Your SlideShare is downloading. ×

Intro To New Media

409
views

Published on


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
409
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
      • What is Social Media,
      • How Do I Use It,
      • and Why Should I Care?
    Bill Seaver MicroExplosion.com
  • 2. What is Web 2.0?
    • Web 1.0
      • Controlled
      • Expensive
      • One direction
      • Corporate
    • Web 2.0
      • Interactive
      • Collaborative
      • Less control but more influence
      • Conversational
  • 3. Six Categories of Web 2.0
    • Mashups - Wikimapia.org
    • Aggregators – OriginalSignal.com; Google Reader
    • Social Media – Blogs, Podcasts, YouTube, Photo sharing sites like Flickr.com
    • Social Networking – Facebook, LinkedIn, MySpace, Hi5, Ning.com
    • Video – YouTube, Vimeo, Hulu, Joost, TV Networks
    • Web Applications – Google Apps; Zoho.com
  • 4. Fishing Tournaments
  • 5. Reality of Advertising Today
    • Today you will be hit with 4,000 ads/promotions (and tomorrow you will too)
    • Almost 1.5 million ads a year
    • Ads are about the advertiser. Content is about the consumer.
    • We filter most ads because they don't add value to our life.
  • 6. What is Content?
      • Any information, idea, experience, or digital good that has value to the consumer without the primary objective being perceived as an offer, proposition, or call to action.
  • 7. Content: Old McDonald's Way
    • E - Entertain
    • I - Inspire
    • E - Educate
    • I - Inform
    • O - Outrage
  • 8. The Cost of Change
      • Money is no longer the most important resource for your marketing. Time is.
  • 9. Next Steps
    • P - People
    • O - Objectives
    • S - Strategy
    • T- Technology
  • 10. [email_address]