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With your busy schedule, even the 20 minutes or so it takes to read this book is a significant
commitment of your most valuable resource. So, I have done my very best to give you the kind of
ROI from your time that you’d like to have from your fundraising communications.
If applied, the practices suggested in the book will improve, potentially triple, your
bottom line—gaining better results for your cause, increased commitment from your staff
and board, the appreciation of those who support you and extend your mission.
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