Products Case Study BMW Sauber F1
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Products Case Study BMW Sauber F1

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A customer case study from Dell discussing the benefits of Dell products in context of Dell's sponsorship of the BMW Sauber F1 team.

A customer case study from Dell discussing the benefits of Dell products in context of Dell's sponsorship of the BMW Sauber F1 team.

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  • 1. SOLUTION • CONSOLIDATIONTheWinningEdgeThe BMW Sauber F1 Team gets on the fast track with new IT COMPANY PROFILE Company: BMW Sauber F1 Team Founded: 2005solution from Dell Employees: 700+ CHALLeNGe The BMW Sauber F1 Team competes in one of the world’s most technologically demanding sports. It needed a reliable IT partner to deliver high performing, robust systems so it can meet its exceptional IT objectives, and achieve the best results on the racetrack. soLutioN The BMW Sauber F1 Team and Dell™ have together deployed new pit and production systems that run wherever they compete, anywhere in the world. The solutions consist of Intel® based Dell™ notebooks, Dell™ workstations, Dell™ PowerEdge™ servers, Dell™ UltraSharp™ widescreen monitors, and customized services. BeNeFitS • New robust technology works well in extreme environmentsFormula 1 is described as the most competitive and technologically • Dell™ Latitude™ notebooks andadvanced sport in the world. To be at the top, teams need Intel® Centrino® Duo processor operations to run at the highest level and with the greatest precision. technology combine to help the race The biggest challenge, in terms of IT solutions, is maintaining cars get off the grid • Faster evaluation of race-criticalreliability and high performance when traveling. The success data helps achieve optimum and excitement of Formula 1 racing relies largely on the latest performance on tracktechnology developments. Ultimately, it helps teams boost theperformance of their cars on the track.
  • 2. In 2005, BMW acquired a majority stake in presentation of its 2007 challenger in Valencia, Sauber and established the BMW Sauber Spain—the BMW Sauber F1.07, with drivers F1 Team. This led the team to explore new Nick Heidfeld and Robert Kubica. opportunities with IT systems so it could take Since then BMW Sauber F1 Team has advantage of the latest technologies. It began continued to work with Dell and taken working with Dell™ during the offseason advantage of its range of IT solutions that are preparing and installing new IT infrastructure built to withstand extreme environments. For to lay a strong base for future success. example, the equipment needs to cope with This stage was completed in time for the constant travel, temperature and climate changes—while all the time delivering optimal performance. Willy Rampf, Technical Director, BMW Sauber F1 Team, says: “Our race teams and engineers need to use reliable, state-of-the- art technology to achieve the best results. In the 2007 season there are 17 races across 15 different countries, and this number can expand every season. That’s why we need powerful equipment that is easily transportable without compromising reliability.” In May 2006, Dell™ became an Official Partner of the BMW Sauber F1 Team—the same time“We chose Dell™ because we trust its products and services. Having equipment that is outstanding in quality, reliability, and performance gives us the confidence to push the limits when we compete.” Willy Rampf, Technical Director, BMW Sauber F1 Teamdevelopment began on the 2007 car. Dell now by Intel® Centrino Duo processor technology to How it worksprovides the team with IT equipment at the download a customized program into the raceBMW Sauber facilities in Munich, Germany, car’s computer. Without this, drivers Heidfeld HArDwAreand Hinwil, Switzerland, as well as at all race and Kubica would be unable to start. • Dell™ PowerEdge™ 1950 serverslocations worldwide. Rampf says: “We chose New, robust technology for • Dell™ Latitude™ D820 notebooksDell because we trust its products and services. diverse environments • Dell™ UltraSharp™ 2007 WFP Having equipment that is outstanding in quality, widescreensreliability, and performance gives us the Essentially, the BMW Sauber F1 team is a • Dell™ Precision™ 690 workstationsconfidence to push the limits when we compete.” business that designs, tests, and manufactures cars to compete throughout the year, aroundDell Latitude notebook and SOFTWARE the world. For this solution, the team custom-Intel Centrino® Duo processor • Atlas made a mobility unit to house a new pit system,technology helps car to get • Metlab entirely made up of Dell and Intel products.off the grid • Windows® XP The foldable steel case with in-built coolingEach Formula 1 race track requires a uniquely systems can be wheeled onto a truck or plane, serviCesmodified software program for the cars to run— and then sits on the side of the race track. So, • Infrastructure Consulting Services whether it’s to fit the narrow city streets of wherever the team is based, it has effective IT (ICS)Monaco or fast tracks of Monza in Milan. BMW support. The Dell pit system includes: • Dell™ Platinum Enterprise SupportSauber engineers, who work at the starting grid, • Dell™ PowerEdge™ 1950 servers—oper- • Dell™ Premier Pages™use a Dell™ Latitude™ 820 notebook powered ated by Windows® XP, these servers deliver
  • 3. “We are so satisfied with Dell™ that we’ll continue to update other areas of our business with its systems. That’s why we are looking forward to extending our partnership with Dell™ even more in the future.” Willy Rampf, Technical Director, BMW Sauber F1 Team the high performance of Dual-Core Intel® throughout the March to October season. The the most business-critical in terms of achieving Xeon® processors in a much slimmer model only downtime possible is during a small, two- optimal performance on the track, and is faster for easy mobility. week window in November. thanks to the performance of Dell™ PowerEdge• Dell™ Latitude™ D820 notebooks with Intel® servers with Dual-Core Intel® Xeon® processors. Fast evaluation of race- Centrino® Duo processor technology—built critical data helps achieve The information gathered includes factors for team members who need high-end optimum performance such as tire pressure and fuel consumption— graphics and powerful performance. BMW anything that can give the team a more The BMW Sauber F1.07 car is covered Sauber F1 Team uses them to run applica- competitive edge. Rampf says: “Our engineers with more than 100 sensors. During a race, tions such as Atlas (telemetry), Matlab are much happier with the new pit systems. data is collected from the car traveling at (calculations). The Dell™ Latitude™ notebooks have a much speeds in excess of 200 miles per hour. The• Dell™ UltraSharp™ 2007 WFP widescreens— higher resolution of 1,900 by 1,200 pixels information is processed through Intel based a wide-aspect desktop display that supports and present a clearer view of our telemetry Dell™ PowerEdge™ 1950 servers to the Dell™ advanced features such as picture in picture system—making it easier to pick up fine lines Latitude™ notebooks with Intel® Centrino® Duo (PIP). A height adjustment stand allows users in detail of the transmitted data.” processor technology. This mission-critical to adjust to their comfort level. data—everything from oil temperature and Engineers gain greaterThe BMW Sauber F1 team is using this brake heat, to tire wear and fuel consumption, visibilityequipment for the first time in the 2007 season. will influence race strategy and tactics on the Also, the Dell™ UltraSharp™ 2007 WFPIts team members have full confidence in track. Engineers evaluate it in the pit system widescreens allow engineers to use a picture-the technology to run their business-critical and their feedback is then communicated to the in-picture function while operating, allowingsystems in unusual environments. The systems drivers via radio, and to the whole team during telemetry data and live feeds from the tracksuccessfully run at their peak on race day, post-race analysis. This speed of this process is to be displayed on one screen. Engineers no
  • 4. © 2007 Dell Corporation Limited. Dell, the Dell logo, PowerEdge, UltraSharp, Latitude, Precision and OptiPlex are either registered or unregistered trademarks of Dell Inc. Trademarks or trade names may be used in this document to refer to either the entities claiming the marks and names orlonger have to flick from one monitor to another, Customer satisfaction meanssaving time and pit space. Auto-adjust features more work will continue inand manual image-adjustment controls are easy the futureto use, and, what’s more, the sharp resolution In addition to the successful new pit systems,helps prevent strain on eyes. the production facilities in Hinwil and MunichSupport service builds team have put in place Dell equipment. Theyconfidence have rolled out 67 Dell™ Precision™ 690 workstations with 64-bit Dual-Core Intel®The Official Partnership includes Dell™ Platinum Xeon® processors and upgraded their softwareenterprise support—a service customized by systems. Employees use these when testingthe Dell technical account manager to meet new components and since deployment, thespecific needs of BMW Sauber F1. It helps computer processing unit has doubled inmaximize system availability and the highest speed. Rampf says: “The biggest benefit fromperformance—even in diverse, complex working with Dell is that our hardware solutionenvironments, from Bahrain to Montreal, and as is always at the leading edge of the industry—far as Melbourne and Sao Paulo. just like how we want to lead on the race track.Rampf says: “With its Platinum support Dell lets us know what products are coming outDell ensures that in any case, anywhere in and gives us the opportunity for Beta testing.this world, we will have a person providing We recently trialed the Intel based Dell™ their products. Dell disclaims proprietary interest in the marks and names of others. Microsoft and Windows Server are trademarks of Microsoft Corporation.technical support within one hour. We’ve Latitude™ next generation notebook series,never needed to implement this so far, but just and we were impressed.”knowing it’s there gives our team confidence. “We are so satisfied with Dell that we’ll continueThat’s important to us.” to update other areas of our business with its“In addition, because the BMW Sauber F1 Team systems. That’s why we are looking forward to is always on the lookout for new technology, extending our partnership with Dell even more it works closely with Dell to evaluate new in the future.” technology before market launch. If the To find out more on the Dell Services that equipment supports the objectives it can be remain an important part of this BMW Sauber deployed as soon as it is available.” F1 IT solution, please see “Global servicesProduct delivery more from Dell help the BWW Sauber F1 Team stayeffective with pre- on the fast track to success.”configured systems For more information on this case studyThe IT team at BMW Sauber F1 uses Dell™ or to read additional case studies, go toPremier Pages™—a personalized online www.dell.com/casestudies.store—to procure and configure productswhenever it requires them. Employees choosewhich specifications in terms of memory,processing power and features it requires.This not only saves the organization time ondelivery, it ensures that products are built-to-order correctly in the first shipment andwithout the unnecessary expense of featuresit doesn’t need.Simplify your total solution at DELL.COM/Simplify