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Services Case Study BMW Sauber F1

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A customer case study from Dell discussing the benefits of Dell products in context of Dell's sponsorship of the BMW Sauber F1 team.

A customer case study from Dell discussing the benefits of Dell products in context of Dell's sponsorship of the BMW Sauber F1 team.

Published in: Business, Sports, Technology

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  • 1. BMW Sauber F1 Team Germany C O N S O L I D AT I O N ! D ATA B A S E !Global services from Dell help HPCC/CLUSTERING MANAGEMENT ! !the BWW Sauber F1 Team stay MESSAGING M I G R AT I O N ! !on the fast track to success BACKUP RECOVERY & ARCHIVE ! V I R T U A L I S AT I O N !COMPANY: BMW SAUBER F1 TEAM Formula One (F1) is the highest class of Motor racing defined by theINDUSTRY: MOTORSPORT Fédération Internationale de lAutomobile (FIA), motorsport’s worldFOUNDED: 2005 governing body. The F1 world championship season from March to OctoberEMPLOYEES: 700+WEBSITE: WWW.BMW-MOTORSPORT.COM consists of a series of races, held on purpose-built circuits or closed city streets – making it one of the most intensive and technologically advancedCHALLENGE sports in the world. To be competitive, F1 teams need to overcome manyThe BMW Sauber F1 Team needed a IT challenges. They need reliability, speed, and optimum service support.reliable IT partner that could providesupport services in 15 different countries he BMW Sauber F1 Team was a consistent contender for competition points in 2006,throughout the competitive year.SOLUTIONBMW Sauber F1 Team began working withDell™ in May 2006. Since then, the two T in its first year as a newly formed team, and finished fifth overall. Since the team presented its 2007 challenger in Valencia – the BMW F1.07, with drivers Nick Heidfeld and Robert Kubica – it continues to succeed. Willy Rampf, Technical Director, BMW Sauber F1 Team, says: “It’s imperative thatcompanies have not only designed and our race teams and engineers use robust, leading-edge technology to achieve thedeployed new pit and production systems, best results. We compete in 17 races across 15 different countries every season, so it’sbut implemented a support service toensure that, if an issue arises, a Dell imperative that we receive effective IT support on a global scale.”technician is onsite within one hour, no In May 2006, Dell was invited to become an Official Partner of the BMW Sauber F1matter the location. Team – in order to supply it with a strong base to achieve its goals. Dell provides the team with comprehensive IT equipment and support services at the BMW Sauber facilities inBENEFITS Munich, Germany, and Hinwil, Switzerland, as well as at all race locations worldwide.• Fast and direct consultant helps smooth Rampf says: “One reason for choosing Dell was that they could offer the support and design and implementation process to meet specific business needs services its competitors couldn’t. It can have someone on-site within one hour, wherever• Technical support is available within one we are. That boosts the confidence of our entire team – not that we’ve ever had to use it.” hour at global sites for added team confidence Fast and direct consulting supports implementation• Dell™ Premier Pages™ allows BMW Dell supported BMW Sauber F1 Team during the design and implementation of new Sauber F1 Team to configure new pit and production systems every step of the way. Rampf says: “Dell supported products online, saving time in delivery us with fast and direct consulting on our special requirements and cutting unnecessary costs
  • 2. HOW IT WORKS Hardware: • Dell™ PowerEdge™ 1950 servers • Dell™ Latitude™ D820 notebooks • Dell™ Precision™ 690 workstations • Dell™ UltraSharp™ 2007 WFP widescreens Software: • Windows® XP Services: • Infrastructure Consulting Services (ICS) • Dell™ Platinum Enterprise Support • Dell™ Premier Pages™“Dell™ supported us with fast and direct Global support service adds value to new partnership The infrastructure plays a vital role to the race-critical operations consulting on our special requirements BMW Sauber F1 runs – specifically in terms of achieving optimum regarding the hardware we needed – and performance of systems that help engineers quickly understand more about the car and racing conditions, to help them compete its assembly – to meet our needs perfectly.” to the highest level on the race track. – Willy Rampf, Technical Director, BMW Sauber F1 Team But the most important aspect of the official partnership is Dell™ Platinum enterprise support, which demonstrates a service that regarding the hardware we needed – and its assembly – to meet BMW Sauber F1 could not get from anywhere else. A Dell Technical our needs perfectly.” Account Manager helped customise the Dell™ Platinum™ enterprise The solution includes: support service for BMW Sauber F1. It’s designed to help maximise • Dell™ PowerEdge™ 1950 servers – installed in the pit system system availability and the highest performance – even in diverse, and operated by Windows® XP, these servers deliver the high complex environments, from Bahrain to Montreal, and as far as performance of dual-core Intel® Xeon® processors in a much Melbourne and Sao Paulo. slimmer model for easy mobility. Rampf says: “With Platinum support we have a service that is • Dell™ Latitude™ D820 notebooks with Intel® Centrino® Duo tailored to our specific needs. The equipment has been running in processor technology – built for team members who need all types of weather conditions with no issues, but the fact that high- high-end graphics and powerful performance at the race level, personal support is available builds our team’s confidence. track. BMW Sauber uses them to run applications such as It ensures that Dell can be on-hand at any race track worldwide, Atlas (telemetry), Metlab (calculations) within one hour.” • Dell™ UltraSharp™ 2007 WFP widescreens – a wide-aspect desktop display that supports advanced features such as Product delivery is faster and right first time with picture-in-picture (PIP). A height adjustment stand allows built-to-order system users to adjust to the engineers’ comfort level while working The BMW Sauber F1 Team has years of experience in its field and in the small pit space. knows what IT products it needs. This means the IT team use Dell™ • Dell™ Precision™ P690 workstations with 64-bit Dual-Core Premier Pages™ – a personalised online store – to procure and Intel® Xeon® processors – installed at its production facilities configure products whenever it requires them. in Hinwil and Munich. Employees use these when testing new Employees can choose from all specifications and many optional components and aerodynamic solutions. features according to what they require, including memory size Rampf says: “The service part of our relationship with Dell is very and processing power. This not only saves the organisation time special. Because we are always on the lookout for new technology, on delivery, it ensures that products are configured correctly in the we work closely with Dell to evaluate new technology as soon as first shipment and without the unnecessary expense of features it it becomes available and to implement it if we believe that it can doesn’t need. support our fundamental business objectives.” Visit www.dell.de for more information For more case studies on companies that have implemented Dell enterprise solutions visit www.dell.com/casestudies © 2007 Dell Corporation Limited. Dell, the Dell logo, PowerEdge, UltraSharp, Latitude, Precision and OptiPlex, are either registered or unregistered trademarks of Dell Inc. Trademarks or trade names may be used in this document to refer to either the entities claiming the marks and names or their products. Dell disclaims proprietary interest in the marks and names of others. Microsoft and Windows Server are trademarks of Microsoft Corporation.

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