Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
573
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
23
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Governing IT in a Green World December 2, 2008 2:00pm EDT, 11:00am PDT George Spafford, Principal Consultant Pepperweed Consulting, LLC “ Optimizing The Business Value of IT” http://www.pepperweed.com
  • 2. Housekeeping
    • Submitting questions to speaker
      • Type question into small box in the Chat (Q&A) window on the left and click the arrow button.
      • Questions will be answered during 10 minute Q&A session at end of webcast.
    • Technical difficulties?
      • Click on “Help” from top menu – select “Troubleshooting” to test system, get FAQ
      • Or get tech support via Q&A tool
  • 3. Main Presentation
  • 4. Agenda
    • Supporting the Organization’s Green Strategy
    • Potential Risks
    • Data Centers and Electricity
    • The Green IT Process
    • Management Opportunities
    • Technical Opportunities
    • Continuous Improvement
  • 5. Supporting the Organization’s Green Strategy
    • The environment and being “green” is an organizational issue
      • Management of ecological impacts is a necessary condition
      • Green needs to support the organization’s goal(s)
      • The Board establishes the goal(s) for the organization
      • The Board hires and directs management
      • This Board-Management linkage is true organizational governance
      • Management must take the appropriate steps to
        • Move towards the goal (create value)
        • Protect the goal (protect value)
        • Corporate Social Responsibility (CSR) Programs
    • IT is part of the larger organizational system
      • IT’s green efforts need the proper context
  • 6. Green IT
    • Being “green” means to minimize negative environmental impacts and maximize positive impacts
    • IT is a key stakeholder for a variety of reasons
      • Energy usage (our focus today)
      • E-Waste
      • IT services that advance the organization
    • “Green IT” is becoming a buzzword to sell products and services
      • Gartner terms it “greenwashing”
      • A lot of conflicting messages and bogus claims
    • Presentation focus will be on data centers and energy
  • 7. Green Data Center Electrical Demand Management Benefits Cost Savings
    • Brand
    • Reputation
    • Customers
    • Investors
    • Employees
    Protecting the Environment Regulatory Compliance Intense Pressure
  • 8. Potential Risks
    • Increasing Operating Expenses
      • Travel and logistics costs are skyrocketing
      • Increasing Energy Costs – increasing faster than budgets
    • Running Out of Power
      • Some data centers are being told the grid can’t supply more electricity
      • Can constrain growth / support of the organization
    • Building yet another data center with low utilization
    • Global Warming in General
      • The cause isn’t the issue
    • Damage to the Brand
    • Threat of Increased Regulation
    • IT Unable to Support the Business
    • Competition Solving the Riddle First
  • 9. Data Centers and Electricity
    • In the US, data centers consumed 1.5% of all electricity in 2006 and growing at 12% 1
    • Data centers forecasted to surpass airlines in terms of CO2 emissions in 2020 (due to electricity consumed)
      • An increase of four fold 2
    • Studies like these increase visibility
      • Brand impacts
      • Potential for regulation
    • A very certain outcome is increased operating costs if left unmanaged
    • http://www1.eere.energy.gov/industry/saveenergynow/pdfs/doe_data_centers_presentation.pdf
    • http://bits.blogs.nytimes.com/2008/05/01/data-centers-are-becoming-big-polluters-study-finds/
  • 10. Electricity and the Environment
    • Obviously, IT runs on electricity
    • Demands are increasing
    • Produced in large scale predominantly via coal today
      • Other methods include Hydroelectric, Natural Gas, Nuclear
      • Pros and Cons with Each
        • Coal burning plants have come a long way in terms of lowering emissions
      • New renewable energy methods are gaining momentum – solar, wind, wave, geothermal, etc.
    • Carbon Footprint
      • Amount of CO2 released into the environment by humans
      • Carbon Trading – market mechanism that economically incents an organizations to buy and sell carbon credits
      • Carbon tax – government taxes organizations based on CO2 released
    • Water Consumption
      • A lot of water is consumed during power generation
      • Data centers use water for cooling
      • Fresh water could very well be a future problem
  • 11. Understanding Electrical Costs
    • Servers can be utilized as little as 6% on average 1
    • Data centers can run at 56% of peak performance 1
    • A data center is expensive $20 million and up
      • Mega data centers can be $200-500 million just for the facility
      • Improving existing capacity and avoiding building can be very beneficial
    • One watt of IT power used requires about one watt of cooling
    • What about your bill? Do you know what it is for IT?
    • Cost = (Watts x Hours Used) / 1000 x Cost/KW Hr
    • Problem is that that there are inefficiencies
    • http://bits.blogs.nytimes.com/2008/05/01/data-centers-are-becoming-big-polluters-study-finds/
  • 12. Power Consumption
    • Chiller 33%
    • IT Equipment 30%
    • UPS 18%
    • Computer Room Air Conditioning (CRAC) 9%
    • Power Distribution Units (PDUs) 5%
    • Humidifiers 3%
    • Switch / generator 1%
    • Lighting 1%
    http://www.thegreengrid.org/gg_content/Green_Grid_Guidelines_WP.pdf Notice how only 30% of each watt actually goes to the IT Equipment. Out of every 10 watts sent to the data center, only 3 wind up being used by IT equipment. 42% goes to cooling 24% goes to power
  • 13. Where to Begin The Green IT Process
  • 14. The Green IT Process
    • Manage Green IT as a process because:
      • Inputs and Outputs
      • Sub-processes
      • Roles and responsibilities
        • Process Owner
        • Process Manager
      • Metrics and reporting
      • Process integration is vital
    • “ The goal of Green IT is to support the green objectives of the organization as defined by the Board and/or a Corporate Social Responsibility management group.”
  • 15. Green IT Policy Management
    • Understand the organization’s position on the environment and corporate social responsibility
    • Understand the current internal IT situation by assessing
      • The Data Center
      • Front Office
    • Develop policies identifying what is to be done for IT to support the organization
      • Create and Protect Value
      • Short- and Long-Term
  • 16. Green IT Architecture and Standards Mgt
    • Need to establish and enforce standards
    • Work with
      • Technical Management Function (ITIL)
      • IT Operations Management Function (ITIL)
      • Network Engineering
      • Server Engineering
      • Facilities Engineering
      • Procurement
    • Need a Service Development Life Cycle Mindset
      • It’s not about servers in isolation
      • Need to understand the total costs of providing services
  • 17. Green IT Functional Area Objective Mgt
    • Need to ensure that various IT areas have objectives that align with:
      • Green IT Objectives
      • Organization’s Green Strategy
    • Alignment
      • Initially
      • Ongoing
        • Scheduled Review
        • After Major Change
  • 18. Green IT Assessments
    • Continuous process improvement
    • Need to understand current state
    • Identify ideal states
    • Gaps / opportunities for Improvement
    Plan Do Check Act
  • 19. Green IT Metrics
    • Need baselines!
    • Power Usage Effectiveness (PUE)
      • PUE = Total Data Center Facility Power / IT Equipment Power
      • Total Data Center Power includes everything – PDUs, CRACs, IT Equipment, etc.
      • IT Equipment Power is just computers, switches, network gear, etc.
      • Can use to calculate demands
        • If PUE = 3 and new devices is 100 watts then total energy demands could be 3 x 100 = 300 watts total
    • Data Center Infrastructure Efficiency (DCiE)
      • 1/PUE or IT Equipment Power / Total Data Center Power
      • Just a reciprocal but shows what amount of total power is being used by the IT equipment
    • Understand Actual Usage and Costs
      • By Service ideally
    http://www.thegreengrid.org/gg_content/Green_Grid_Guidelines_WP.pdf
  • 20. Green IT Process Integrations
    • Green IT must work through other processes
    • Mandates alone will not work
    • Need mutual success
    • Examples leveraging ITIL v3:
      • Service Strategy
        • Strategy Generation, Financial Management
      • Service Design
        • Service Level, Availability and Capacity Mgt
      • Service Transition
        • Change and Service Asset and Configuration Management
      • Service Operation
        • Event, Incident, and Problem Management
  • 21. Cultural Change
    • Set the “Tone From the Top”
    • Engage the right stakeholders
      • Internally
      • Externally – consultants, power company, vendors, etc.
    • Communicate, communicate, communicate
    • Training
    • Metrics drive behavior
    • Revise Job Descriptions
      • Clearly define responsibilities and targets
    • Tie compensation to targeted objectives
  • 22. Management Opportunities
  • 23. Management Opportunities (1)
    • Implement IT Asset Management
      • A discipline whose goal is to optimize the lifecycle of assets
      • Need to maximize Return on Assets
      • Understand the Total Cost of Ownership and make decisions accordingly
        • Recognize the CapX/OpX trade-off
        • Lowest purchase cost may have highest total cost
      • Develop Standards for Hardware and Facilities
      • Effective and Efficient Decommissioning
    • Avail of government initiatives
      • Department of Energy
      • Environmental Protection Agency
      • State and Local governments (tax credits, bonds, etc.)
    • Seek out incentives from utilities
      • Talk to your sales / account representative – they may have incentives for the retirement of servers, etc.
      • PG&E is offering $150-300 for each server removed due to virtualization
  • 24. Management Opportunities (2)
    • Carefully establish a data center strategy
      • Improve existing centers / renovate
      • Build New DCs
        • Google built and Amazon is building data centers in Dalles, Oregon to avail of hydroelectric power
        • Leverage cooler climates, cheaper power, lower climate risks, etc.
      • Outsource / colocation services
        • Can you build a DC that is comparable to a $200-500 million facility?
      • Virtualized DCs
        • Electricity is 3-4x more expensive in CT than in Idaho
        • What about peak demand times in NYC vs off-peak in Tokyo?
    • Financial Management
      • Budgeting
      • Truly understand total cost of ownership
        • IT Service Level
        • Asset level
      • Track power consumption relative to IT services rendered
        • At the least, track the data center’s electrical costs
      • Understand how business units are consuming what amount of power and totaling what cost?
        • Drive accountability
  • 25. Management Opportunities (3)
    • ITIL Capacity Management
      • Capacity Management is tasked with providing IT resources to the organization in a cost-effective manner.
      • Need to factor green IT concepts in
        • Planning for the Future
        • Tracking Existing Use
      • Need formal modeling of capacity requirements vs. ballpark estimates
      • Too much capacity leads to inefficient power utilization
        • True for UPSes, CRACs, etc
      • Conduct Annual Power Assessments
        • Review how power is being used
        • Look for opportunities to improve
    • Project Management
      • Mandate that green requirements be identified in project requests
      • Ensure compliance to standards at outset and at each control gate
      • Look for lessons learned
  • 26. High-Level Technical Opportunities The 7/21/08 – “ Implementing a Green Data Center ” Webinar Provided more technical and focused on opportunities within the data center to reduce energy consumption http://solutions.internet.com/4991_default
  • 27. Technical Opportunities (1)
    • Consolidate Applications
      • Do you really need 20 different financial packages?
      • Can you reduce the servers and storage?
    • Identify and Remove Ghosts
      • 20-30% of servers may no longer be generating value but till incurring operating expenses 1
    • 1 Watt IT Equipment Saved Reduces Cooling 1 Watt
      • Savings on IT equipment can be a 2-for-1 or even greater
    • Newer is Typically Better
      • Some cultures “run until things break”
        • Some systems are 10-20 years old
      • Newer has more efficient components, better power management, etc.
      • Fairly true across the board:
        • Servers – Can have dramatic savings considering low average computational utilization to begin with
        • Desktops – Reductions of over 50%
        • UPSes – reduction of power loss of up to 70% over 15 year old systems 1
        • Chillers –Reductions of 50% 2
    1 Brill, Kenneth G. "Data Center Dirty Secrets." Forbes. June 30, 2008. http://www.forbes.com/technology/2008/06/29/google-microsoft-economics-tech-cio-cx_kgb_0630goog.html 2 The Green Data Center: Steps for the Journey. http://www.redbooks.ibm.com/abstracts/redp4413.html
  • 28. Technical Opportunities (2)
    • Consolidation & Virtualization of Servers
      • Easy to add/remove servers
      • Only power up what is needed
      • Virtualize hosts or even the data center
    • Data Center Design
      • Set the temperature no colder than it needs to be
        • Temperature based on manufacturer recommendations
        • Do not want to void warranties!
        • Set on the cool intake side, not the exhaust side
      • Improve air flow
        • Utilize hot and cold aisle designs
        • close leaks, partitions, properly place ducts, cooling tiles, diffusers, etc.
      • Leverage economizers in the cooling system
      • Replace old PDUs, Chillers, CRACs, etc.
  • 29. Technical Opportunities (3)
    • Pursue Modular Design Approaches
      • How can we scale over time
      • We are increasingly zone-centric – not average
      • Need to evaluate pods
      • Evolved from electrical component, to board level, to server and now to pod-level
    • Use Power Management Features
      • Studies have shown that usage fluctuates on many systems but power consumption does not – this tells us that existing power management features are not being used
      • Proper configuration can reduce power demands by 20% 1
    • Understand Redundancy Energy Costs of redundancy
      • Redundant (N+1) systems – spares are consuming power if on
      • Sometimes hot backups are needed, but not always
      • Review if clusters / hot spares are always needed
    1. http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=295302
  • 30. Technical Opportunities (4)
    • Monitor Power Use
      • Monitor power to the rack level if possible
      • Track and trend over time
    • Distributed Generation / On-site Generation
      • Augmentation - Supply peak power
      • Cover power loss from utility
      • Re-sell power to the utility
      • Technologies
        • Geothermal
          • Chena hot springs dropped kw/hr cost from $0.30 to $0.06
        • Hydroelectric
        • Solar power
        • Wind Turbines
        • More options are appearing weekly!
  • 31. Continuous Improvement
    • The first step is only the beginning of a journey
    • Needs will change as technologies and the world changes
    • Leverage metrics where possible to track status
    • Conduct quarterly reviews of progress
    • Maintain the tone from the top
    • Formally schedule reviews to assess the current state and look for new opportunities
  • 32. New Pocket Guide – The Governance of Green IT
    • Available from IT Governance
    • Covers Governance and Process Considerations
    • Introduces the Green IT Process in More Detail
    • Target publish date is December 11, 2008
    • Pre-orders Now
    • International order site: www.itgovernance.co.uk/products/2106
    • US order site: www.itgovernanceUSA.com/product/1827.aspx
  • 33. Resources (1)
    • The News - Archive, RSS and Email Subscription Instructions http:// www.spaffordconsulting.com/dailynews.html
    • George’s Green IT Resource Page http://www.spaffordconsulting.com/GreenITResources.html
    • Mike Ebbers, Alvin Galea, Marc Tu Duy Khiem, and Michael Schaefer. “The Green Data Center – Steps for the Journey” RedPaper Draft (June 2, 2008 Draft) http://www.redbooks.ibm.com/abstracts/redp4413.html
    • Uptime Institute http:// www.uptimeinstitute.org /
    • US Department of Energy – Energy Efficiency and Renewable Energy http://www1.eere.energy.gov/industry/saveenergynow/partnering_data_centers.html
    • DOE – Creating Energy Efficient Data Centers http://www1.eere.energy.gov/industry/saveenergynow/pdfs/doe_data_centers_presentation.pdf
    • American Society of Heating, Refrigeration and Air-Conditioning Engineers – Technical Committee 9.9 http://tc99.ashraetcs.org/
    • The Data Center Journal http://datacenterjournal.com/
    • The Green Grid http://www.thegreengrid.org
  • 34. Resources (2)
    • Simon Mingay. “10 Key Elements of a ‘Green IT’ Strategy”. Gartner. December 2007.
    • Energy Information Administration. Electric Power Monthly http://www.eia.doe.gov/cneaf/electricity/epm/epm_sum.html
    • National Data Center Energy Efficiency Information Program http://www1.eere.energy.gov/industry/saveenergynow/pdfs/national_data_center_fact_sheet.pdf
    • Lawrence Berkeley National Labs – Data Center Best Practices http://hightech.lbl.gov/datacenters.html
    • Kenneth G Brill. “Data Center Energy Efficiency and Productivity”. The Uptime Institute. 2007. http://www.cio.co.uk/whitepapers/index.cfm?whitepaperid=4241
    • Cogeneration & On-site Power Production http://www.cospp.com
    • US Department of Energy – Distributed Energy Program http://www.eere.energy.gov/de/
    • Chena Hot Springs Geothermal Project http://www.yourownpower.com/
    • State of California – Distributed Energy Resource Guide http://www.energy.ca.gov/distgen/index.html
  • 35. Thank you for the privilege of facilitating this webcast George Spafford [email_address] http://www.pepperweed.com The News - Archive, RSS and Email Subscription Instructions http://www.spaffordconsulting.com/dailynews.html (Covers IT management, business, energy, security and a host of other topics)
  • 36. Sponsor Slides Follow
  • 37. Questions?
  • 38. Next Green IT Webcast On 12/15/08 – “ Leveraging Software to Improve Energy Efficiency ” http://solutions.internet.com/5346_default
  • 39. Thank you for attending If you have any further questions, e-mail [email_address] For future internet.com Webcasts, visit www.internet.com/webcasts