Changing          your world …          140 characters          at a time             Bill Sheridan, CAEThe Business Learn...
Today’s agenda   Introduction to Twitter   How is it changing our world?   Getting started   Twitter basics   Advance...
An introduction to Twitter What is Twitter? Social filter Broadcasting tool Listening agent Networker Teacher What is...
Why is Twitter important?1.   Information2.   Citizen journalism3.   Customer service4.   Communication / collaboration   ...
Why is Twitter important?1.   Information2.   Citizen journalism3.   Customer service4.   Communication /     collaboratio...
Getting startedStep 1: Create your account                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings            Bill Sheridan, CAE                          The Business Learning In...
Twitter basics           Step 1: Following           Some suggestions:                @MACPA                @TomHood      ...
Twitter basics      Be a power follower!                      Bill Sheridan, CAE         The Business Learning Institute
Twitter basics       Check out Twitter’s       own suggestions of       whom to follow …       … based on your Twitter    ...
Twitter basics              Create some lists                     Bill Sheridan, CAE        The Business Learning Institute
Twitter basics           Step 2: Listening           What are your           followers saying?                     Bill Sh...
Twitter basics           Step 3: Tweeting           and retweeting                     Bill Sheridan, CAE        The Busin...
Twitter basics           Step 4: URL           shorteners           •   Bit.ly           •   Goo.gl           •   Ow.ly   ...
Twitter basics       Step 5: Direct       messages       They’re like Twitter e-mail –       one-on-one conversations     ...
Advanced Twitter1. Third-party tools  •   TweetDeck  •   HootSuite  •   Twhirl  •   Mobile apps                           ...
Advanced Twitter                      Bill Sheridan, CAE         The Business Learning Institute
Advanced Twitter1. Hashtags2. Getting around the 140-   character limit                                      Bill Sheridan...
My point is this:             Bill Sheridan, CAEThe Business Learning Institute
Resources:   Twitter: twitter.com   TweetDeck: www.tweetdeck.com   Twhirl: www.twhirl.org   HootSuite: hootsuite.com ...
Download these slides:     Slideshare.net/BillSheridanFollow me: MACPA’s blog: CPASuccess.com Facebook.com/BillSheridan...
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Twitter: Changing Your World ... 140 Characters at a Time

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  • Hi, everyone – Bill Sheridan with the Maryland Association of CPAs and the Business Learning Institute.We’re gonna talk a bit today about Twitter.Certainly by now you’ve heard of Twitter. Kind of hard to miss these – lots of buzz out there about the power of Twitter and how businesses are using.But since you’re watching this, I’m going to assume you’re a bit rusty on how to use it, and why it’s important, and why you should be paying attention to it.We’re going to talk about all of that today, AND we’re going to give you a crash course in how to get started with Twitter, from creating your account to send your first tweet, and everything in between.
  • Information overload. Google CEO Eric Schmidt:“Between the dawn of civilization through 2003, there were just five exabytes of information created. That much information is now created every two days, and the pace is increasing.“Clay Shirky – filter failure.
  • Here’s why: I know of no other recent development that has had a greater impact on information consumption than Twitter. Consider:Information: The very ways in which information travels have changed. Let’s look at journalism as an example.Citizen journalism.Customer service. Typepad example.Communication / collaboration. That includes everything from informing the masses to networking to relationship-building to marketing.
  • Here’s why: I know of no other recent development that has had a greater impact on information consumption than Twitter. Consider:Information: And I’m not talking about content. I’m talking about content that matters to you. That old cliché “Content is King?” Wrong. Today, as Steven Rosenbaum says, “Content curation is king.” Twitter does that for you.Citizen journalism.Customer service. Typepad example.Communication / collaboration. That includes everything from informing the masses to networking to relationship-building to marketing.
  • So the first option under “Settings” is labeled “Account.” This is where you can set some very basic account information like your username and e-mail address, so location-based functionality, what time zone you’re in … that kind of thing.This is also where you can tell Twitter whether you want to “protect” your tweets – that is, your tweets can only be seen by people you approve ahead of time. It’s up to you – I don’t like to do that, because then people can’t tell if you would add value to their network before they follow you. I like to let everyone see my tweets. That way, they know what I’m about and can decide whether to follow me based on what I’m actually writing.
  • The next first option allows you to change your password.
  • Next is the “Mobile” option. This will allow you to connect your mobile phone number to your Twitter account so that you can send and receive tweets on your phone. You’ll also be able to tell Twitter what kinds of text notifications you would like to receive on your phone.
  • Next are “Email Notifications.” This is where you can Twitter when to send you e-mail notifications. You get to decide what kinds of e-mails Twitter can send you.
  • Next is your profile. This is the fun stuff like your photo, your website, your bio, etc.The other two categories – Design and Apps – focus on the way your Twitter account looks and the third-party apps that it interacts with. We’re going to skip those. Feel free to explore them in your spare time, but they’re a bit beyond the scope of this program, so we’ll leave them alone for now.
  • OK, now that we’ve got an account and adjusted our settings, it’s time to get down to business.The first step is following other people. That’s what helps you filter the important stuff from the rest of the Twitter garbage. When you login to Twitter, the only tweets you see are from the people you’re following. So we need to decide what we’re interested in and follow some folks who will give us that content.Good examples of URL shorteners:Bit.lyGoo.glOw.lyTinyURLSu.prLnk.coT.co – this is Twitter’s own built-in URL shortener
  • A great way of building up your list of followers quickly is by “power following.” Find an influencer in your area of expertise, and look at who he or she is following.Let’s take Tom Hood as an example:
  • Check out Twitter’s own suggestions of whom to follow, based on your Twitter and Internet activity.
  • And finally, you might want to consider grouping your followers into “lists.” These are simply categories of followers – for instance, as a CPA, you might create lists for “Taxation” or “Regulators” or “Maryland media,” or whatever.Adding followers to lists is very easy. After you follow someone, simply click the icon next to the “Follow” button and select “Add or remove from lists.”We’ll talk more about the importance of lists shortly.
  • Think of Twitter as one big cocktail party.
  • Tweeting: You can say anything, provided it’s fewer than 140 characters.Forget about “What are you doing?” Focus on stuff that will add value to your followers’ lives – useful information, interesting resources, links to relevant articles, links to videos that they might find interesting. The key word here is “share” – share information that adds value to your followers’ lives.If you do that, your followers will start paying attention to you. They’ll think of you as someone who is worthy following, and you will have boosted your personal brand as a result.And don’t forget to “retweet.” If one of your followers posts something interesting, share it with your followers by retweeting it. That simply means that you are sharing that tweet with your followers as well. It’s the highest complement you can pay to someone on Twitter. It means you find their posts interesting, and they will appreciate it and remember you for it.The
  • Good examples of URL shorteners:Bit.lyGoo.glOw.lyTinyURLSu.prLnk.coT.co – this is Twitter’s own built-in URL shortener
  • Simply place a “d” in front of a person’s Twitter handle, and that tweet will be delivered ONLY to that person. One caveat – you must be following someone in order to send them a direct message.
  • You heard it earlier. Twitter is like a cocktail party. Treat it as such. Yes, there’s an awful lot of stupid stuff on Twitter. You’re in control of what you see, though. Follow the right people, share some interesting stuff, respond, engage, connect … in short, add value to the folks who are following you. If you do that, they’ll add value to you.The key steps:First, sign up.Next, listen.Now, follow.Then engage.And only then, start tweeting.
  • Twitter: Changing Your World ... 140 Characters at a Time

    1. 1. Changing your world … 140 characters at a time Bill Sheridan, CAEThe Business Learning Institute
    2. 2. Today’s agenda  Introduction to Twitter  How is it changing our world?  Getting started  Twitter basics  Advanced Twitter  The bottom line  Resources Bill Sheridan, CAEThe Business Learning Institute
    3. 3. An introduction to Twitter What is Twitter? Social filter Broadcasting tool Listening agent Networker Teacher What is it not? A waste of time. Bill Sheridan, CAE The Business Learning Institute
    4. 4. Why is Twitter important?1. Information2. Citizen journalism3. Customer service4. Communication / collaboration Bill Sheridan, CAE The Business Learning Institute
    5. 5. Why is Twitter important?1. Information2. Citizen journalism3. Customer service4. Communication / collaboration Bill Sheridan, CAE The Business Learning Institute
    6. 6. Getting startedStep 1: Create your account Bill Sheridan, CAE The Business Learning Institute
    7. 7. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
    8. 8. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
    9. 9. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
    10. 10. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
    11. 11. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
    12. 12. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
    13. 13. Twitter basics Step 1: Following Some suggestions: @MACPA @TomHood @BillSheridan @AICPA_JofA @IRSnews @SEC_News @PeterFranchot @MDChamber … and who are they following? Bill Sheridan, CAE The Business Learning Institute
    14. 14. Twitter basics Be a power follower! Bill Sheridan, CAE The Business Learning Institute
    15. 15. Twitter basics Check out Twitter’s own suggestions of whom to follow … … based on your Twitter and Internet activity. Bill Sheridan, CAE The Business Learning Institute
    16. 16. Twitter basics Create some lists Bill Sheridan, CAE The Business Learning Institute
    17. 17. Twitter basics Step 2: Listening What are your followers saying? Bill Sheridan, CAE The Business Learning Institute
    18. 18. Twitter basics Step 3: Tweeting and retweeting Bill Sheridan, CAE The Business Learning Institute
    19. 19. Twitter basics Step 4: URL shorteners • Bit.ly • Goo.gl • Ow.ly • TinyURL • Su.pr • Lnk.co • T.co – Twitter’s built-in URL shortener Bill Sheridan, CAE The Business Learning Institute
    20. 20. Twitter basics Step 5: Direct messages They’re like Twitter e-mail – one-on-one conversations in 140 characters. Bill Sheridan, CAE The Business Learning Institute
    21. 21. Advanced Twitter1. Third-party tools • TweetDeck • HootSuite • Twhirl • Mobile apps Bill Sheridan, CAE The Business Learning Institute
    22. 22. Advanced Twitter Bill Sheridan, CAE The Business Learning Institute
    23. 23. Advanced Twitter1. Hashtags2. Getting around the 140- character limit Bill Sheridan, CAE The Business Learning Institute
    24. 24. My point is this: Bill Sheridan, CAEThe Business Learning Institute
    25. 25. Resources: Twitter: twitter.com TweetDeck: www.tweetdeck.com Twhirl: www.twhirl.org HootSuite: hootsuite.com Seesmic: seesmic.com Tweetchat: tweetchat.com Twitter mobile: twitter.com/downloadVideos: “Twitter in Plain English,” from CommonCraft bit.ly/eFtxnh “How To use Twitter for Business (Part 1 of 3: Listening),” from AmazingVideoTours bit.ly/g2xPgn “How To use Twitter for Business (Part 2 of 3: Engaging),” from AmazingVideoTours bit.ly/f0l3G8 “How To use Twitter for Business (Part 3 of 3: Tweeting),” from AmazingVideoTours bit.ly/hItoqb Bill Sheridan, CAE The Business Learning Institute
    26. 26. Download these slides: Slideshare.net/BillSheridanFollow me: MACPA’s blog: CPASuccess.com Facebook.com/BillSheridan LinkedIn.com/in/BillDSheridan Twitter.com/BillSheridan Gplus.to/BillSheridan YouTube.com/BillSheridan SlideShare.net/BillSheridan Flickr.com/photos/Sheridan Bill Sheridan, CAE The Business Learning Institute
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