You’ve gotten a bunch of users to download your app. The next step is to turn your users into raving fans and repeat buyers. You want them to rely on your app, tell their friends, and eagerly await your next update. Many companies claim to offer tools that allow you to easily manage and market to your customers, but few have the focus necessary to begin to understand the rapidly changing mobile landscape. Appboy is a pioneer of Mobile Customer Relationship Management. It was designed by developers with deep mobile expertise to help monetize apps and turn average users into a marketing and revenue building machine. Learn from their best practices and hear case studies on how to keep the users that you’ve acquired actively engaged all day, every day.
Presented at AppNation 4 as part of the Developer Bootcamp series on December 11, 2012 by Bill Magnuson (@billmag), Co-Founder and CTO of Appboy.