The Intrinsic Value of Social Media

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Social Media should no longer be thought of as a marketing appendage, but rather instrumental in all aspects of business.

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The Intrinsic Value of Social Media

  1. 1. The Intrinsic Value of Soci al M aedi
  2. 2. Obligatory and Shameless Self-Promotional Slide Griffanza is an Online Marketing Company• Help businesses , Consultants and Non-Profits Get Found, Grow & Prosper Online• SEO• Social Media• Inbound Marketing• Online Advertising• Website Development• Content Management• Public Relations• Analytics and Metrics
  3. 3. Presented by Bill Griffin Owner/CEO@bgriffin04 @Griffanza Billy@Griffanza.com
  4. 4. Barriers to Social Media AdoptionWe don’t know enough about Social Media to know where to beginThere’s no established way to measureThere is no fundingWe don’t have the timeSocial Media is not provenLegal constraints and corporate policiesSocial Media not a good use of employee time
  5. 5. What is Social Media?
  6. 6. Social Media is Electronic Communication SystemsInteractive platforms via which individuals andcommunities create and share user-generated content~ Andreas Kaplan Merriam-Webster : forms of electronic communication (as Web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
  7. 7. 66% of online adults use social networking sites 62% of Fortune 500 companies have an active corporate Twitter account58% of Fortune 500companies have a corporateFacebook page
  8. 8. 82% of Customers are much more likely to acompany whose CEO and team engage in socialmedia.77% of Customers are much more willing to whose mission and values are definedthrough their leaderships’ involvement in socialmedia. *BRANDFog 2012 CEO, Social Media & Leadership Survey
  9. 9. Essential Questions Before Starting Social Media
  10. 10. GrowStrategy Network Measure Research Engage Tweak Listen Policy ROI
  11. 11. Social Media Strategy
  12. 12. Social Media Policy
  13. 13. Engage
  14. 14. Social Media ROI
  15. 15. What is the Intrinsic Value of Social Media?
  16. 16. What’s the value?
  17. 17. The Top Two Benefits of Social Media MarketingIncreasing Exposure Increasing Traffic
  18. 18. 58% of marketers who have been using social media for more than 3 years report it has helped them improve sales
  19. 19. More Benefits of Using Social Media for BusinessBusiness IntelligenceBusiness PartnershipsClient RetentionClient Education
  20. 20. Even More Benefits of Using Social Media for BusinessInnovationPublic RelationsCollaborationPolitical Influence
  21. 21. Still More Benefits of Using Social Media for Business Network Growth Community Building Fundraising Event Promotion
  22. 22. YES… Still Even More Benefits of Using Social Media for BusinessHuman ResourcesCrowdsourcingOpportunityCustomer Relations
  23. 23. What’s Next?
  24. 24. THANK YOU

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