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Let's be friends: Blogs, microblogs, social networks, virtual worlds ... and what they mean for your business
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Let's be friends: Blogs, microblogs, social networks, virtual worlds ... and what they mean for your business

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  • All of that change has ushered in what my boss, Tom Hood, calls the New Normal – where the only constant is change. And that change is increasingly fast and complex and life-altering.
  • And that leaves CPAs feeling like this.It’s getting harder to keep up, to do our jobs AND stay on top of all the changes that are sweeping through our profession.
  • The knowledge we need to do our jobs is out there. The problem is, there’s almost too much information. You hear a lot of folks talk about information overload these days. But Chris Anderson would say the problem isn’t information overload, it’s filter failure. We need better filters that will give us the information we need and allow us to learn what we need to know to stay ahead of the curve.My boss, Tom Hood, would put it this way: Knowledge today is inventory, but it’s a FLOW of knowledge, not an stock pile. It’s ever changing. So the question is: As knowledge moves form stocks to flows, how do we stop our inventory from becoming obsolete?
  • The answer is to be ever learning. And almost all learning is social. It’s informal. And that’s where social media comes into play. It has ushered in a new era that Tony Bingham and Marcia Conner call “The New Social Learning.”Tony and Marcia will tell you that nearly all learning is social in nature. In other words, most of what we learn on a day-to-day basis is stuff that we learn from our interactions with other people. THAT is where most learning takes place, and THAT is what makes social media such a compelling tool in a business sense.
  • It’s a different world, folks.Social media is helping us do all of that.
  • More to the point, though, it’s about learning – the new social learning that Tony Bingham and Marcia Conner talk about. And today, that may be the most important thing we can do.“To keep pace in your industry, let alone as a leader, requires your rate of LEARNING to be greater than, or equal to, the rate of change.
  • Transcript

    • 1. Let’s be friends
      Blogs, microblogs, social networks, virtual worlds …and what they meanfor your business
      Bill Sheridan, CAE
      Business Learning Institute
    • 2. 4x=1890
      7x=1670
    • 3. Welcome to the New Normal
    • 4. The Five Cs
    • 9. As knowledge moves from stocks to flows, how do we stop our inventory from becoming obsolete?
    • 10.
    • 11. The world is changing
      From:
      To:
    • Young adults and social media
      • 80 percent use social networking sites.
      • 21. One in five uses Twitter.
      • 22. It’s not technology.
      Source: Pew Internet and American Life project report
    • 23. Teens and texting
      The average American teen sends about 3,000 text messages each month.
    • 24. And what about CPAs?
      • 80 percent on LinkedIn
      • 25. 75 percent on Facebook
      • 26. 43 percent on YouTube
      • 27. 29 percent on Twitter
      Why?
      • Connect with business associates
      • 28. Keep up with family and friends
      • 29. Reconnect with old friends
      • 30. Identify and attract new clients
      • 31. Develop your personal brand
    • L > C
    • 32. Three final points …
      • Stop being afraid.
      • 33. Question everything by asking, “How can we make this more social?”
      • 34. Re-orient toward the future.
      Source: Jeff De Cagna, Principled Innovation
    • 35. Questions?
    • 36. Social media resources
      Self-guided social media tutorial: www.CPALearning2.com
      Blogs
      www.TypePad.com
      www.WordPress.com
      www.BlogLines.com
      www.Blogger.com
      Microblogging
      Twitter: www.Twitter.com
      Twhirl: www.Twhirl.org
      TweetDeck: www.TweetDeck.com
      TwitterBerry: www.orangatame.com/products/twitterberry/
      SocialScope: www.SocialScope.net
      Tweetie: www.atebits.com/tweetie-iphone/
      TwitterFon: www.TwitterFon.net
    • 37. Social media resources
      Social networks
      Facebook: www.Facebook.com
      LinkedIn: www.LinkedIn.com
      Plaxo: www.Plaxo.com
      HubStreet: www.HubStreet.com(a new one for CPAs and lawyers)
      Multimedia sharing sites
      YouTube: www.YouTube.com(videos)
      Flickr: www.Flickr.com(photos)
      Picasa: Picasa.Google.com (photos)
      SlideShare: www.Slideshare.com(slidedecks)
    • 38. Social media resources
      Podcasting
      iTunes: www.apple.com/itunes(for finding and listening to podcasts)
      Audacity: audacity.sourceforge.net(for recording / editing podcasts)
      Wikis
      PB Wiki: www.PBWiki.com
      WikiSpaces: www.WikiSpaces.com
      Virtual worlds
      Second Life: www.SecondLife.com
      CPAs on Second Life: www.CPAIsland.com
    • 39. MACPA resources
      CPA Success, our daily blogwww.CPASuccess.com
      CPA Spotlight, our podcastwww.macpa.org/podcast
      Other MACPA blogs:
      • www.CPALegislativeInsider.com
      • 40. www.NewCPAs.com
      • 41. www.TCPAblog.com
      CPA Learning 2, a Web 2.0 playgroundwww.CPALearning2.com
    • 42. Resources
      • The Corporate Blogging Book, by Debbie Weilwww.TheCorporateBloggingBook.com
      • 43. Debbie’s blog, www.BlogWriteforCEOs.com
      • 44. MACPA social networks:
      • 45. Twitter: Twitter.com/MACPA
      • 46. Facebook: Facebook.com/MACPA
      • 47. LinkedIn: LinkedIn.com/groups?gid153466
      • 48. Flickr: Flickr.com/groups/MACPA
      • 49. YouTube: YouTube.com/THoodCPA
      • 50. Second Life resources:
      • 51. CPAs on Second Life: www.SLACPA.com
      • 52. CPA Island: www.CPAIsland.com
    • Let’s Be Friends …
      Bill SheridanE-Communications Manager / EditorMaryland Association of CPAswww.MACPA.orgbill@macpa.org
      Follow me on:
      • Twitter: Twitter.com/BillSheridan
      • 53. LinkedIn: LinkedIn.com/in/BillDSheridan
      • 54. Facebook: Facebook.com/BillSheridan