how to make money blogging

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Yes, you can make money blogging and we show you some simple ways to get started.

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how to make money blogging

  1. 1. 1 How to Make Money Blogging: INTRO  Andrew DiMino @adimino  Billie Hillier @BillieHillier  Danielle Liss @danielleliss
  2. 2. 2 Source: ProBlogger
  3. 3. 3 Money Making Components  Followers, fan, readers, etc.  Trust  Quality content 3
  4. 4. 4 Content is King  Establish yourself as an authority in your niche  Create interesting & relevant content  Build an audience  Develop your brand  Content from a trusted source can be monetized 4
  5. 5. 5 Tools  Google Analytics  Get Clicky  Heat Maps  Hash Tracking  Policy & disclosure generator  Google Adwords/Keyword Tools  SEO Reporting 5
  6. 6. 6 Contextual Ads Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. Readers are NUMB to most ads if blended well within site. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. Google AdSense Yahoo! Bing Contextual Ad (formerly Media.net) Microsoft adCenter Advertising.com (AOL) Chitika Source: Wikipedia
  7. 7. 7 Terminology  CTR: Click thru rate  Impressions  PV: Page views  RPM: Revenue per mille  UV: Unique visitors
  8. 8. 8 Affiliate Marketing  There are MANY programs available  Research the brands you want to work with & join their network  Streamline accounts due to $ threshold
  9. 9. 9 Affiliate Marketing Billie’s favorites:  Amazon {easy to work with} https://affiliate-program.amazon.com  Commission Junction (CJ) http://www.cj.com/  Skimlinks http://skimlinks.com/ 9
  10. 10. 10 Affiliate Marketing Keys to success  Your application wording is VERY important  Don’t “clutter” your sidebars with affiliate banners  Text Links NORMALLY work better than banners and “shops” (remember, it’s about trust) 10
  11. 11. 11 Blogger Networks  A blogger network is a type of social media agency that works directly with brands to obtain sponsored opportunities for bloggers. 11
  12. 12. 12 Blogger Networks The application process:  Membership requirements vary  Traffic, niche, past performance, tone and content – They all matter! Campaigns  Blogger must fit with the brand, not the opposite  Ensure you can meet deliverables 12
  13. 13. 13 Blogger Networks Keys to success  Performance  Communication  Pricing 13
  14. 14. 14 Examples of Blogger Networks Just a small sample  Clever Girls Collective  Massive Sway (fka SITS)  TapInfluence (fka Blog Frog)  Pollinate Media Group  FitFluential  Glam  BlogHer  Business 2 Blogger  SoFab (part of Collective Bias)  Global Influence  Amplified Collective 14
  15. 15. 15 Sponsored Posts Sponsored posts contain branded content specifically created for a brand in return for compensation.  Know your deliverables ◦ If they are ambiguous, ask!  Keep track of deadlines  Tell a story – Include talking points, but don’t copy/paste if you aren’t told to.
  16. 16. 16 Sponsored Posts Keys to success  Include great photos ◦ Personal photos or brand supplied assets only. ◦ Don’t steal photos.  Dress to impress- post appearance matters ◦ Add a pinnable image  Don’t forget the appropriate FTC disclosures 16
  17. 17. 17 Virtual Products Virtual Products are complementary content that you can sell from your blog that add value to your offerings.  eBooks  Digital Magazines  Video  Audiobooks
  18. 18. 18 eBook Market Share eBooks are the first type of Virtual Products you should consider offering 2012 30% 2013 Projected to be 45% 2014 Projected to be 50%+ Self-Publishers 2011 Estimated at 37%-43% 2013 Projected to be >50% 2014 Still growing 18
  19. 19. 19 eBook Top Marketplaces Amazon is the top outlet for your eBooks  Amazon.com Kindle  Downloadable PDF  Apple iTunes iBookstore  Barnes & Noble Nook  Google Play  Kobo, etc. 19
  20. 20. 20 CarbSmart’s First eBook 20 http://bit.ly/Fat-Fast-Cookbook-From-CarbSmart
  21. 21. 21 Amazon.com Kindle 21 92 Customer Reviews, 4.7 out of 5 stars
  22. 22. 22 Barnes & Noble Nook 22
  23. 23. 23 Downloadable PDF 23 Higher profit per book but some customer service issues
  24. 24. 24 Apple iTunes iBookstore 24 We should have had this version ready from day 1.
  25. 25. 25 Digital Magazines Declining physical sales leads to increased sales for Digital Magazines  More platforms mean better ways of connecting people with their passions: ◦ iTunes Newsstand ◦ Amazon Kindle Fire Newsstand ◦ Google Play Newsstand  No physical distribution costs  Focus on passionate niches & community 25
  26. 26. 26 Digital Magazines 26
  27. 27. 27 Digital Magazines 27 http://bit.ly/CarbSmart-iPad
  28. 28. 28 Affiliate Marketing 28
  29. 29. 29 Affiliate Marketing for eBooks & Magazines Andrew’s favorites:  Amazon {easy to work with} https://affiliate-program.amazon.com  LinkShare (iTunes & Barnes & Noble) http://www.linkshare.com/  E-Junkie (for selling PDFs) https://www.e-junkie.com 29
  30. 30. 30 Physical Products If you are an authority in your niche, your readers will purchase real related products from you  Printed Books or Print-on-Demand ◦ Lightning Source https://www.lightningsource.com ◦ Create Space https://www.createspace.com  DVDs  Related Merchandise
  31. 31. 31 Services If you are an authority in your niche, your readers will purchase real related services from you or you can help them with their blogs  Consulting / coaching  Graphic Design  Ghost writing / guest posting  Photo editing  Technical Support
  32. 32. 32 Services  Facebook groups  Craigslist  ProBlogger Job Board  Network with similar or favorite blogs
  33. 33. 33 Blog Flipping  Used to be “lucrative”  Harder to be successful – oversaturated market  It might be better for you to develop and grow your blog into a successful income-generating source
  34. 34. 34 Tools & Tips Creating an opt-in email list of readers is VERY important  aWeber  Constant Contact  Infusionsoft  Mad Mimi  Mail Chimp  SalesForce.com
  35. 35. 35 Meetup Web Site  www.LasVegasBloggers.org ◦ Calendar ◦ Events ◦ Educational Articles ◦ Presentations from Meetups 35

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