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Vancouver Olympic co-promotions examples
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Vancouver Olympic co-promotions examples

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Examples of promotional programs based on Olympic sponsorship.

Examples of promotional programs based on Olympic sponsorship.


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  • DRAFT VERSION ONLY
  • Transcript

    • 1. Olympic Co-Promotion Examples: May, 2007
    • 2. GE/Home Depot/Kodak Promotion:“The GE and Home Depot Switch & WinMore Sweepstakes is your chance towin $50 to spend at the Home Depot”Home Depot is an Official Partner of the USOC
    • 3. Co-Promotion Details:Region: U.S.Program Name: “The GE and Home Depot Switch & Win More Sweepstakes”Duration: September 1, 2005 – December 15, 2005Program Background / Overview: • The Home Depot elected to participate in GE Lighting’s Marquee Olympic themed promotion,Switch & Win. Home Depot stores displayed GE provided pre-packaged promotional displays throughouttheir retail stores. • Specially marked packages contained a decoder game card and instant coupon to driveconsumers online to www.switchandwin.com to play The GE Switch & Win Instant Win Game. • Consumers were asked to fill out registration information, including name, date and where theypicked up their game card in order to play the Instant Win Game. • Consumers used their game card to instantly determine whether they have won one of thefollowing prizes: • Gold Medal Prize (1): A trip for 2 to the 2006 Olympic Winter Games in Torino, Italy, including air transportation, hotel accommodations, event passes and more. • Silver Medal Prize (100): A Kodak EasyShare Digital Camera. • Bronze Medal Prize (2,500): A collectible, limited edition GE 2006 Olympic Winter Games pin set. • Once consumers were informed they had won, they were prompted to download a coupon validon their next GE Reveal purchase.
    • 4. Anheuser-Busch/Chevrolet Promotion:General Motors is the OfficialAutomotive Partner of the USOC:Chevrolet is the featured division forGM’s U.S. Olympic Team
    • 5. Co-Promotion Details:Region: U.S.Program Name: “Pour on the Gold”Duration: January 27, 2006 – February 28, 2006Program Background / Overview: • Point of Sale Materials used in Retail Locations across the United States • Consumers filled out an entry form for a chance to win a Chevrolet Truck • Each consumer that participated took away a Torino 2006 Viewer’s Guide provided byAnheuser-Busch. The guide contained a complete schedule of all the events that took place duringthe Torino 2006 Olympic Winter Games
    • 6. Anheuser-Busch/Panasonic/Roots Promotion: Panasonic is a Worldwide Olympic Partner Roots is an Official Supplier for the USOC
    • 7. Co-Promotion Details:Region: U.S.Program Name: “Pour on the Gold”Duration: February 1, 2006 – February 28, 2006Program Background / Overview: • Point of Sale material in Buffalo Wild Wings Restaurants across the United States • Consumers filled out an entry form for a chance to win one of several prizes including aPanasonic Plasma HDTV and U.S. Olympic Team Merchandise provided by Roots
    • 8. Visa/Panasonic Promotion: Co-Promotion Details: Region: Various Duration: April 1, 2004 – June 30, 2004 Program Background / Overview: Every time consumers used their Credit Union Visa Card between April 1 and June 30, 2004 - they were automatically entered into that month’s drawing
    • 9. Lenovo/Coke Promotion:
    • 10. Co-Promotion Details:Region: ChinaProgram Name: Lenovo/Coke Co-Branded LaptopDuration: May 26, 2006 – November 30, 2006Program Background / Overview: • Special, Limited edition Lenovo/Coke Co-Branded Laptop • Only 8,000 units produced and sold
    • 11. Visa/Bank of China/Air China Promotion: Air China and Bank of China are both Official Partners of BOCOG
    • 12. Co-Promotion Details:Region: ChinaProgram Name: Bank of China & Air China Visa Olympic Games Credit CardDuration: April 26, 2007 – December 31, 2008Program Background / Overview: • Visa Olympic Games themed co-branded card with Air China issued by Bank ofChina.