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Launching New Product  Proposal - For iPhone5 in VietNam market
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Launching New Product Proposal - For iPhone5 in VietNam market

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Launching New Product  Proposal - For iPhone5 in VietNam market Launching New Product Proposal - For iPhone5 in VietNam market Presentation Transcript

  • BILL NGUYEN
  • HELLO VIETNAM CONCEPT & DEVELOPMENT BY BILL NGUYEN copyright 2012
  • AGENCY COPYRIGHTStrategy proposals and creative ideas contained in this agency proposal remains the property Bill Nguyen. All rights of the agency reserved. Unauthorized copying,adaptation and dissemination of agency proposal is prohibited. Agency’s terms and conditions are available upon request
  • Background& Information
  • OVERVIEW
  • Direction02 & Concept
  • PRIMARY SECONDARY  
  • CHALLENGESOF COMMUNICATION CAMPAIGNBALANCE HOOK FEASIBLE
  • DIRECTION FOR EVENT 
  • CHALLENGETHE WORLD iPhone 5WITH
  • CAMPAIGN CONCEPT
  • Communication03 Campaign
  • COMMUNICATIONTOUCHPOINTS PR Digital Media Event Activation
  • COMMUNICATIONSTRATEGY AWAKE ENGAGE CONVERT To create awareness for campaign Activities to engage with target Make target take action Introduce brand & product Direct communicate & introduce Remind the brand message Communicate brand message brand Creating the strong platform of brand Make target excited with brand
  • CAMPAIGNSTRUCTURE PHASE 1 PHASE 2 PHASE 3 PRE-LAUNCH LAUNCH POST-LAUNCH
  • CAMPAIGNTIMELINE 1ST MONTH 2ND MONTH PHASE 1 PHASE 2 PHASE 3 W1 W2 W3 W4 W1 W2 W3 W4 Advertorial PR Brand immersion & relationship building KHỞI ĐỘNG Announce & Engage target to about product & feature ĐĂNG KÝ DỰ THI HỌP BÁO CÔNG BỐ & Announce CUỘC THI Report about event & TOÀN CK KHU VỰC Remind the brand QUỐC & product join event CÁC HOẠT ĐỘNG VÀ SỰ MEDIA VẬN ĐỘNG Teaser placement VÀ CÔNG BỐ NHÀ TÀI TRỢ Advertising KIỆN LIÊN QUAN Advertising Facebook Fanpage DIGITAL Contest iPhone & Me Challenge the World Contest ACTIVATION iPhone 5 iPhone 5 Countdown iPhone 5 Sale Force Activation EVENT FlashMod User Week Launching event
  • Action Plan04 & Timeline
  • PHASE 1PRE-LAUNCH
  • PHASE 1 PRE-LAUNCH1 PR 2 TEASER PLACEMENT 3 FACEBOOK FANPAGE 4 ONLINE CONTEST 5 iPhone COUNTDOWN
  • PHASE 1 TAB TWO1 PRMISSION TAB THREE TAB FOUR PRE-LAUNCH Brand immersion & relationship building Announce about product & featureSTORY ANGLES(Advertorial)CHANNEL ĐộOTHER ACTIVITIES
  • PHASE 12 TEASER PLACEMENT PRE-LAUNCH ANEWPHONEWILLCOMEAND… CHALLENGETHEWORLD
  • PHASE 13 FACEBOOK FANPAGE PRE-LAUNCH
  • PHASE 14 ONLINE CONTEST PRE-LAUNCH iPhone & Me
  • PHASE 15 iPhone COUNTDOWN PRE-LAUNCH
  • PHASE 15 iPhone COUNTDOWN PRE-LAUNCH
  • PHASE 2LAUNCH
  • CHALLENGE THE WORLD ONLINE CONTEST
  • CHALLENGE THE WORLD FLASHMOD EVENTFlash Mob to welcome iPhone 5--- Flash Mob Show Diamond Plaza Vincom Plaza Parkson Hung Vuong Plaza Tax Trade Center
  • CHALLENGE THE WORLD LAUNCHING EVENT SHOW
  • CHALLENGE THE WORLD LAUNCHING EVENT SHOW
  • CHALLENGE THE WORLD LAUNCHING EVENT SHOWPROGRAM FLOW Inspiring clip when welcome guest Opening Flash mob show Apple’s representative speech Launching moment with 4D Projection Mapping Introduce iPhone 5 Performance of Singer & Band Catwalk with iPhone 5 End
  • CHALLENGE THE WORLD USER WEEK AT APPLE STORE
  • CHALLENGE THE WORLD ACTIVATION
  • CHALLENGE THE WORLD ACTIVATION
  • PHASE 3POST LAUNCH
  • PHASE 3iPhone 5 SALE FORCE POST LAUNCH
  • ON AGENCYRESPONSIBILITY
  • FOR EVENT - ACTIVATION MANAGEMENT Over-all Concept Development Concept related designs Production Management Sourcing of Foreign/Local talents Securing of permits Entertainment Conceptualizing & Talent Sourcing Talent Management Timetable Development Over-all Project Management Pre-production Meetings (PPM’s) Event Directing Ingress/Egress Post Mortem Report
  • THANKWe thank you for your appreciation towardsour company services.Please kindly to contact us with detail belowBill Nguyen0983 500 572