Reputation Managment vs. Reputation Marketing


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Learn the difference between reputation managment and reputation marketing. Get tips and ideas on how to generate and promote positive reviews as part of your online marketing. Guest Presenter, Ryan Steinolfson from Accelerate Marketing, Inc.

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Reputation Managment vs. Reputation Marketing

  1. 1. Reputation Management Vs. Reputation Marketing Host Bill Fukui Guest Presenter Ryan Steinolfson
  2. 2. Everyday People Look Online For Your Services
  3. 3. Question? Would You Buy A Product Or Service That Has Bad Ratings And Reviews?
  4. 4. Question? Three Services Are Virtually Identical Service #1: Service #2: Service #3: 4 Good / 2 Bad Reviews 0 Reviews 6 Five Star Reviews Which One Would You Buy?
  5. 5. Most Important Way You Can Market Your Business
  6. 6. Your Reputation Is EVERYTHING The Online Marketing Game Has Just Changed And Your Competition Doesn’t Know About It… Yet
  7. 7. Why Do We call It “Reputation Marketing”? “Reputation Management” Is Obsolete… You Don’t Make Money Managing… You Make Money Marketing! Four Game Changers That Changed Everything
  8. 8. Marketing Gamer Changer #1 80 Million Google+ Pages Merged With Each Company’s Website & Reveals Their Reputation Search For Any Company Name Plus The City Reveals Their Reputation UP NEXT: Biggest Marketing Shifts Ever New Reputation Insider Trends Find High Paying Leads How To Convert Leads Instantly
  9. 9. Marketing Game Changer#2 Reviews Are A Major Ingredient Of Online Marketing – Must Have Them To Compete
  10. 10. Marketing Game Changer #3 SEO… Social Media… Pay Per Click… Local Marketing LESS IMPACT ON REVENUE! If You Have Bad Reviews Online Step 1: Market The Business With Website, SEO, Social, etc. Step 2: Help The Build Their 5-Star Reputation Step 1: Build A 5 Star Reputation Step 2: Market Their Business to Get More Customers
  11. 11. Marketing Game Changer #4 Reviews Send You Prequalified Presold Customers. Because Buyers Trust Reviews… As Much As Personal Recommendations. 72% Of Buyers Trust Reviews As Much As Personal Recommendations
  12. 12. Marketing Game Changer #4 PROOF: Reviews Send You Hot, Prequalified, Presold Customers Because Buyers Trust Reviews.
  13. 13. Biggest Marketing Shifts Ever
  14. 14. Why Reputation Is Vital To A Business Consumers Look Up An Average Of 10 Reviews Before Making A Decision “70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews” Without Ten 5 Star Reviews Your Business Isn’t Trusted
  15. 15. What Is Reputation Marketing? Definition Of Reputation Marketing: Building A 5 Star Reputation Online And Leveraging That Reputation To Get More Customers
  16. 16. How Do You Create A STRATEGY
  17. 17. STRATEGY Do You Know Your Reputation Online?
  18. 18. STRATEGY 4 Types Of Reputations Bad Reputation • No Reputation • Good Reputation • 5 Star Reputation
  19. 19. The Perfect Reputation Marketing Strategy Build The Reputation •Get Reviews Market Reputation Create Culture •Educate & Inspire Manage Reputation •Monitor & Engage •Sales Strategies
  20. 20. What We Do For Customers Feedback Page Online REVIEWS Our Staff Our Services Alerts Reports We Monitor Top Local Directories We Redirect To Get Reviews Online We Market Reviews On Your Websites We Market Reviews On Your Social Media We Market Review Images On Your Social Media
  21. 21. STRATEGY Develop Your 5 Star Reputation Postcards Business Cards Email Templates Plus Many More.. Private Review Page Posting Strategy
  22. 22. STRATEGY Develop Your 5 Star Reputation Businesses Can’t Post Reviews From Customers Review sites have algorithms and filters that delete all reviews that are posted from the same computer IP network. You need a system that allows customers to post reviews naturally and then market those reviews to get more customers
  23. 23. STRATEGY Market Your 5 Star Reputation Video Review Marketing Website Marketing Social Media Marketing Email Marketing Maps Marketing Sales Marketing
  24. 24. STRATEGY Create A Reputation Marketing Culture You Expect Your Staff To Give 1st Class Service Right? So What’s Your Plan To Inspire Your Staff To Give 1st Class Service To You Customers & Get Raving Reviews? Plan: Personalized Reputation Training Center
  25. 25. STRATEGY Manage & Market Your 5 Star Reputation Personally Train All Your Staff On Reputation Develop Your Strategy To Get Reviews From Customers Build Your 5 Star Reputation Everyday We Monitor The Top Review Sites Each Day We Send You Detailed Alerts: New Reviews Every Two Weeks We Create A Review Report Respond To Bad Reviews Post Reviews To Your Website, Blog & 1 Other Site Daily Post Your Reviews To Facebook, LinkedIn, FourSquare & Social Media Create Review Images And Post Flickr, Facebook, & Photo Sharing Sites Professionally Design A $2000 Reputation Media Center
  26. 26. Questions?
  27. 27. Host Reputation Management Vs. Reputation Marketing Bill Fukui 800-916-3886 Guest Presenter Ryan Steinolfson 561-309-0050
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