Mitigating the Impact of the USPS                Mitch Rose, BilltrustImproving Your Billing. Improving Your Business.
Means to the END – Getting Paid!It’s not about the bill going out….                It’s about the cash coming inImproving ...
US Postal Service In Dire Straits…              Businesses must transform their            billing processes now to addres...
Proactive Options    1.    Shrink the country    2.    Aggressive move to eBilling    3.    Multiple Payment Channels    4...
1. Shrink The Country5    Improving Your Billing. Improving Your Business.
Mail Speed B2C: 10% commercial can represent a 1/3 of revenueImproving Your Billing. Improving Your Business.
2. Aggressive Move to eBilling    ►Boost e-Adoption    ►Effective bill messaging    ►Multiple communication options    ►Go...
e-Adoption Defined                           Paper & postage disappearImproving Your Billing. Improving Your Business.
e-Adoption Messaging    Reduce Paper Clutter                           Save Time                    Go Green              ...
Ways To Communicate   Message On The Bill                             Bill Insert   Special LetterImproving Your Billing. ...
Ways To Communicate                Website Message                                                   On Hold Message      ...
Ways To Communicate             Use your email list                                                   Use your productImpr...
eBilling AdoptionImproving Your Billing. Improving Your Business.
3. Multiple Payment ChannelsImproving Your Billing. Improving Your Business.
How Customers Want to Pay Bills    ►Paper Check    ►Biller Web Site    ►Over the Phone    ►In Person    ►Bank Web Sites   ...
Ways to Receive e-Payments             100%              90%              80%              70%              60%           ...
Biller DirectImproving Your Billing. Improving Your Business.
Online Billing Customers Pay in 10 DaysImproving Your Billing. Improving Your Business.
Go MobileImproving Your Billing. Improving Your Business.
4. Be Postal Smart   ►Multi Envelope   ►Bill Design   ►Address Management   ►Mail Tracking   ►SortingImproving Your Billin...
Postal Smart: The Right Envelope                         1-5 pages                                                        ...
Postal Smart: Bill Design         Variable logos for         different papers                                             ...
Postal Smart: Address CleansingImproving Your Billing. Improving Your Business.
Postal Smart: SmartTrakImproving Your Billing. Improving Your Business.
Postal Smart: Zip Code Plus 4Improving Your Billing. Improving Your Business.
TransPromo       Get More Out of Your Bill…Improving Your Billing. Improving Your Business.
The Case for Bill Marketing    ►Bills are the most widely read customer documents     that any enterprise produces    ►95%...
Bill Marketing with Billtrust      Dynamic Bill Messages                   Pre-Printed Inserts   Insert 360Improving Your ...
Online Site As Marketing ToolImproving Your Billing. Improving Your Business.
Tips for Bill Marketing Best Practices    ►Personalize!          • e.g. Zip Code, Delivery Method, Product    ►Clear, prom...
Who is Billtrust?   ►Billtrust is a leading Billing Service Provider   ►Technology Based   ►End to End Billing Solution   ...
Net Promoter Score                                                                                   81                   ...
Questions                                                Mitch Rose                                            mrose@billt...
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Mitigating the Impact of the USPS for B2C's

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Currently, 15% of the 14 billion pieces of mail the USPS handles monthly are billing-related. Changes in the USPS are adding significant costs to the delivery of bills and even impacting the time to get paid.

At Billtrust, we believe that businesses can avoid issues with the recent USPS price increases and closures altogether. Please join Mitch Rose Billtrust's V.P. of Marketing and Billing Strategy as he presents insights on how businesses can optimize their billing to mitigate the impact of USPS changes.

THE FACTS: The recent increase in postage is estimated to cost businesses an additional $310,000,000 and 1-3 days in the time it takes to receive payment.
THE TRUTH:
Migrate to eBilling is a must – we will review tips
Offering multiple channels to receive payment from customers is key
Your bill is a powerful marketing tool
Address triage is more important than ever
Mailing bills closer to recipients can reduce mail times

THE FACTS: The recent increase in postage is estimated to cost businesses an additional $310,000,000 and 1-3 days in the time it takes to receive payment.
THE TRUTH:
Migrate to eBilling is a must – we'll give you some tips
“Super batch” to save on processing and postage
Address triage is more important than ever
Mailing bills closer to recipients can reduce mail times
Use a multi-envelope strategy- we'll discuss the how-to's
Webinar Date: Wednesday, February 22 at 2:00 p.m. ET

Published in: Economy & Finance, Business
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Mitigating the Impact of the USPS for B2C's

  1. 1. Mitigating the Impact of the USPS Mitch Rose, BilltrustImproving Your Billing. Improving Your Business.
  2. 2. Means to the END – Getting Paid!It’s not about the bill going out…. It’s about the cash coming inImproving Your Billing. Improving Your Business.
  3. 3. US Postal Service In Dire Straits… Businesses must transform their billing processes now to address the changes that lie ahead: higher postage costs and slower mail timesImproving Your Billing. Improving Your Business.
  4. 4. Proactive Options 1. Shrink the country 2. Aggressive move to eBilling 3. Multiple Payment Channels 4. Be Postal Smart 5. Get more out of your bill - TransPromoImproving Your Billing. Improving Your Business.
  5. 5. 1. Shrink The Country5 Improving Your Billing. Improving Your Business.
  6. 6. Mail Speed B2C: 10% commercial can represent a 1/3 of revenueImproving Your Billing. Improving Your Business.
  7. 7. 2. Aggressive Move to eBilling ►Boost e-Adoption ►Effective bill messaging ►Multiple communication options ►Go Mobile ►Set goals/Track resultsImproving Your Billing. Improving Your Business.
  8. 8. e-Adoption Defined Paper & postage disappearImproving Your Billing. Improving Your Business.
  9. 9. e-Adoption Messaging Reduce Paper Clutter Save Time Go Green Convenience - Online Promotional OfferImproving Your Billing. Improving Your Business.
  10. 10. Ways To Communicate Message On The Bill Bill Insert Special LetterImproving Your Billing. Improving Your Business.
  11. 11. Ways To Communicate Website Message On Hold Message Special Events Customer Service RepsImproving Your Billing. Improving Your Business.
  12. 12. Ways To Communicate Use your email list Use your productImproving Your Billing. Improving Your Business.
  13. 13. eBilling AdoptionImproving Your Billing. Improving Your Business.
  14. 14. 3. Multiple Payment ChannelsImproving Your Billing. Improving Your Business.
  15. 15. How Customers Want to Pay Bills ►Paper Check ►Biller Web Site ►Over the Phone ►In Person ►Bank Web Sites ►Consolidator sites • (Manilla, Zumbox) ►Quicken®, QuickBooks®, Microsoft® Money ►Paytrust, MyCheckFree ►Walk In Payment CentersImproving Your Billing. Improving Your Business.
  16. 16. Ways to Receive e-Payments 100% 90% 80% 70% 60% One Time Payments Online Billing 50% AutoPay 40% eLockbox CustomerCare 30% 20% 10% 0%Improving Your Billing. Improving Your Business.
  17. 17. Biller DirectImproving Your Billing. Improving Your Business.
  18. 18. Online Billing Customers Pay in 10 DaysImproving Your Billing. Improving Your Business.
  19. 19. Go MobileImproving Your Billing. Improving Your Business.
  20. 20. 4. Be Postal Smart ►Multi Envelope ►Bill Design ►Address Management ►Mail Tracking ►SortingImproving Your Billing. Improving Your Business.
  21. 21. Postal Smart: The Right Envelope 1-5 pages 13-55 pages # 10 Flat 6-12 pages 6x9 6 x 9’s save 65 cents on each envelope and are delivered fasterImproving Your Billing. Improving Your Business.
  22. 22. Postal Smart: Bill Design Variable logos for different papers Remittance information highlighted for payment Subscriber-specific renewal options Targeted marketing and subscriber service messages Renewal notice number can be in scan line to track offer effectivenessImproving Your Billing. Improving Your Business.
  23. 23. Postal Smart: Address CleansingImproving Your Billing. Improving Your Business.
  24. 24. Postal Smart: SmartTrakImproving Your Billing. Improving Your Business.
  25. 25. Postal Smart: Zip Code Plus 4Improving Your Billing. Improving Your Business.
  26. 26. TransPromo Get More Out of Your Bill…Improving Your Billing. Improving Your Business.
  27. 27. The Case for Bill Marketing ►Bills are the most widely read customer documents that any enterprise produces ►95% percent of transactional documents are opened and read ►63% of customers prefer statements that include personalized, relevant offers in the same document versus traditional statements that arrive with inserts *Source: InfoTrends 2010Improving Your Billing. Improving Your Business.
  28. 28. Bill Marketing with Billtrust Dynamic Bill Messages Pre-Printed Inserts Insert 360Improving Your Billing. Improving Your Business.
  29. 29. Online Site As Marketing ToolImproving Your Billing. Improving Your Business.
  30. 30. Tips for Bill Marketing Best Practices ►Personalize! • e.g. Zip Code, Delivery Method, Product ►Clear, prominently displayed, call to action ►Use a theme • e.g. Holiday, Seasonal, New Product ►Attractive graphics • In color, if delivered electronically ►Rotate copy regularlyImproving Your Billing. Improving Your Business.
  31. 31. Who is Billtrust? ►Billtrust is a leading Billing Service Provider ►Technology Based ►End to End Billing Solution ►800+ Customers ►99% Annual Customer Retention ►PCI Level 1 Certified, SSAE 16 AuditedImproving Your Billing. Improving Your Business.
  32. 32. Net Promoter Score 81 74 66 51 15 -4 Average Average US Southwest Harley Apple Billtrust Telecom Company Airlines DavidsonImproving Your Billing. Improving Your Business.
  33. 33. Questions Mitch Rose mrose@billtrust.com 609-235-0822Improving Your Billing. Improving Your Business.

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