Reputation Management, Measurement, and
               Monitoring
What is Social Media?
Definition:

• Social Media are
  primarily internet
  and mobile based
  tools for sharing and
  discussing
  information...
Reach Out to Existing Communities
Become a Trusted Advisor
Be Consistent
KnowEm.com
Building Your Online Identity - Case Study
Maintaining Your Online Reputation
Maintaining Your Online Reputation
ROI in Social Media
What is Social Media’s ROI?

     Instead of          Let’s think About
Return on Investment    Return on Influence
Becoming an Influencer




Nice
       Networked
                     Notable
Becoming a Trusted Advisor
Five Elements to Building Social Capital
• Social Capital only
  builds as you give it
  away. Figure out how
  you are going to give
  back to the community
  and...
How Social Capital Can Impact Your Reputation
32
monitoring your reputation
google.com/alert




36
37
Monitor – With Some Direction
Monitor – With Some Direction
Monitor
Monitor
Monitor
Monitor
• gist
• cadmus
measuring your reputation
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
When things go wrong
Sigmund Freud
For Information About
            e-PRO classes
for Your Company or Association
               contact
  Bill.Lublin@smmin...
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
Online reputationnysar2010
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Online reputationnysar2010

  1. 1. Reputation Management, Measurement, and Monitoring
  2. 2. What is Social Media?
  3. 3. Definition: • Social Media are primarily internet and mobile based tools for sharing and discussing information among humans
  4. 4. Reach Out to Existing Communities
  5. 5. Become a Trusted Advisor
  6. 6. Be Consistent
  7. 7. KnowEm.com
  8. 8. Building Your Online Identity - Case Study
  9. 9. Maintaining Your Online Reputation
  10. 10. Maintaining Your Online Reputation
  11. 11. ROI in Social Media
  12. 12. What is Social Media’s ROI? Instead of Let’s think About Return on Investment Return on Influence
  13. 13. Becoming an Influencer Nice Networked Notable
  14. 14. Becoming a Trusted Advisor
  15. 15. Five Elements to Building Social Capital
  16. 16. • Social Capital only builds as you give it away. Figure out how you are going to give back to the community and do it …often
  17. 17. How Social Capital Can Impact Your Reputation
  18. 18. 32
  19. 19. monitoring your reputation
  20. 20. google.com/alert 36
  21. 21. 37
  22. 22. Monitor – With Some Direction
  23. 23. Monitor – With Some Direction
  24. 24. Monitor
  25. 25. Monitor
  26. 26. Monitor
  27. 27. Monitor
  28. 28. • gist
  29. 29. • cadmus
  30. 30. measuring your reputation
  31. 31. Reputation Measurement
  32. 32. Reputation Measurement
  33. 33. Reputation Measurement
  34. 34. Reputation Measurement
  35. 35. Reputation Measurement
  36. 36. Reputation Measurement
  37. 37. Reputation Measurement
  38. 38. When things go wrong
  39. 39. Sigmund Freud
  40. 40. For Information About e-PRO classes for Your Company or Association contact Bill.Lublin@smminstitute.com
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