The Mobile 50%-46% of U.S. adults use smartphones as of February 2012.-66% of Americans 24-34 year olds owned a smartphone January 2012-50% of Facebooks total audience (845 million) uses mobile devices (425 million people) http://www.lukew.com/ff/entry.asp?1510
Mobile is driving the most dramatic behavior transformation in history1. Social networking is accelerating the growth of mobile2. Consumers are shifting time to mobile usage3. Mobile commerce is changing shopping behavior
SS vs RWD• SS - Approach assumes you want to layer mobile functionality on top of an existing site – Works well when you need to “patch” mobile holes• SS – Requires a separate “forked” code base – Drawback: more code, more overhead – Benefit: isolated code, less risk
May Developer Program: Mobile• Content Technology Podcast: Episdode #7: Responsive Design with Ethan Marcotte• 5 Technical Blog Posts from MVPs (Managing Content for the Mobile Web, Mobile Website Detection, more)
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