Your SlideShare is downloading. ×
  • Like
Social Media Marketing: Google+ Community
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media Marketing: Google+ Community

  • 144 views
Published

Page 1 Solutions presents a webinar on social media marketing through Google+. Addressing an audience of service professionals; attorneys, dentists, plastic surgeons, ophthalmologists, social media …

Page 1 Solutions presents a webinar on social media marketing through Google+. Addressing an audience of service professionals; attorneys, dentists, plastic surgeons, ophthalmologists, social media specialist, Kami York-Fiern shares unique differences with Google+, how to identify and engage with "influencers", the type of content to be posting, how to find communities and grow your own.

It also addresses how to measure your Google+ metrics and how to develop a 30-day schedule of Google+ activities.

Published in Marketing , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
144
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 90% of the worlds data is created every 2 years (Information Overload)
  • Affinity = closeness
  • you have to do a lot of things before getting the one thing you really want
    create a relationship with them and they will share it on their own
    but if you put the time in, you’ll come out with quality followers and audience members
  • http://www.inc.com/larry-kim/6-things-influencers-do-to-stand-out-in-social-media.html
  • How can you use this to grow your business?
    Make content easy to share, embed, blog about
  • Be credible, succinct, TEST, Be PATIENT
    you’re content is creating an experience
  • Do a quick search for a topic of interest
  • Best times to post: 9AM-11AM
    Worst Time: 6PM-8AM
  • Use a CTA when asking questions; want them to be interactive
  • You can’t just +1 random stuff; it has to be about meaningful engagement between peers
    Don’t be afraid to experiment
    Week 1 Pitfall: inconsistent engagement; you have to give to receive engagement
    Give people a reason to find your business online
    Week 2 pitfalls: not commenting and +1ing, sharing stale content, don’t chase eyeballs
  • Google Helpouts: Free video consultations
    Create interactive and shareable content

Transcript

  • 1. HOW TO BUILD A COMMUNITY WITH GOOGLE+ Tips, Strategy and Industry Secrets
  • 2. TOPICS TO COVER  Growing loyal communities  How to identify influencers in your market  Power of circles and communities  Google+ ROI Metrics  Develop a 30 Day Strategy
  • 3. WHAT IS GOOGLE?
  • 4. WE’RE ON INFORMATION OVERLOAD!
  • 5. HOW DO WE STAND OUT?  Between WordPress and Tumblr, there are more than 2 million blogs online  Shift from mechanical content creation to meaningful content creation  Work on building relationships and trust  Less “pre-packaged” content…more original ideas  85% of consumers seek out trusted expert content when considering a purchase
  • 6. GOOGLE+: DEVELOPING COMMUNITY  Most of us want the result right away without doing much preparation work  BUT, the truth is…?  Meaning:  Create FIRST  think about distribution  Communities are a great place to start sharing your unique content  Don’t directly ask people to share your content;  It takes TIME to build communities and a good following
  • 7. COMMUNITIES 101  Communities: “They aren’t interested in you, they are interested in a common topic” – panel  The first question is usually “what is this going to do for us?” when we SHOULD be asking “what can it do for our client?”  Ex. Join us when we talk to so-and-so who is a thought leader in xyz  Can be great for SEO but…  Talk to your SEO team to craft keywords around the clients goals  Highlight the highest converting pages
  • 8. INFLUENCER MARKETING!!
  • 9. ARE WE LISTENING? “They stand out in a sea of noise because time and again, they've proven their voice is worth listening to and their advice worth taking.”
  • 10. SO WHAT IS AN INFLUENCER?  It’s NOT a popularity contest  Content and Influence must inspire ACTION  What value can we create for ourselves and our audience?  Influencers eat, sleep and breath the topics they write about  They are super connected and always on  They make the boring and dry topics fascinating  The create a TON of awesome content  They know who YOU are and what YOU want  They’re hip, happening and current  They’re trustworthy
  • 11. KEY INFLUENCER TAKEAWAYS  Create networks based on topics you want to grow  It’s about being the BEST answer for your audience: what is your brand/company the BEST answer for?  Influencer content always tells a story, helps answer a question and evokes a reaction  How do you find them?  “Find people who say something and people respond and do something as a reaction to it” –Lee Oden  Listen on social media  Follow, follow, follow!  It takes time  Work on these relationships long before you need to use them
  • 12. THE POWER OF CIRCLES AND COMMUNITIES  Increasing Circles = Increase Following  Keep your circles organized  Engage and Form Relationships  Content in Communities is lasting  Engagement can be evergreen  Interest in a common topic, not individuals  Good platform for starting and continuing the online conversation  Easy to get your audience involved  Great topic generator for blogs  2 way communication platform
  • 13. HOWTOCRAFTTHEPERFECTG+POST
  • 14. HOW DO I MEASURE SUCCESSFUL POSTS?  Most Important Metrics:  +1’s and comments  Shares and follower count not as important to Google  Use bit.ly to track click through rates  Key Mistakes  Not organizing your circles  “What’s the best xxx?”  Instead: Tell me the best xxx  Can’t share content out of a public community  Use content AND #hashtags together…not alone  Content dumping  Think about your audience when content planning  Updates G+ bios when people leave or are added to a practice/firm
  • 15. 30 DAYS TO IMPROVE YOUR PROFILE
  • 16. SO, HOW DO I GET STARTED?  Start by claiming authorship and publisher status  Verify your page!!!  Start following people and brands that are meaningful to you and your niche  Identify a few strong visuals (stock photos, your own images) that you want to use in your posts  Make sure your posts are PUBLIC  Work on your content calendar (both evergreen and timely content)  Search for and join communities that fit your interest areas  Only post your BEST content…don’t content dump!  Publish unique content in unique ways Week 1 Week 2
  • 17. GETTING STARTED CONTD.  Shoppers are 174% more likely to make a purchase after seeing a video of your product  What can you offer that’s outside the box?  VIDEO!!!  Don’t be afraid to put a face and voice behind your brand  Brainstorm some Google Hangout topics  Check your meta data  Think about cross- platform promotion strategies  Make sure you have a +1 button on your site  Don’t dump your leftover content Week 3 Week 4
  • 18. TOP EXPERT TAKEAWAYS  What makes Google+ better than Facebook, Twitter or LinkedIn?  Content is King and it lives on…and on…and on  You can get engagement on posts months after your original post  Adding a community into a circle automatically makes their content more relevant in your search results  Google authorship allows your image to show up next to your posted content; easy to identify  Eyes go to images first; Google+ is heavily influenced by visual content
  • 19. TOP EXPERT TAKEAWAYS  How do you get engagement on your content?  Think outside the box; create entertaining posts  Take risks  Humanize your audience; talk to them as if they were right in front of you  Use interesting, non-branded images  Link back to your site at the bottom of a post  Create and join communities you’re interested in  Are you looking for increased traffic or more engagement?
  • 20. THE END!!!