Stems flower shop

216 views

Published on

A brief look at how this Colorado flower shop is using Pinterest.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
216
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Stems flower shop

  1. 1. Random Small Flower Shop inColorado Pinterest Case StudyBill-Support Clip Art
  2. 2. Stems a Flower Shop
  3. 3. WHAT ARE YOU BLUE?!A FLOWER SHOP SIR!
  4. 4. • Highly personal Facebook page 1000+ likes• Clean Google+ profile with Zagatreviews, basic information• 11 total Yelp reviews (4.5 rating). 9 of themare filtered. 7 of the 9 are 5 star.
  5. 5. Woo Pinterest isworth doing!
  6. 6. Flowers
  7. 7. Flowers
  8. 8. Flowers
  9. 9. No Flowers
  10. 10. Flowers, Food, and Space
  11. 11. Board BreakdownWhat they know theircustomers likeWhat they think theircustomers like
  12. 12. +Traffic to their site
  13. 13. Curated Galleries on their site givethem the option to link to their site
  14. 14. “Nice Flowas” - Popeye
  15. 15. All Stems is doing on Pinterest:Taking the stuff they’re alreadydoing here (Taking Pictures)Posting it to the site where people like tolook at pictures (Pinterest)
  16. 16. For even less work and more customerinput they could do..
  17. 17. Add their most passionate customersas contributors
  18. 18. • Stem’s is taking advantage of the easy to usenetworks with massive traffic. With Pinterest, allthey’re doing is using the pictures on their site todrive traffic. They’re also contributing to theflower shop community by linking other blogs. Allin all, they probably spend no more than an houror two a week on Pinterest, but because of howtheir site is set up (it’s almost tailored toPinterest) they are #4 on Google Search ‘FlowerShop Pinterest’. Some businesses just havenatural advantages on these networks. Prettyflowers celebrating happy occasions works wellwith Pinterest.

×