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Top Ten Element of Onpage SEO
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Top Ten Element of Onpage SEO


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Learn the top ten elements of onpage SEO, from creating quality content to writing good keyword-rich titles and meta descriptions, adding alt text tags and images that capture attention, including …

Learn the top ten elements of onpage SEO, from creating quality content to writing good keyword-rich titles and meta descriptions, adding alt text tags and images that capture attention, including high-quality video, emphasizing critical content with proper formatting using headings (H1, H2, H3, etc.) and other graphical elements (bold, italics, color), adding good keyword-focused tags and categories, setting up the right permalinks, including inbound and outbound links that help the reader find what he's looking for, all the way to encouraging engagement through liking, sharing, and backlinking.

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  • 1. TopTen Elements of Onpage SEO Brought to you by Billetins
  • 2. TopTen Elements of Onpage Search Engine Optimization
  • 3. Content, including compelling calls to action • “They” say “content is king,” and “they” are right.You must write compelling content that is relevant, timely, and engaging. And all that content you write must lead your reader to taking an action.
  • 4. Headline • Two schools of though on headlines: 1. Make them controversial 2. Make them keyword-rich • Billetins’ take: Do both!
  • 5. Meta description, including Google Authorship • This is most likely the most overlooked element in all of onpage SEO.Your meta description is that tiny blurb underneath your post title on the search engine results pages (SERPs).That little bit of text often is what gets a searcher to visit your page fromGoogle.
  • 6. Tags & Categories • If you use a “blogging” platform like WordPress (highly recommended, by the way), then you will want to make full use of tags and categories. Align your categories with your 5-10 primary keywords that your website is all about and use tags for more detailed searches. Often, tags and categories pages get ranked in Google a lot faster than individual pages. And it makes sense–your category page for “bass fishing” contains all of your posts about bass fishing, so it’s already on the path to an “authority” destination for searchers interested in bass fishing.
  • 7. Images with proper alt text and/or video with good meta data • The old saying, “A picture is worth a thousand words,” is probably totally incorrect! Pictures are worth thousands of words if chosen right. Use a picture or video in every single piece you publish and tag them appropriate with “alt text” and other meta data so that the search engine bots know exactly what is there (because they can’t tell what images or videos are– yet). Images and especially videos keep your reader on your website longer, too (one of the 200 factors Google looks at when indexing and ranking websites).
  • 8. URL / permalink • Make sure that your page URLs contain the keywords you want that page to rank for. Do this by choosing a permalink structure like so: •, where your page title includes your keywords
  • 9. Text style (yes, we’ll get to this) • Yes, style matters. Bold, italics, and color all make a difference, as do headings and paragraph styles. Bullet points are critical, too, as is whitespace.The key here is to get readers’ eyes to follow down the page (i.e., at least scan your words, if not fully reading all of them) to the point where your strong call to action is.Your call to action should stand out, too.
  • 10. Linking • Every one of your published pages and posts should incorporate linking, both internal and external. Internal linking should be in two forms: • In context – right in each post, link internally to other content on your site that reinforces or expands on a point your are making • At the end, in a “related posts” type of list – link to other posts that your reader may be interested in that are related to the post they are reading right now • These links give your reader more information about a topic as well as keeping them on your site longer.
  • 11. External sharing, mentions, or linking encouragement, aka “engagement” – some SEOs may consider this “offpage,” but there is a distinction • The SEs are putting more and more emphasis on “social signals” – who is liking, sharing, or commenting on your content and on your linked social media accounts (think specifically Google andGoogle+).You have to not only make it easy for your readers to like, share, and/or comment on your content, but you have to encourage your readers to do so.
  • 12. Site load time • Now, site load time isn’t really an SEO “thing.” It’s more a function of loading as little code and compressing your image files as much as possible so that page load times are very fast. Nobody wants to wait for 10 seconds for a webpage to load.That reader will leave in frustration.
  • 13. Get All ofYour Digital Marketing News from Billetins •