Q rcoders final_presention
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Q rcoders final_presention Presentation Transcript

  • 1. QR CODES
    #QRcoders
    @AnthonyVassau @Gavinperko @Jpwallor @w5parr
    Free Powerpoint Templates
    Page 1
  • 2. OUTLINE
    • Introduction
    • 3. Background
    • 4. How To
    • 5. Case Studies
    • 6. Whats Next?
    • 7. Questions?
    Page 2
  • 8. WHAT IS A QR CODE?
    Page 3
  • 9. Background
    •Denso-Wave created
    the QR matrix code in 1994
    •Originally Used in tracking
    Car parts, now more mainstream
    For marketing
    •Quick and easy way of sending getting content
    Out to customers
    •Great tool for marketers!
    Ex. Multimedia Content
    Page 4
  • 10. Background
    • Allows users to take a
    piece of info from certain medium
    and scan it using a camera phone
    •Once on your cell phone it may give
    you details about that business-
    -mobile Website
    -nearby locations
    -Details about the person
    -view a trailer for a movie
    -coupons!
    Page 5
  • 11. Background
    •QR codes are very popular in
    Japan. Billboards Posters, etc.
    •Early Adopters should jump on this
    Technology right away! Only scratching the
    Surface of QR codes.
    -Better Looking QR Codes
    -Color, smoother edges ETC
    Page 6
  • 12. QR CodesHow To
    • QR vs Bar Code.
    • 13. Vertical and horizontal axis.
    • 14. Stores and digitally presents data through.
    • 15. URLs
    • 16. Text
    • 17. Geo coordinates
    • 18. Convenient
    Page 7
  • 19. QR CodesHow To
    • What Type of QR code to make?
    • 20. URL
    • 21. Text Message
    • 22. Image
    • 23. SMS
    Page 8
  • 24. QR CodesHow To
    Generators
    • Kaywa
    • 25. QRstuff
    • 26. Beqrious
    • 27. GoQR.me
    • 28. Qurify
    Page 9
  • 29. QR CodesHow To
    • QR code generator
    Page 10
  • 30. QR CodesHow To
    • Add to your blog
    • 31. Add to your business card
    Page 11
  • 32. QR code case studies
    Page 12
  • 33. Lupe Fiasco’s Lasers
    Page 13
  • 34.
    • Lupe Fiasco used a giant QR code to launch his latest album “Lasers”
    • 35. He worked in conjunction with the Red Laser application
    • 36. red laser
    • 37. Lupe video
    • 38. Over 25% of the albums preorders were through the QR code
    Page 14
  • 39. Macy’s Backstage Pass
    Page 15
  • 40.
    • Used QR codes to deliver engaging customer video
    • 41. Provide fashion inspiration, advice and tips
    • 42. Helped customers learn to use QR codes
    • 43. Offer a tutorial video
    • 44. Associates have instructions on their lanyards
    • 45. Over 20,000 scans of the code in one week
    Page 16
  • 46. Verizon/ScanLife
    • Verizon partnered with ScanLife to promote the number of applications available for the Droid
    • 47. QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads
    • 48. Over 150,000 scans in around three months
    Page 17
  • 49. What’s Next With QR Codes
    Near Field Communication
    Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in.
    NFC uses RFID technology it just operates at a much closer range typically an inch or so.
    There’s no need it take a picutre by simply holding it up to the device it can upload the information.
    Page 18
  • 50. NFC and Privacy Concerns
    Page 19
  • 51. Google Nexus S
    Google is using NFC right now with their Nexus S phone
    Android technology integration with Google Places video
    Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile
    payment system.
    NFC powering business cards
    http://bit.ly/hybCkb
    Page 20
  • 52. How NFC is being used today
    • L.A. Metro Transit – Using NFC phones to read passengers contactless transport tickets and check if they have paid their fare.
    • 53. Cacares – Spanish city lending phones to tourists.
    • 54. Haiti – Bringing clean drinking water to thousands.
    • 55. Bling Rewards – NFC stickers and in store posters can be activated to gain rewards.
    Page 21
  • 56. NFC in the Future
    • BMW – Installing NFC keys that will be the hub for in vehicle entertainment and connectivity and will eventually replace physical car keys
    • 57. Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers.
    • 58. Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology.
    Page 22
  • 59. QUESTIONS?
    Page 23