Your SlideShare is downloading. ×
0
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
how to make money blogging
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

how to make money blogging

628

Published on

Yes, you can make money blogging and we show you some simple ways to get started.

Yes, you can make money blogging and we show you some simple ways to get started.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
628
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 How to Make Money Blogging: INTRO  Andrew DiMino @adimino  Billie Hillier @BillieHillier  Danielle Liss @danielleliss
  • 2. 2 Source: ProBlogger
  • 3. 3 Money Making Components  Followers, fan, readers, etc.  Trust  Quality content 3
  • 4. 4 Content is King  Establish yourself as an authority in your niche  Create interesting & relevant content  Build an audience  Develop your brand  Content from a trusted source can be monetized 4
  • 5. 5 Tools  Google Analytics  Get Clicky  Heat Maps  Hash Tracking  Policy & disclosure generator  Google Adwords/Keyword Tools  SEO Reporting 5
  • 6. 6 Contextual Ads Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. Readers are NUMB to most ads if blended well within site. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. Google AdSense Yahoo! Bing Contextual Ad (formerly Media.net) Microsoft adCenter Advertising.com (AOL) Chitika Source: Wikipedia
  • 7. 7 Terminology  CTR: Click thru rate  Impressions  PV: Page views  RPM: Revenue per mille  UV: Unique visitors
  • 8. 8 Affiliate Marketing  There are MANY programs available  Research the brands you want to work with & join their network  Streamline accounts due to $ threshold
  • 9. 9 Affiliate Marketing Billie’s favorites:  Amazon {easy to work with} https://affiliate-program.amazon.com  Commission Junction (CJ) http://www.cj.com/  Skimlinks http://skimlinks.com/ 9
  • 10. 10 Affiliate Marketing Keys to success  Your application wording is VERY important  Don’t “clutter” your sidebars with affiliate banners  Text Links NORMALLY work better than banners and “shops” (remember, it’s about trust) 10
  • 11. 11 Blogger Networks  A blogger network is a type of social media agency that works directly with brands to obtain sponsored opportunities for bloggers. 11
  • 12. 12 Blogger Networks The application process:  Membership requirements vary  Traffic, niche, past performance, tone and content – They all matter! Campaigns  Blogger must fit with the brand, not the opposite  Ensure you can meet deliverables 12
  • 13. 13 Blogger Networks Keys to success  Performance  Communication  Pricing 13
  • 14. 14 Examples of Blogger Networks Just a small sample  Clever Girls Collective  Massive Sway (fka SITS)  TapInfluence (fka Blog Frog)  Pollinate Media Group  FitFluential  Glam  BlogHer  Business 2 Blogger  SoFab (part of Collective Bias)  Global Influence  Amplified Collective 14
  • 15. 15 Sponsored Posts Sponsored posts contain branded content specifically created for a brand in return for compensation.  Know your deliverables ◦ If they are ambiguous, ask!  Keep track of deadlines  Tell a story – Include talking points, but don’t copy/paste if you aren’t told to.
  • 16. 16 Sponsored Posts Keys to success  Include great photos ◦ Personal photos or brand supplied assets only. ◦ Don’t steal photos.  Dress to impress- post appearance matters ◦ Add a pinnable image  Don’t forget the appropriate FTC disclosures 16
  • 17. 17 Virtual Products Virtual Products are complementary content that you can sell from your blog that add value to your offerings.  eBooks  Digital Magazines  Video  Audiobooks
  • 18. 18 eBook Market Share eBooks are the first type of Virtual Products you should consider offering 2012 30% 2013 Projected to be 45% 2014 Projected to be 50%+ Self-Publishers 2011 Estimated at 37%-43% 2013 Projected to be >50% 2014 Still growing 18
  • 19. 19 eBook Top Marketplaces Amazon is the top outlet for your eBooks  Amazon.com Kindle  Downloadable PDF  Apple iTunes iBookstore  Barnes & Noble Nook  Google Play  Kobo, etc. 19
  • 20. 20 CarbSmart’s First eBook 20 http://bit.ly/Fat-Fast-Cookbook-From-CarbSmart
  • 21. 21 Amazon.com Kindle 21 92 Customer Reviews, 4.7 out of 5 stars
  • 22. 22 Barnes & Noble Nook 22
  • 23. 23 Downloadable PDF 23 Higher profit per book but some customer service issues
  • 24. 24 Apple iTunes iBookstore 24 We should have had this version ready from day 1.
  • 25. 25 Digital Magazines Declining physical sales leads to increased sales for Digital Magazines  More platforms mean better ways of connecting people with their passions: ◦ iTunes Newsstand ◦ Amazon Kindle Fire Newsstand ◦ Google Play Newsstand  No physical distribution costs  Focus on passionate niches & community 25
  • 26. 26 Digital Magazines 26
  • 27. 27 Digital Magazines 27 http://bit.ly/CarbSmart-iPad
  • 28. 28 Affiliate Marketing 28
  • 29. 29 Affiliate Marketing for eBooks & Magazines Andrew’s favorites:  Amazon {easy to work with} https://affiliate-program.amazon.com  LinkShare (iTunes & Barnes & Noble) http://www.linkshare.com/  E-Junkie (for selling PDFs) https://www.e-junkie.com 29
  • 30. 30 Physical Products If you are an authority in your niche, your readers will purchase real related products from you  Printed Books or Print-on-Demand ◦ Lightning Source https://www.lightningsource.com ◦ Create Space https://www.createspace.com  DVDs  Related Merchandise
  • 31. 31 Services If you are an authority in your niche, your readers will purchase real related services from you or you can help them with their blogs  Consulting / coaching  Graphic Design  Ghost writing / guest posting  Photo editing  Technical Support
  • 32. 32 Services  Facebook groups  Craigslist  ProBlogger Job Board  Network with similar or favorite blogs
  • 33. 33 Blog Flipping  Used to be “lucrative”  Harder to be successful – oversaturated market  It might be better for you to develop and grow your blog into a successful income-generating source
  • 34. 34 Tools & Tips Creating an opt-in email list of readers is VERY important  aWeber  Constant Contact  Infusionsoft  Mad Mimi  Mail Chimp  SalesForce.com
  • 35. 35 Meetup Web Site  www.LasVegasBloggers.org ◦ Calendar ◦ Events ◦ Educational Articles ◦ Presentations from Meetups 35

×