Your SlideShare is downloading. ×
Vancouver Olympic co-promotions examples
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Vancouver Olympic co-promotions examples


Published on

Examples of promotional programs based on Olympic sponsorship.

Examples of promotional programs based on Olympic sponsorship.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Transcript

    • 1. Olympic Co-Promotion Examples: May, 2007
    • 2. GE/Home Depot/Kodak Promotion:“The GE and Home Depot Switch & WinMore Sweepstakes is your chance towin $50 to spend at the Home Depot”Home Depot is an Official Partner of the USOC
    • 3. Co-Promotion Details:Region: U.S.Program Name: “The GE and Home Depot Switch & Win More Sweepstakes”Duration: September 1, 2005 – December 15, 2005Program Background / Overview: • The Home Depot elected to participate in GE Lighting’s Marquee Olympic themed promotion,Switch & Win. Home Depot stores displayed GE provided pre-packaged promotional displays throughouttheir retail stores. • Specially marked packages contained a decoder game card and instant coupon to driveconsumers online to to play The GE Switch & Win Instant Win Game. • Consumers were asked to fill out registration information, including name, date and where theypicked up their game card in order to play the Instant Win Game. • Consumers used their game card to instantly determine whether they have won one of thefollowing prizes: • Gold Medal Prize (1): A trip for 2 to the 2006 Olympic Winter Games in Torino, Italy, including air transportation, hotel accommodations, event passes and more. • Silver Medal Prize (100): A Kodak EasyShare Digital Camera. • Bronze Medal Prize (2,500): A collectible, limited edition GE 2006 Olympic Winter Games pin set. • Once consumers were informed they had won, they were prompted to download a coupon validon their next GE Reveal purchase.
    • 4. Anheuser-Busch/Chevrolet Promotion:General Motors is the OfficialAutomotive Partner of the USOC:Chevrolet is the featured division forGM’s U.S. Olympic Team
    • 5. Co-Promotion Details:Region: U.S.Program Name: “Pour on the Gold”Duration: January 27, 2006 – February 28, 2006Program Background / Overview: • Point of Sale Materials used in Retail Locations across the United States • Consumers filled out an entry form for a chance to win a Chevrolet Truck • Each consumer that participated took away a Torino 2006 Viewer’s Guide provided byAnheuser-Busch. The guide contained a complete schedule of all the events that took place duringthe Torino 2006 Olympic Winter Games
    • 6. Anheuser-Busch/Panasonic/Roots Promotion: Panasonic is a Worldwide Olympic Partner Roots is an Official Supplier for the USOC
    • 7. Co-Promotion Details:Region: U.S.Program Name: “Pour on the Gold”Duration: February 1, 2006 – February 28, 2006Program Background / Overview: • Point of Sale material in Buffalo Wild Wings Restaurants across the United States • Consumers filled out an entry form for a chance to win one of several prizes including aPanasonic Plasma HDTV and U.S. Olympic Team Merchandise provided by Roots
    • 8. Visa/Panasonic Promotion: Co-Promotion Details: Region: Various Duration: April 1, 2004 – June 30, 2004 Program Background / Overview: Every time consumers used their Credit Union Visa Card between April 1 and June 30, 2004 - they were automatically entered into that month’s drawing
    • 9. Lenovo/Coke Promotion:
    • 10. Co-Promotion Details:Region: ChinaProgram Name: Lenovo/Coke Co-Branded LaptopDuration: May 26, 2006 – November 30, 2006Program Background / Overview: • Special, Limited edition Lenovo/Coke Co-Branded Laptop • Only 8,000 units produced and sold
    • 11. Visa/Bank of China/Air China Promotion: Air China and Bank of China are both Official Partners of BOCOG
    • 12. Co-Promotion Details:Region: ChinaProgram Name: Bank of China & Air China Visa Olympic Games Credit CardDuration: April 26, 2007 – December 31, 2008Program Background / Overview: • Visa Olympic Games themed co-branded card with Air China issued by Bank ofChina.