DeliveringThe Goods
 By Bill Lublin CRB,CRS,GRI,E-PRO
The Surveys -
The Surveys -
 2 Surveys
 16 Questions
 Facebook Groups, LinkedIn
Groups, Google+ Circles
 Ask Thousands and Hear
from...
What were the Questions?
What if your courses were Career
Tracks?
People Are Attracted to Content
They BelieveWill Generate $$$$
Question #8 -
What would you like to tell your Association
about their education program?
 “Hire Bill Lublin
and hold classes at
a resort
destination”
 “Hire Bill Lublin
and hold classes at
a resort
destination”
 “They do an
awesome job and
don't get to hear
that enough.”
“I want to see my
association bring
speakers and presenters
that I cannot get at the
local level. ”
“ Too many Association Ed
Directors hire the "safe"
instructor who everyone loves.
Generally agents will love the
instruct...
“ Make sure instructors are
fluent in multiple levels of
practice. They should be able
to easily discuss Ethics,
Agency, R...
“I think it is important
to stay connected....you
need educators that are
currently involved in the
business. This helps t...
“Do not use the same
instructors year after
year. ”
“Not enough choices or
scheduled learning
events ”
“They are great!
However, Designation
courses should be offer
more frequently. ”
“Stop worrying about
CE so much and just
teach things that raise
the bar in real estate. ”
“Post-Licensing should
actually be discussions
and examples of real
estate transactions and
how to build, maintain
and gro...
“I like to see the current
trends in my state and
in my area so that I can
see (if) what is
happening in my service
area i...
“It's got to be timely,
hands on and usable in
my business today. What
tools should I be
embracing to be better?
What info...
“Technology should be
interwoven into the
training of everyday
practices and not just
glittery. Doing a "60
mobile apps" c...
“Classes need to have
more class participation
for the best educational
experience. ”
“If you don't promote it
correctly they won't
come... ”
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Promote It AndTheyWill Come
Thanks for Listening

For Information About classes
for Your Company or Association contact
Bill.Lublin@smminstitute.com
Thanks for Listening
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association
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Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association

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Survey results and suggestions from Real Estate Professionals around the Country Assembled by Bill Lublin, combined with suggestions for course development and marketing to association members.

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  • Here’s our Bell curve- but you need to note that Twice as many people are passionate about how poorly you match their needs
  • In topics, these are the courses the members suggest you offer – both for themselves and as part of a curriculum.
  • The Classroom experience still rules, with a Test being a good thing! Behind that comes Webinars and Video- accessible to most Associations no matter how small – and then the more expensive types of education that would generally be offered by a partner rather than the Assoc itself
  • If you’re going to have a webinar, Shorter still seems better, though like the email this is a bit of a red herring – its just easy and though the educational impact is less, every feels that they did something – Generally these events are best for building email lists – something you don’t need to worry about
  • Here is where you can shine – just make a quick video to share some message you need to share – and you get a few uses – You can send it out, build a library on the Association web site, feature trainers and speakers, promote upcoming events, and feature members.
  • Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
  • Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
  • Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
  • Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
  • Here you can email any members you are connected to or have email addresses from in Facebook.
  • eVite’s free option will allow you to send 750 evites at a time – they also have for fee options
  • eVite’s free option will allow you to send 750 evites at a time – they also have for fee options
  • eVite’s free option will allow you to send 750 evites at a time – they also have for fee options
  • Delivering the goods - National Survey Results to Help Build Educational Programs for Realtor Association

    1. 1. DeliveringThe Goods  By Bill Lublin CRB,CRS,GRI,E-PRO
    2. 2. The Surveys -
    3. 3. The Surveys -  2 Surveys  16 Questions  Facebook Groups, LinkedIn Groups, Google+ Circles  Ask Thousands and Hear from Hundreds
    4. 4. What were the Questions?
    5. 5. What if your courses were Career Tracks?
    6. 6. People Are Attracted to Content They BelieveWill Generate $$$$
    7. 7. Question #8 - What would you like to tell your Association about their education program?
    8. 8.  “Hire Bill Lublin and hold classes at a resort destination”
    9. 9.  “Hire Bill Lublin and hold classes at a resort destination”
    10. 10.  “They do an awesome job and don't get to hear that enough.”
    11. 11. “I want to see my association bring speakers and presenters that I cannot get at the local level. ”
    12. 12. “ Too many Association Ed Directors hire the "safe" instructor who everyone loves. Generally agents will love the instructor who doesn't challenge them and tells them that doing things they way they've been doing them for 20 years is ok. It isn't. We have to adapt to survive. Focus on the learners who are there to learn to survive.”
    13. 13. “ Make sure instructors are fluent in multiple levels of practice. They should be able to easily discuss Ethics, Agency, Risk Management and Twitter seamlessly. Find well-rounded, current and relevant instructors. The fact that they've been teaching "forever" is generally not a good reason to hire them. ”
    14. 14. “I think it is important to stay connected....you need educators that are currently involved in the business. This helps to ensure that the program content is relative and the agent walks away with useful information. ”
    15. 15. “Do not use the same instructors year after year. ”
    16. 16. “Not enough choices or scheduled learning events ”
    17. 17. “They are great! However, Designation courses should be offer more frequently. ”
    18. 18. “Stop worrying about CE so much and just teach things that raise the bar in real estate. ”
    19. 19. “Post-Licensing should actually be discussions and examples of real estate transactions and how to build, maintain and grow a successful business.”
    20. 20. “I like to see the current trends in my state and in my area so that I can see (if) what is happening in my service area is an anomaly or not in RE sales trends. ”
    21. 21. “It's got to be timely, hands on and usable in my business today. What tools should I be embracing to be better? What information should I be paying attention to? Can you be that resource to help me sort and qualify or are you just adding to that "noise"? ”
    22. 22. “Technology should be interwoven into the training of everyday practices and not just glittery. Doing a "60 mobile apps" class is not relevant. The students never go back to the list and don't know what to do with it.”
    23. 23. “Classes need to have more class participation for the best educational experience. ”
    24. 24. “If you don't promote it correctly they won't come... ”
    25. 25. Promote It AndTheyWill Come
    26. 26. Promote It AndTheyWill Come
    27. 27. Promote It AndTheyWill Come
    28. 28. Promote It AndTheyWill Come
    29. 29. Promote It AndTheyWill Come
    30. 30. Promote It AndTheyWill Come
    31. 31. Promote It AndTheyWill Come
    32. 32. Promote It AndTheyWill Come
    33. 33. Promote It AndTheyWill Come
    34. 34. Promote It AndTheyWill Come
    35. 35. Promote It AndTheyWill Come
    36. 36. Promote It AndTheyWill Come
    37. 37. Promote It AndTheyWill Come
    38. 38. Thanks for Listening
    39. 39.  For Information About classes for Your Company or Association contact Bill.Lublin@smminstitute.com Thanks for Listening
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