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Stems flower shop

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A brief look at how this Colorado flower shop is using Pinterest.

A brief look at how this Colorado flower shop is using Pinterest.

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  • 1. Random Small Flower Shop inColorado Pinterest Case StudyBill-Support Clip Art
  • 2. Stems a Flower Shop
  • 3. WHAT ARE YOU BLUE?!A FLOWER SHOP SIR!
  • 4. • Highly personal Facebook page 1000+ likes• Clean Google+ profile with Zagatreviews, basic information• 11 total Yelp reviews (4.5 rating). 9 of themare filtered. 7 of the 9 are 5 star.
  • 5. Woo Pinterest isworth doing!
  • 6. Flowers
  • 7. Flowers
  • 8. Flowers
  • 9. No Flowers
  • 10. Flowers, Food, and Space
  • 11. Board BreakdownWhat they know theircustomers likeWhat they think theircustomers like
  • 12. +Traffic to their site
  • 13. Curated Galleries on their site givethem the option to link to their site
  • 14. “Nice Flowas” - Popeye
  • 15. All Stems is doing on Pinterest:Taking the stuff they’re alreadydoing here (Taking Pictures)Posting it to the site where people like tolook at pictures (Pinterest)
  • 16. For even less work and more customerinput they could do..
  • 17. Add their most passionate customersas contributors
  • 18. • Stem’s is taking advantage of the easy to usenetworks with massive traffic. With Pinterest, allthey’re doing is using the pictures on their site todrive traffic. They’re also contributing to theflower shop community by linking other blogs. Allin all, they probably spend no more than an houror two a week on Pinterest, but because of howtheir site is set up (it’s almost tailored toPinterest) they are #4 on Google Search ‘FlowerShop Pinterest’. Some businesses just havenatural advantages on these networks. Prettyflowers celebrating happy occasions works wellwith Pinterest.

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