Blogs: The Journey Starts Here

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Blogs: The Journey Starts Here

  1. 1. Blogs: The journey starts here.<br />Bill Sheridan, CAE<br />Business Learning Institute<br />Vail Resorts<br />March 30, 2011<br />
  2. 2. Blogs<br />A Web site of news and commentary that allows readers to give feedback about what they are reading.<br />
  3. 3. Why blog?<br /><ul><li> Establish your company as a thought leader
  4. 4. Reinvent your marketing strategy
  5. 5. Build communities and improve customer relations
  6. 6. Control
  7. 7. Expand your brand</li></li></ul><li>Companies that blog have …<br />55 percent more visitors to their official Web sites.<br />97 percent more links to their Web sites.<br />434 percent more indexed pages. <br />Source: HubSpot<br />
  8. 8.
  9. 9. Caterpillar: http://caterpillar.lithium.com/caterpillar<br />
  10. 10. Starbucks: mystarbucksidea.force.com/apex/ideaHome<br />
  11. 11. Marriott: www.blogs.marriott.com<br />
  12. 12. Wegmans: www.wegmans.com/blog<br />
  13. 13. Manpower: www.manpowerblogs.com<br />
  14. 14. General Electric: www.gereports.com<br />
  15. 15. Fiskars: www.fiskateers.com/blog<br />
  16. 16. Southwest Airlines: www.blogsouthwest.com<br />
  17. 17. Patagonia: www.thecleanestline.com<br />
  18. 18. Whole Foods: blog.wholefoodsmarket.com<br />
  19. 19.
  20. 20.
  21. 21. Keys to blogging success <br />Content …<br />… and commitment<br />
  22. 22. Even if you don’t write a blog …<br />… read them!<br />
  23. 23. How-tos<br /><ul><li>“The Corporate Blogging Book,” by Debbie Weil: www.debbieweil.com/book
  24. 24. “Social Media Strategies for Professionals,” by Michelle Golden: amzn.to/e1N6VJ
  25. 25. ProBlogger: www.ProBlogger.net
  26. 26. Findable Blogs: www.FindableBlogs.com
  27. 27. How to Start a Blog: www.WikiHow.com/Start-a-Blog</li></ul>Blogging platforms<br /><ul><li>Blogger: www.Blogger.com
  28. 28. Typepad: www.TypePad.com
  29. 29. WordPress: WordPress.org</li></ul>Blogging tools<br /><ul><li>Google Reader: www.Google.com/Reader
  30. 30. Bloglines: www.BlogLines.com
  31. 31. FeedReader: www.FeedReader.com
  32. 32. NewsGator: www.NewsGator.com</li></ul>Resources<br />

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