Using Social Media, Video andNew Technology to Creatively Market REO Homes June 14, 2011, 3:30pm – 5:00pm
Definition of Social Media the purpose of for today’s presentation “Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources.”
Presentation Purpose• We are going to go fast and touch on as many areas as we can in the short time we have together…• We’re going to show you some cool Tools, Websites and Apps that you can use in your REO business• Slides: www.slideshare.net/kenblevins/REOexpo• The Real Purpose of the presentation is to get you “thinking”• Thinking of all the possibilities of how YOU can use Social Media to grow your REO/Real Estate business!!!
Why?... Why do I need to learn this???• 87% percent of all home buyers now begin their search on the Internet before ever engaging an agent.• 9 in 10• The role of “transaction management” is dying.• You need to engage with the home buyer where they are looking…
USING SOCIAL MEDIA NETWORKS Bill Flagg REO Director - ERA Queen City Realty June 14, 2011
FOURSQUARE• Over 8 million users as of April 2011• Accessible via computer and smartphones (GPS enabled)• Over 2.5 million “check-ins” per day• Can link directly to Twitter and Facebook• Find people checked-in to the same place, discover new places to go in the area, and get special discounts or coupons if available.
LINKEDIN• World’s largest professional network• Over 100 million users• Connect with past, present, and near future professional relationships• Use it to research jobs, people, companies and business opportunities• Join groups and discussions with people looking for expert answers to their questions
TWITTER• Estimated 200 million users and 65 million tweets daily.• Easy way to update followers with personal thoughts relevant to your business, your events and events you’re attending, or links to media you create.• Find and connect with local users and/or people who fit into your target market.• Respond when people send you @ messages or Direct Messages.• Don’t only talk to fellow real estate professionals.• Don’t protect your tweets. How will you meet new people?
FACEBOOK• Over 600 million users• Multi-media personal and professional networking through photos, videos, groups and business pages• Can customize friend lists by family, past customers, potential clients, etc.• Business fan page allows direct communication with customers, clients and prospects. It’s visible to unregistered users and will appear on a Google search.• Don’t spam your network. Use your business fan page instead.• Listen to posts and updates on your wall. Engage, be friendly, and build trust.
Creating a Facebook Business Fan PageStep 1: Make a personal profile.Step 2: Create your page. You can search for the link on any pageyou already like or here’s a direct link that should take you to “Createa Page”: http://www.facebook.com/pages/create.php.Step 3: Create a name. Hint: it is difficult to change your pagesname once youve made the decision. Other things can be changedfairly easily -- but the name is here to stay. Think carefully.Step 4: Customize. Add logos, info, photos, websites, etc. Make sureto enable the option for direct first-time visitors to see your site.Step 5: Get Fans to “Like” your page. You can do this by suggestingfriends to like your page, integrating your page into your other activesocial networks, and putting it in your marketing materials.Concentrate on quality fans who are truly interested in your service.
Some Tips:• Have unique content. Take the time to customize items that meet your target market.• Update content frequently. Keep it fresh.• Always be professional and adhere to legal requirements and codes of ethics.• Remember that even though using social networks effectively is an invaluable marketing tool, it costs time.
Hiring a Virtual Assistant• Virtual Assistants are independent contractors who provide administrative, technical, and other business specialized services. Most work from their home office and use the Internet, phone, fax, email, mail, and other technology to communicate with their clients quickly and easily.• Benefits – No cost of workspace or equipment. – VA’s are independent contractors. No dealing with taxes, health insurance, holidays, or vacation time. – You’re in charge. You can customize things from pay terms to which tasks to assign. – Frees up your time to concentrate on your business – It’s another person to bounce ideas off of. A VA has their own strengths, background, and areas of expertise.
Integration of the iPad and iPhoneinto your REO business Brian Richard Director of REO Richard Realty Group, Inc San Diego CA
Mobile is here to Stay• Fact: Over 4.6 billion mobile phones in use world wide More mobile phones in use than cars on the road.• More Mobile Phone in use than credit cards in use.• Fact: Over 45% of mobile phones are internet capable• Fact: Average user spends a minimum of one hour a day on a mobile phone
Useful Websites and Apps• Dropbox.com• HootSuite.com• BoltHD (mirroring search engine for web in IE or FIREFOX)• ESIGN Control – docusign• Realtor.com• Zillow.com• AMP – res.net• QR Reader
QR Codes (Quick Response Codes)• Use throughout all marking platforms• Online Biz Cards Flyers Property Signs Craigslist Ad’s• Drive traffic to the website and contact info
800 Numbers• On all listings and website info• Specific 4 digit ext for each property• As soon as someone calls – instant text message sent to buyers agent phone as well as instant email with Persons name and phone number.• “Instant Call back on 800”• I use ARCH telecom – but other companies work as well
Expert Tips for Shooting ouTube Videos of Homes for Sale by Mark Shandorw
1. Plan your Shoot Nothing gives you a better chance of getting the shots you want than knowing whats going to happen where and when. Be as clear as you can about what you need to get before you arrive and youre far less likely to miss the most important moments.
2. Stand Securely Stand squarely with your feet apart and both hands on the camcorder to steady it. When you move the camera, move it smoothly and with purpose. Decide before you move where youre going to stop and really concentrate on steady unhurried movement. Dont overuse the zoom and if in doubt, dont move.
3. Avoid and zooms and pans The more you zoom in, the more wobbly your shots will be because at high zoom levels, the slightest movement is magnified. Try to simply get closer to your subject and if you cant do that, brace yourself against a solid object.
4. Get a mix of Shots Shoot a mixture of long shots and close-ups. Get panning shots which cover the whole event as well as focusing in close on the main event. If your entire video is made up of the same kind of shots, it will quickly get boring.
5. Think in Scenes Youre going to be editing your days filming in iMovie, so think about that when youre shooting. Decide how youre going to edit and make sure you have all the shots you need to tell the story you want to tell. Big wide shots set the scene well while close-ups allow you to focus attention on the main action.
6. Over-Shoot: Turn on the camera a few seconds early and dont stop filming until a few seconds after you think the shot is over. That way you always have "room" when editing to cut or fade into and out of your shot.
7. Watch out for Killer Shots Your camera will automatically adjust its exposure whenever you move between dark and light areas so avoid filming in front of windows and lights or turn off the auto- exposure feature. Likewise, if theres a lot of movement in the shot, turn off autofocus and set the focus manually.
The NEW Tools• Facebook and Facebook Pages• LinkedIn• Twitter• You Tube• Craig’s List• Blogs (WordPress)• Opt-in, Squeeze and Landing pages• Email marketing• Auto Responders• Mobile Tools and Apps• Engaging with your community in a meaningful way!