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Online reputationnysar2010

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Transcript

  • 1. Reputation Management, Measurement, and Monitoring
  • 2. What is Social Media?
  • 3. Definition: • Social Media are primarily internet and mobile based tools for sharing and discussing information among humans
  • 4. Reach Out to Existing Communities
  • 5. Become a Trusted Advisor
  • 6. Be Consistent
  • 7. KnowEm.com
  • 8. Building Your Online Identity - Case Study
  • 9. Maintaining Your Online Reputation
  • 10. Maintaining Your Online Reputation
  • 11. ROI in Social Media
  • 12. What is Social Media’s ROI? Instead of Let’s think About Return on Investment Return on Influence
  • 13. Becoming an Influencer Nice Networked Notable
  • 14. Becoming a Trusted Advisor
  • 15. Five Elements to Building Social Capital
  • 16. • Social Capital only builds as you give it away. Figure out how you are going to give back to the community and do it …often
  • 17. How Social Capital Can Impact Your Reputation
  • 18. 32
  • 19. monitoring your reputation
  • 20. google.com/alert 36
  • 21. 37
  • 22. Monitor – With Some Direction
  • 23. Monitor – With Some Direction
  • 24. Monitor
  • 25. Monitor
  • 26. Monitor
  • 27. Monitor
  • 28. • gist
  • 29. • cadmus
  • 30. measuring your reputation
  • 31. Reputation Measurement
  • 32. Reputation Measurement
  • 33. Reputation Measurement
  • 34. Reputation Measurement
  • 35. Reputation Measurement
  • 36. Reputation Measurement
  • 37. Reputation Measurement
  • 38. When things go wrong
  • 39. Sigmund Freud
  • 40. For Information About e-PRO classes for Your Company or Association contact Bill.Lublin@smminstitute.com