Making Connections with Your B2B LinkedIn Company Page
B 2 B M A R K E T I N G E B O O K
tools to bring your brand to life.
learnaboutyourcompany,yourcultureandyourproductsandservices.You can provide
your most relevant and tailored message to your prospective customers.
from friends, peers and colleagues
add more weight than your corporate
marketing messages.When you promote
and curate these recommendations,
jobseekers. You can introduce themto
Your Company Page can be viewer-aware with the content filtered by the viewer’s
experience and interest, as well as network-aware so they can see who in their networks
works at your company or recommends your products and services.
Your Company Page is Made of 4Tabs:
Overview, Careers, Products & Services and Analytics.
Let’s look at each of these separately.
OverviewTab - This tab provides a friendly introduction of your brand. Here viewers can
see everyone in their network that works at your company, your company’s blog posts
on LinkedIn. Enhanced Silver or Gold Pages add features for additional content and
targeting your job postings to specific audiences.
and services that are relevant to them.Viewers also see how many recommendations
come from within their network.
AnalyticsTab - Only you see this tab as the administrator of your Company Page.
Use this information to understand your follower base by who they are, what they
do and what products and service interest them.
when a member types in your company’s name in the search box, if they hover over your
company name on profiles, receive notification when one of the members in their
network recommends you
and other actions.
B Embed a“Follow us on LinkedIn”button on your website
C Invite hiring candidates to visit your Company Page for more information
D Add your Company Page URL to outgoing emails and communications
E Mention your Company Page in customer newsletters
F Promote you Company page via email campaigns or advertising
If you’re looking for an agency that can get your B2B content marketing ideas off the ground, look no further.
Give Billy Mitchell a call at 800-265-1244, ext. 227, or reach him online at @mltcreative.com.
Hurry up, though. We can’t wait to get started.
The MLT Creative team brings decades of B2B marketing experience
to building your brands and business. We craft winning programs with
results that matter.
Billy Mitchell and Glenn Taylor, we are known as the Idea Launch Pad™
B2B marketers. MLT Creative services include B2B Content Marketing,
B2B Marketing Strategy, B2B Digital Campaigns, and B2B Design / Branding.
4020 East Ponce de Leon Avenue
Clarkston, GA 30021
Phone: (404) 292-4502
Fax: (404) 292-4480