Social Networks: Friending the World

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  • This is a map of my LinkedIn connections, and their connections to one another. Pretty cool when you can actually visualize all of those connections.According to Don Tapscott, author of “Growing Up Digital,” if you have 750 social media connections, you are six degrees away from every person on earth.For me, you have to combined Facebook and LinkedIn, but that gets me there. I’m officially connected with everyone on earth.
  • And for his part, Kevin Bacon is being a good sport about the whole Six Degrees thing. He’s even helped launch, a Web site through which people can support their favorite charities by donating or creating fundraising badges — as well as check out the favorite causes of other people, including celebrities.  Theycan also pay it forward with Good Cards® - gift cards for charity that can be redeemed as a donation to more than 1 million charities
  • So who’s doing what there? Well, let’s just use Facebook as an example.Vail Resorts is all over it, for one thing.
  • The profession is there in force. Here you see a few. Just about every state CPA society is there, too.And believe me, they’re using the other networks, too. Any why? We’re all subscribers to the notion that you have to be where your members are.
  • Engagement:--Oreo Cookies: They once did a “Back to School Memories” campaign on Facebook, and fans ate it up. They shared memories and photos and kept coming back for more. 8 million fans to date.-- Coke: Encouraged fans to take photos of the new summer-themed Coke cans. Know what? Photos are viewed more than anything else on Facebook. They get it. Recruiting: The gold standard, in my opinion, is the Ernst & Young Careers page on Facebook. 60,000 fans and counting. It’s a living, breathing community, and the people using it have made that connection to E&Y. You think E&Y will have an edge in the recruiting department?Customer service: Horchow.Marketing / sales: A million examples. Dell has generated more than $7 million in revenue from Twitter alone. Then, let’s talk about Old Spice. It really had a reputation as kind of an old man’s product. Then this thing hit YouTube:


  • 1. Social networks:
    Friending the world
    Bill Sheridan, CAE
    Business Learning Institute
    Vail Resorts
    March 30, 2011
  • 2.
  • 3.
  • 4.
  • 5. So why are we here?
    • Facebook: 500 million users
    • 6. LinkedIn: 100 million users
    • 7. SlideShare: 45 million users
    • 8. YouTube: 408 million users
    • 9. Flickr: 40 million users
    … and growing.
  • 10. The new math
    Social networking (old)
    Social media (new)
    A change in the way we build relationships
    Source: Matt Goddard, CEO, R2integrated
  • 11. Old school vs. new school
    Chambers of commerce
    Class reunions
    Friends and family
  • 12.
  • 13.
  • 14.
  • 15. The Big Four
    Customer service
    Marketing / sales
  • 16. Resources
    The networks:
    • Facebook:
    • 17. Facebook blog:
    • 18. LinkedIn:
    • 19. LinkedIn Blog: | LinkedIn Map:
    • 20. YouTube:
    • 21. YouTube blog:
    • 22. Flickr:
    • 23. Flickr blog:
    • 24. SlideShare:
    • 25. Slideshare blog:
    The videos:
    • Video: “Social Networking in Plain English,” from CommonCraft:
    • 26. Video: “Old Spice: The Man Your Man Could Smell Like,”
    • 27. Video: “Seth Godin on Social Networking,” from Innerpreneur:
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