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Social Networks: Friending the World

by Bill Sheridan

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Tom Hood, CEO & Executive Director at Maryland Association of CPAs Another great preso by Bill Sheridan! Great stuff here Bill... 2 years ago
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This is a map of my LinkedIn connections, and their connections to one another. Pretty cool when you can actually visualize all of those connections.According to Don Tapscott, author of “Growing Up Digital,” if you have 750 social media connections, you are six degrees away from every person on earth.For me, you have to combined Facebook and LinkedIn, but that gets me there. I’m officially connected with everyone on earth.
And for his part, Kevin Bacon is being a good sport about the whole Six Degrees thing. He’s even helped launch SixDegrees.org, a Web site through which people can support their favorite charities by donating or creating fundraising badges — as well as check out the favorite causes of other people, including celebrities. Theycan also pay it forward with Good Cards® - gift cards for charity that can be redeemed as a donation to more than 1 million charities
So who’s doing what there? Well, let’s just use Facebook as an example.Vail Resorts is all over it, for one thing.
The profession is there in force. Here you see a few. Just about every state CPA society is there, too.And believe me, they’re using the other networks, too. Any why? We’re all subscribers to the notion that you have to be where your members are.
Engagement:--Oreo Cookies: They once did a “Back to School Memories” campaign on Facebook, and fans ate it up. They shared memories and photos and kept coming back for more. 8 million fans to date.-- Coke: Encouraged fans to take photos of the new summer-themed Coke cans. Know what? Photos are viewed more than anything else on Facebook. They get it. Recruiting: The gold standard, in my opinion, is the Ernst & Young Careers page on Facebook. 60,000 fans and counting. It’s a living, breathing community, and the people using it have made that connection to E&Y. You think E&Y will have an edge in the recruiting department?Customer service: Horchow.Marketing / sales: A million examples. Dell has generated more than $7 million in revenue from Twitter alone. Then, let’s talk about Old Spice. It really had a reputation as kind of an old man’s product. Then this thing hit YouTube: