratio 13.131 8 .107 Linear-by-Linear Association .253 1 .615 N of Valid Cases 60 a. 11 cells (73.3%) have expected count less than 5. The minimum expected count is .83. Interpretation: - As the Pearson Chi- square value is 10.533 and its significant value is .230, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Quality and Types of the Shop of Reliance Dairy Food Ltd.
  40. 40. 60 2. To study the relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4b 1.00 5 1 1 7 2.00 16 11 5 32 3.00 8 5 4 17 4.00 0 2 0 2 5.00 1 1 0 2 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 6.548a 8 .586 Likelihood Ratio 7.338 8 .501 Linear-by-Linear Association .549 1 .459 N of Valid Cases 60 a. 10 cells (66.7%) have expected count less than 5. The minimum expected count is .33. Interpretation: - As the Pearson Chi- square value is 6.548 and its significant value is .586, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Packaging and Types of the Shop of Reliance Dairy Food Ltd.
  41. 41. 60 3. To study the relationship between Price and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Price and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Price and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4c 1.00 5 5 2 12 2.00 20 12 7 39 3.00 4 2 1 7 4.00 1 0 0 1 5.00 0 1 0 1 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 3.688a 8 .884 Likelihood Ratio 4.264 8 .833 Linear-by-Linear Association .221 1 .638 N of Valid Cases 60 a. 11 cells (73.3%) have expected count less than 5. The minimum expected count is .17. Interpretation: - As the Pearson Chi- square value is 3.688 and its significant value is .884, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Price and Types of the Shop of Reliance Dairy Food Ltd.
  42. 42. 60 4. To study the relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4d 1.00 8 4 2 14 2.00 19 16 7 42 3.00 3 0 1 4 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 2.762a 4 .598 Likelihood Ratio 4.000 4 .406 Linear-by-Linear Association .048 1 .826 N of Valid Cases 60 a. 5 cells (55.6%) have expected count less than 5. The minimum expected count is .67. Interpretation: - As the Pearson Chi- square value is 2.762 and its significant value is .598, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Margin and Types of the Shop of Reliance Dairy Food Ltd.
  43. 43. 60 5. To study the relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4e 1.00 3 0 0 3 2.00 1 4 1 6 3.00 2 1 3 6 4.00 14 8 4 26 5.00 10 7 2 19 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 11.847a 8 .158 Likelihood Ratio 11.833 8 .159 Linear-by-Linear Association .168 1 .682 N of Valid Cases 60 a. 11 cells (73.3%) have expected count less than 5. The minimum expected count is .50. Interpretation: - As the Pearson Chi- square value is 11.847 and its significant value is .158, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Timely Delivery and Types of the Shop of Reliance Dairy Food Ltd.
  44. 44. 60 6. To study the relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4f 1.00 3 0 1 4 2.00 9 10 5 24 3.00 8 5 2 15 4.00 9 5 1 15 5.00 1 0 1 2 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 6.833a 8 .555 Likelihood Ratio 8.546 8 .382 Linear-by-Linear Association .552 1 .457 N of Valid Cases 60 a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .33. Interpretation: - As the Pearson Chi- square value is 6.833 and its significant value is .555, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Promotional Schemes and Types of the Shop of Reliance Dairy Food Ltd.
  45. 45. 60 7. To study the relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4g 1.00 3 1 1 5 2.00 4 5 0 9 3.00 1 2 2 5 4.00 18 6 3 27 5.00 4 6 4 14 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 11.746a 8 .163 Likelihood Ratio 12.910 8 .115 Linear-by-Linear Association .489 1 .484 N of Valid Cases 60 a. 12 cells (80.0%) have expected count less than 5. The minimum expected count is .83. Interpretation: - As the Pearson Chi- square value is 11.746 and its significant value is .163, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Credit facility and Types of the Shop of Reliance Dairy Food Ltd.
  46. 46. 60 8. To study the relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4h 1.00 7 3 3 13 2.00 19 13 3 35 3.00 4 2 1 7 4.00 0 2 2 4 5.00 0 0 1 1 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 12.569a 8 .128 Likelihood Ratio 12.476 8 .131 Linear-by-Linear Association 3.710 1 .054 N of Valid Cases 60 a. 11 cells (73.3%) have expected count less than 5. The minimum expected count is .17. Interpretation: - As the Pearson Chi- square value is 12.569 and its significant value is .128, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement facility and Types of the Shop of Reliance Dairy Food Ltd.
  47. 47. 60 9. To study the relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X4i 1.00 3 1 1 5 2.00 6 5 1 12 3.00 6 3 2 11 4.00 9 7 3 19 5.00 6 4 3 13 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 1.822a 8 .986 Likelihood Ratio 1.925 8 .983 Linear-by-Linear Association .409 1 .522 N of Valid Cases 60 a. 10 cells (66.7%) have expected count less than 5. The minimum expected count is .83. Interpretation: - As the Pearson Chi- square value is 1.822 and its significant value is .986, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Curdling and Types of the Shop of Reliance Dairy Food Ltd.
  48. 48. 60 10. To study the relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X5a 25 13 10 48 1 5 5 0 10 2 0 2 0 2 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 7.604a 4 .107 Likelihood Ratio 9.554 4 .049 N of Valid Cases 60 a. 5 cells (55.6%) have expected count less than 5. The minimum expected count is .33. Interpretation: - As the Pearson Chi- square value is 7.604 and its significant value is .107, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Amul Milk and Types of the Shop of Reliance Dairy Food Ltd.
  49. 49. 60
  50. 50. 60 11. To study the relationship between Replacement Facility of Mother Dairy Milk and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement Facility of Mother Dairy and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement Facility of Mother Dairy and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X5b 19 11 9 39 1 9 8 1 18 2 2 1 0 3 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 3.949a 4 .413 Likelihood Ratio 4.752 4 .314 N of Valid Cases 60 a. 4 cells (44.4%) have expected count less than 5. The minimum expected count is .50. Interpretation: - As the Pearson Chi- square value is 3.949 and its significant value is .413, a Null hypothesis is accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Mother Dairy and Types of the Shop of Reliance Dairy Food Ltd.
  51. 51. 60 12. To study the relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X5c 1.00 14 11 2 27 2.00 12 6 4 22 3.00 4 1 1 6 4.00 0 2 2 4 5.00 0 0 1 1 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 13.049a 8 .110 Likelihood Ratio 13.081 8 .109 Linear-by-Linear Association 5.041 1 .025 N of Valid Cases 60 a. 11 cells (73.3%) have expected count less than 5. The minimum expected count is .17. Interpretation: - As the Pearson Chi- square value is 13.049 and its significant value is .110, a Null hypothesis is accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of RDFL and Types of the Shop of Reliance Dairy Food Ltd.
  52. 52. 60 13. To study the relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X5d .00 8 7 1 16 1.00 13 7 5 25 2.00 9 6 3 18 5.00 0 0 1 1 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 6.962a 6 .324 Likelihood Ratio 5.831 6 .442 Linear-by-Linear Association 1.756 1 .185 N of Valid Cases 60 a. 6 cells (50.0%) have expected count less than 5. The minimum expected count is .17. Interpretation: - As the Pearson Chi- square value is 6.962 and its significant value is .324, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd.
  53. 53. 60 14. To study the relationship between Replacement Facility of Paras and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement Facility of Paras and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement Facility of Param and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X5e .00 20 11 6 37 1.00 5 6 3 14 2.00 5 3 1 9 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 1.635a 4 .802 Likelihood Ratio 1.674 4 .795 Linear-by-Linear Association .024 1 .877 N of Valid Cases 60 a. 5 cells (55.6%) have expected count less than 5. The minimum expected count is 1.50. Interpretation: - As the Pearson Chi- square value is 1.635 and its significant value is .802, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Paras and Types of the Shop of Reliance Dairy Food Ltd.
  54. 54. 60 15. To study the relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd. Ho: There is no relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd. H1: There is a relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd. Crosstab Count X7b Total1.00 2.00 3.00 X5f 24 13 7 44 1 0 3 1 4 2 2 3 1 6 3 0 0 1 1 5 4 1 0 5 Total 30 20 10 60 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square 12.470a 8 .131 Likelihood Ratio 13.198 8 .105 N of Valid Cases 60 a. 12 cells (80.0%) have expected count less than 5. The minimum expected count is .17. Interpretation: - As the Pearson Chi- square value is 12.470 and its significant value is .131, Null hypotheses are accepted. Therefore it can be inferred that there is No relationship between Replacement Facility of Others and Types of the Shop of Reliance Dairy Food Ltd.
  55. 55. 60
  56. 56. 60 The project findings are:- • Reliance dairy products are mostly sold by the GROCERY SHOPS & DAIRY SHOP. Only few numbers of CONFECTIONARY retailers are sold it. This finding was referred from question no= 7-(iv). • Retailers have perceived that customers prefer FULL CREAM MILK, TONED MILK & DOUBLE TONED MILK respectively in Greater Noida. This finding was referred from question no = 3. • BUTTER MILK & CURDS selling of Reliance dairy food products ltd are good as compare to competitor. This finding was referred from question no = 3. • Mostly retailers are satisfied with PACKAGING, PRICE, MARGIN, & REPLACEMENT FACILITY of Reliance Milk in Greater Noida. This finding was referred from question no = 4. • Mostly retailers are dissatisfied with QUALITY (smell & thickness), TIMELY DELIVERY & CREDIT FACILITY of Reliance dairy milk in Greater Noida. This finding was referred from question no = 4. • Mostly retailers are neither satisfied nor dissatisfied with CURDLING of Reliance dairy milk in Greater Noida. This finding was referred from question no= 4. • Mostly retailers aren’t happy to stock Reliance Milk. This finding was referred from question no = 6. The project conclusion:- After doing the project now conclusion is as we know Reliance is a popular company and providing more products to the customers, Reliance dairy foods ltd company provides the dairy products in some cities, and somewhere is more awareness and somewhere is low but during the my summer internship in the Greater Noida the mostly Retailers are dissatisfied with Reliance dairy foods ltd. So for this situation company have to improve the Quality, delivery systems and promotions. Finally we conclude on basis of objective led down the project one as follows. • After this study I found that BUTTER MILK & CURDS selling of Reliance dairy food products ltd are good as compare to competitor in Greater Noida. • Mostly retailers are dissatisfied with MILK QUALITY (curdling, smell & thickness), TIMELY DELIVERY & CREDIT FACILITY of Reliance dairy milk in Greater Noida. • Mostly retailers are satisfied with PRICE, PACKAGING, PROMOTIONAL, REPLACEMENT FACILITY, & SCHEME of reliance dairy product.
  57. 57. 60
  58. 58. 60 -: RECOMMENDATION:- As we know the total sales are depending on Retailers so:- • Less awareness about reliance dairy products among consumer. • Company have to improve their Milk smell, curdling problem, milk thickness. • Company should give the best margin to the Distributors. • To increase the sales, company should give incentives and compensation to the sales team. • Company should cover the more area and more Retailers in Greater Noida region. • Company should provide backed training & facilities for new channel members.
  59. 59. 60 :
  60. 60. 60 References: Reference refers to the sources through which information has been retrieved in my Project.  Marketing Management by Philip Kotler.  Marketing Management by S.A. Sherlekar  Business Research Methodology by Deepak Chawla, Neena Sondhi.  Previous Summer internship Project  Milk association  National Dairy Journals: • Internet:  http://www.boarddairy.com  http://www.business-standard.com/  http://www.thehindubusinessline.in/  http://www.ril.com/html/business/business_retail.html  http://www.apeda.gov.in/apedawebsite/SubHead_Products/Dairy_Products.htm  http://agmarknet.nic.in/research_studies.htm  http://www.bis.org.in/
  61. 61. 60
  62. 62. 60 To study the factors responsible for retailer satisfaction of RDFL 1. Do you sell dairy products? 2. Do you sell Reliance Daily life products? 3. How much quantity do you sell of each products:- Product s Varity Reliance Amul Mothe r Dairy Param Paras Others Milk FCM TM DTM SM Curd Butter Milk 4. Please give your views Reliance Milk:- Parameters Highly Satisfied Satisfied Neither Satisfied Nor Dissatisfied Dissatisfied Highly dissatisfied Quality Packaging I. Yes II. No I. Yes II. No
  63. 63. 60 Price Margin Timely Delivery Promotional Schemes Credit facility replacement facility Curdling 5. Rate the company’s replacement facility for milk:- Name Highly Satisfied Satisfied Neither Satisfied Nor Dissatisfied dissatisfied Highly dissatisfied RDFL Mother Dairy RDFL Param Paras Others 6. Are you Happy being stockiest Reliance Milk? Why yes: - ……………………………………………………………………………… Why No: - ………………………………………………………………………………. 7. Personal Information:- I. Yes II. No
  64. 64. 60 I. Store Name: - …………………………………………………………………………………… II. Exact location of the shop: - ……………………………………………………………… III. Size of the shop :- A. Big B. Neither big nor Small C. Small D. Very Small IV. Types of the Shop :- A. Grocery Shop B. Dairy C. Confectionary D. Others V. Name of the Shop keeper :- Mr. /Ms: - ………………………………………………………………………………. VI. Gender :-
  65. 65. 60 A. Male B. Female. VII. Age :- A. Less than 20 B. 20-30 C. 30-40 D. 40-50 E. more than 50 VIII. General behavior pattern of the shop keeper:- A. Very Good B. Good C. Bad D. Very Bad IX. Phone: - ………………………………………………………………………

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