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LinkedIn Company         ProfilesHow To Create A Profile That Showcases     Your Business on LinkedIn
Top 5 Reasons for a Profile1. You get tremendous reach on the internet2. You create awareness of your product or   service...
Bonus Reason for a Profile  People will want to come work for you!
Whats In A Profile?•   Overview•   Company Image•   Company Updates•   Company Summary•   Careers•   Products and Services
1. Get Starteda. Create Your LinkedIn Account if you dont   have one.b. Pull down the "Companies" list and choose   "See A...
Add a CompanyChoose "Add Company" in the upper right of your screen:
Company InformationFill in details about your company.ALWAYS use address and contact information that is consistent with y...
Upload a Company ImageFind or create an image that is interesting and  expresses something useful about your  company.Scal...
Add Designated AdminsLinkedIn company profiles now support as  many admins as you need!Admins get to edit your company pro...
Add Your Company LogoTry and use a square image if possible
Company DescriptionWrite a brief description.Use keywords important in your industry or sector. Think of the categories of...
Company SpecialtiesThis is an other chance to add searchable  keywords to your profile.Choose all that apply.
Post Regular UpdatesThis is very similar to posting on your Facebook  or Google+ site.Make announcements, let people know ...
Post Regular Updates, contdALWAYS try to add a link back to your website, or at least to another site you think people sho...
Post Job OpportunitiesYour company profile lets you announce job openings.LinkedIn will help you find people by suggesting...
Add Products or ServicesYour profile lets you add as many products and services as you like.Make sure you categorize the p...
Add Other Content and InformationYou can add other content like videosAdd a company contact name (make sure they have a Li...
Promote Your Business!Post to your LinkedIn profile any updates about your company.Include the URL link back to your compa...
Analyze This!Follow your company page Insights.Keep track of how many people visit, where they come from, their demographi...
Summary: Take Advantage ofCompany ProfilesDont miss this opportunity for free promotion of your business!LinkedIn is one o...
LinkedIn Company         ProfilesHow To Create A Profile That Showcases     Your Business on LinkedIn
Top 5 Reasons for a Profile1. You get tremendous reach on the internet2. You create awareness of your product or   service...
Bonus Reason for a Profile  People will want to come work for you!
Whats In A Profile?•   Overview•   Company Image•   Company Updates•   Company Summary•   Careers•   Products and Services
1. Get Starteda. Create Your LinkedIn Account if you dont   have one.b. Pull down the "Companies" list and choose   "See A...
Add a CompanyChoose "Add Company" in the upper right of your screen:
Company InformationFill in details about your company.ALWAYS use address and contact information that is consistent with y...
Upload a Company ImageFind or create an image that is interesting and  expresses something useful about your  company.Scal...
Add Designated AdminsLinkedIn company profiles now support as  many admins as you need!Admins get to edit your company pro...
Add Your Company LogoTry and use a square image if possible
Company DescriptionWrite a brief description.Use keywords important in your industry or sector. Think of the categories of...
Company SpecialtiesThis is an other chance to add searchable  keywords to your profile.Choose all that apply.
Post Regular UpdatesThis is very similar to posting on your Facebook  or Google+ site.Make announcements, let people know ...
Post Regular Updates, contdALWAYS try to add a link back to your website, or at least to another site you think people sho...
Post Job OpportunitiesYour company profile lets you announce job openings.LinkedIn will help you find people by suggesting...
Add Products or ServicesYour profile lets you add as many products and services as you like.Make sure you categorize the p...
Add Other Content and InformationYou can add other content like videosAdd a company contact name (make sure they have a Li...
Promote Your Business!Post to your LinkedIn profile any updates about your company.Include the URL link back to your compa...
Analyze This!Follow your company page Insights.Keep track of how many people visit, where they come from, their demographi...
Summary: Take Advantage ofCompany ProfilesDont miss this opportunity for free promotion of your business!LinkedIn is one o...
Bizvizible Marketing ServicesThanks for viewing this slide show, I hope you  found it useful.Don’t miss out on this opport...
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How to create a linked in company profile

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Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!

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Transcript of "How to create a linked in company profile"

  1. 1. LinkedIn Company ProfilesHow To Create A Profile That Showcases Your Business on LinkedIn
  2. 2. Top 5 Reasons for a Profile1. You get tremendous reach on the internet2. You create awareness of your product or service3. Search Engines (Google) will rank your business and website higher4. You create the possibility of generating leads from LinkedIn5. You can measure the effectiveness by using visitor statistics (analytics)
  3. 3. Bonus Reason for a Profile People will want to come work for you!
  4. 4. Whats In A Profile?• Overview• Company Image• Company Updates• Company Summary• Careers• Products and Services
  5. 5. 1. Get Starteda. Create Your LinkedIn Account if you dont have one.b. Pull down the "Companies" list and choose "See All"
  6. 6. Add a CompanyChoose "Add Company" in the upper right of your screen:
  7. 7. Company InformationFill in details about your company.ALWAYS use address and contact information that is consistent with your website and other business listings (Facebook, Google+, Twitter and so on)!
  8. 8. Upload a Company ImageFind or create an image that is interesting and expresses something useful about your company.Scale it to about 700 pixels wide.Dont just upload your logo or head office.Show people wherever possible... people like seeing people!
  9. 9. Add Designated AdminsLinkedIn company profiles now support as many admins as you need!Admins get to edit your company profile and make updates.Add people from your company OR people who can help you create an excellent, compelling profile! (you can drop them later)
  10. 10. Add Your Company LogoTry and use a square image if possible
  11. 11. Company DescriptionWrite a brief description.Use keywords important in your industry or sector. Think of the categories of products or services you provide or how people search for them.
  12. 12. Company SpecialtiesThis is an other chance to add searchable keywords to your profile.Choose all that apply.
  13. 13. Post Regular UpdatesThis is very similar to posting on your Facebook or Google+ site.Make announcements, let people know what youre doing.Remember to use useful phrases in your posts so search engines pick it up.
  14. 14. Post Regular Updates, contdALWAYS try to add a link back to your website, or at least to another site you think people should be visiting.Like Facebook, LinkedIn updates will add an image from the linked page. This makes it interesting.
  15. 15. Post Job OpportunitiesYour company profile lets you announce job openings.LinkedIn will help you find people by suggesting the opening to what it thinks are suitable candidates.
  16. 16. Add Products or ServicesYour profile lets you add as many products and services as you like.Make sure you categorize the products/services and add keywords and descriptions that are both interesting and keyword-rich.Add a URL or link back to the page on your website where that product/service is
  17. 17. Add Other Content and InformationYou can add other content like videosAdd a company contact name (make sure they have a LinkedIn profile!)
  18. 18. Promote Your Business!Post to your LinkedIn profile any updates about your company.Include the URL link back to your company profile page OR your website.Consider a LinkedIn ad... these can be directed at a highly focused demographic!
  19. 19. Analyze This!Follow your company page Insights.Keep track of how many people visit, where they come from, their demographics and so on.Use the Insights to focus your ad campaign.Use Google Analytics on your website and track how many visitors arrive from LinkedIn.
  20. 20. Summary: Take Advantage ofCompany ProfilesDont miss this opportunity for free promotion of your business!LinkedIn is one of the very best places to get leads, especially for B2B business.Dont forget to join LinkedIn groups for your industry! Create one if you dont find what you want. Group owners get special privileges, but thats another story... ;)
  21. 21. LinkedIn Company ProfilesHow To Create A Profile That Showcases Your Business on LinkedIn
  22. 22. Top 5 Reasons for a Profile1. You get tremendous reach on the internet2. You create awareness of your product or service3. Search Engines (Google) will rank your business and website higher4. You create the possibility of generating leads from LinkedIn5. You can measure the effectiveness by using visitor statistics (analytics)
  23. 23. Bonus Reason for a Profile People will want to come work for you!
  24. 24. Whats In A Profile?• Overview• Company Image• Company Updates• Company Summary• Careers• Products and Services
  25. 25. 1. Get Starteda. Create Your LinkedIn Account if you dont have one.b. Pull down the "Companies" list and choose "See All"
  26. 26. Add a CompanyChoose "Add Company" in the upper right of your screen:
  27. 27. Company InformationFill in details about your company.ALWAYS use address and contact information that is consistent with your website and other business listings (Facebook, Google+, Twitter and so on)!
  28. 28. Upload a Company ImageFind or create an image that is interesting and expresses something useful about your company.Scale it to about 700 pixels wide.Dont just upload your logo or head office.Show people wherever possible... people like seeing people!
  29. 29. Add Designated AdminsLinkedIn company profiles now support as many admins as you need!Admins get to edit your company profile and make updates.Add people from your company OR people who can help you create an excellent, compelling profile! (you can drop them later)
  30. 30. Add Your Company LogoTry and use a square image if possible
  31. 31. Company DescriptionWrite a brief description.Use keywords important in your industry or sector. Think of the categories of products or services you provide or how people search for them.
  32. 32. Company SpecialtiesThis is an other chance to add searchable keywords to your profile.Choose all that apply.
  33. 33. Post Regular UpdatesThis is very similar to posting on your Facebook or Google+ site.Make announcements, let people know what youre doing.Remember to use useful phrases in your posts so search engines pick it up.
  34. 34. Post Regular Updates, contdALWAYS try to add a link back to your website, or at least to another site you think people should be visiting.Like Facebook, LinkedIn updates will add an image from the linked page. This makes it interesting.
  35. 35. Post Job OpportunitiesYour company profile lets you announce job openings.LinkedIn will help you find people by suggesting the opening to what it thinks are suitable candidates.
  36. 36. Add Products or ServicesYour profile lets you add as many products and services as you like.Make sure you categorize the products/services and add keywords and descriptions that are both interesting and keyword-rich.Add a URL or link back to the page on your website where that product/service is
  37. 37. Add Other Content and InformationYou can add other content like videosAdd a company contact name (make sure they have a LinkedIn profile!)
  38. 38. Promote Your Business!Post to your LinkedIn profile any updates about your company.Include the URL link back to your company profile page OR your website.Consider a LinkedIn ad... these can be directed at a highly focused demographic!
  39. 39. Analyze This!Follow your company page Insights.Keep track of how many people visit, where they come from, their demographics and so on.Use the Insights to focus your ad campaign.Use Google Analytics on your website and track how many visitors arrive from LinkedIn.
  40. 40. Summary: Take Advantage ofCompany ProfilesDont miss this opportunity for free promotion of your business!LinkedIn is one of the very best places to get leads, especially for B2B business.Dont forget to join LinkedIn groups for your industry! Create one if you dont find what you want. Group owners get special privileges, but thats another story... ;)
  41. 41. Bizvizible Marketing ServicesThanks for viewing this slide show, I hope you found it useful.Don’t miss out on this opportunity to increase your organization’s web presence!Sincerely,Bill Layton, Bizvizible Marketing Services
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