Magazine and Website     Research      Billie Tackas
Cosmopolitan is one of the leadingmonthly fashion and gossipmagazines. Every month they havean A-List start on the cover a...
The Cosmopolitan website is very similar totheir magazine. It keeps the same mastheadand typeface throughout, which keepse...
Look magazine is the British High Streetmagazine; this in itself is very appealingto the majority of women.They focus on h...
The Look magazine website keeps the sametypeface as the magazine, however the websiteis much more simple than the cover. T...
Glamour is one of the UK’s bestselling women’s magazines.Their audience is just women, andthe magazine focuses on Fashion,...
Glamour’s website includes      Glamour keeps the same                 There are many elements that I likeeverything the m...
Vogue is one of the most famous magazinesaround the world. They are directed to highfashion and designer clothes, and you ...
The vogue website is very similar to their magazines,however the only thing that changes is the features onit. They keep i...
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Magazine and website research

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Research for my Women's Fashion Magazine and Website

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Magazine and website research

  1. 1. Magazine and Website Research Billie Tackas
  2. 2. Cosmopolitan is one of the leadingmonthly fashion and gossipmagazines. Every month they havean A-List start on the cover and talkabout currenttrends, issues, sex, gossip andThe majority of Cosmopolitan’sfashion.covers and very busy and havea lot of tag lines; these grab yourattention and give youinformation about what is in themagazine.For my project I won’t use thistechnique, as I think it can lookmessy and clustered.Because they feature a lot ontheir font cover this is somethingthat I do not want to do whendesigning my cover.
  3. 3. The Cosmopolitan website is very similar totheir magazine. It keeps the same mastheadand typeface throughout, which keepseverything consistent and something that Ilike. Like many they keep their website up todate and constantly update it.A feature that I like from their website is‘Featured Today’ this is something theychange everyday and give something new fortheir readers.They make sure they also have features inthe magazine on the website.They mainly use black and pink font with awhite standard background. This keeps itsimple and effective, and is not to much forthe readers and doesn’t over power thewebsite.They do cover mostly celebrity news overfashion news, this is something that I do notwant to have on my website. I want to havemainly fashion news. They also have differentfeatures, such as the one to the left ‘10 thingsyou shouldn’t say in bed’
  4. 4. Look magazine is the British High Streetmagazine; this in itself is very appealingto the majority of women.They focus on high street fashion, buttalk a lot about beauty and celebrities.Unlike magazines like Glamour, Lookincludes many images on the front oftheir magazine. These images tell thereader what is in their magazine, sogives more of an incentive to buy it.The magazine cover only has a fewcolours on it, and the colour of ‘Look’changes depending on the image orwhat else is on the cover.Look is not the classiest looking out ofall the women’s magazines, however itisn’t high-end fashion like Vogue andElle.The typeface of the magazine is alwaysthe same; they use all different sizes offonts making sure the main headline isthe biggest. This grabs the attention ofthe reader, and also means that it canbe read from a distance. This issomething that I like about Look and willconsider using this technique in my ownproject.
  5. 5. The Look magazine website keeps the sametypeface as the magazine, however the websiteis much more simple than the cover. The websiteis clear with black font and whitebackground, unlike the cover which is colorfuland crammed with all different information on.The website is nice, and I would consider usingthis style in my project. It includes all the sameinformation and daily updates about fashion andceleb news.Look magazine is specifically a high streetmagazine, so the clothes, shoes, accessoriesused in every issue are all from high streetstores. And I feel like they also portray thisthrough the fonts they use, as the fonts are notthe most sophisticated or glamorous. Comparedto other magazines like Vogue that very rarelyhas high street brands featured in theirmagazines you can tell the difference betweenthey way they set out their pages, the fonts theyuse and what they write.
  6. 6. Glamour is one of the UK’s bestselling women’s magazines.Their audience is just women, andthe magazine focuses on Fashion,celeb gossip, beauty and everythingelse a ‘Glamour’ woman needs.The ‘Glamour’ masthead design isbrilliant, they change the colourdepending on the issue and image usedbut it never loses its impact, due to theuse of capital letters. This is somethingthat I would like to use for my ownproject.Throughout Glamour’s magazine covers,they use the same typeface. The font isconsistent, and is simple and stylish.They Colour scheme varies to eachimage on the front, but they only everuse a maximum of 3 colours.Glamour uses a lot of pink on theircovers, this highlights that it is a women’smagazine, but also tells the audiencethat it is not as high end or serious asVogue or Harpers Bazaar.Unlike some magazines Glamour onlyhas one image on the cover, this gives ita stylish look and sets a standard to theaudience.Even though there is a big element of funall the covers are sexy, this is somethingI really like and will consider a lot in myown project.
  7. 7. Glamour’s website includes Glamour keeps the same There are many elements that I likeeverything the magazine simplicity and fun throughout about Glamour Magazine and theirdoes, but is updated their magazine and website, this website. Even though they use a lot ofeveryday whereas the is something they have done colour they still manage to keep theirmagazine is monthly. well and have got the right site and magazine sophisticated.Celeb gossip, and fashion amount of both, Even though many magazines andare the first things that you The colour scheme is stylish and websites keep their designs andsee when going on to the fun, which isn’t dissimilar to their layout simple (as does Glamour) theywebsite. audience. The use of black and manage to bring something different to pick font against a white their publications. This may be theirAt the top of the website background is not over clever use of colour, or strong images.there are the different powering. The colour scheme for However these are things I willsections of the the magazine and website are consider using when designing mywebsite, which are the same the same which I something that magazine.as the sections of the I may use in my own project.magazine.
  8. 8. Vogue is one of the most famous magazinesaround the world. They are directed to highfashion and designer clothes, and you veryrarely find high street clothes in themagazine.They use understated colour on the coversand change the masthead colour from monthto month, mainly changing it from black towhite, however as you can see below thatthey use colour.On their covers they make statements andthey can be very artistic or abstract. Thestatement is usually made through theclothes or the setting put in placed to make apiece of art. As you can see below, they haveused a simple white background but used theclothes to make a statement. They have alsokept the cover lines and masthead with thesame style.They do not use many cover lines and tryand just highlight the main features in themagazine.Vogue also usually has celebrities or topmodels on the front of their magazine, andthis is something that I am not sure I want tohave on my cover.
  9. 9. The vogue website is very similar to their magazines,however the only thing that changes is the features onit. They keep it a sleek black and white colour scheme,this is very different to magazines like Glamour whochange their website depending on the colour schemeof the magazine.Vogue.co.uk also have a very simple layout whichfollows the theme. They have their features to theright hand side, and images that change to the lefthand side.The images are links to stories that are the big news ofthe day, and these change daily.The website and the magazine are very similar, andhave the same features. Such as ‘100 best shoes’ thiswould easily be found in their magazine.With vogue they keep everything very high fashionand this is what they are known for, and this is whyvogue is desirable.

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