Who's the Point?


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This was the slide presentation given at Ignite Raleigh, August 5, 2009.

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Who's the Point?

  1. 1. Who’s the Point? <ul><li>Finding Me and Meaning in Social Media </li></ul><ul><li>by Bill Albing </li></ul>
  2. 2. Concept <ul><li>This presentation is a concept </li></ul><ul><li>An approach to a very broad concept </li></ul><ul><li>The concept of social media </li></ul>
  3. 3. WHY use social media? <ul><li>Everyone always asks: </li></ul><ul><li>why use Twitter, why use Facebook, why use the computer? </li></ul><ul><li>it seems almost like an oxymoron – how social, if online, how media (in the middle) , if supposed to be immediate? </li></ul>
  4. 4. More than Artifacts <ul><li>Links on LinkedIn or Xing or photos on social networks </li></ul><ul><li>Purchases on Amazon with recomm’ for future purchases </li></ul><ul><li>Multi-player games and simulations of socializing </li></ul>
  5. 5. What it is NOT <ul><li>Web for its own sake </li></ul><ul><li>Business or clicks or counts </li></ul><ul><li>Self-promotion or branding </li></ul><ul><li>Making money or making friends </li></ul><ul><li>… alone </li></ul>
  6. 6. Isn’t Content king? <ul><li>Is Web content-centric? </li></ul><ul><li>Content may be king, but we want participatory democracy </li></ul><ul><li>Content is essential but not an end in itself </li></ul>
  7. 7. More and More <ul><li>Not just content </li></ul><ul><li>Or even the flow of content </li></ul><ul><li>But the interaction with content </li></ul><ul><li>AND Interaction with each other </li></ul><ul><li>Interaction of humans on Web </li></ul>
  8. 8. Multi-Faceted Interaction <ul><li>It is not science or art or sport or religion or politics – </li></ul><ul><li>It is ALL of these, online </li></ul><ul><li>Social media is what makes possible Web interactivity </li></ul><ul><li>Multi-directional, multi-dimensional </li></ul>
  9. 9. <ul><li>The single biggest problem in communication is the illusion that it has taken place. </li></ul><ul><ul><li>- George Bernard Shaw </li></ul></ul>
  10. 10. Humans being human <ul><li>communication </li></ul><ul><li>Information </li></ul><ul><li>computing </li></ul><ul><li>expression </li></ul><ul><li>interaction </li></ul>
  11. 11. Igniting Social Media <ul><li>Ignite Raleigh IS social media – me and you and my intention and your participating </li></ul><ul><li>Participating - from making presentations to voting to buzz to the actual event </li></ul>
  12. 12. Collectively Intelligencing <ul><li>As a collective we have a goal of creating the Web to connect us and our intelligences </li></ul><ul><li>As an individual each of us is on a quest for meaning </li></ul>
  13. 13. Interfacing the Truth <ul><li>Interface between it all is SM </li></ul><ul><ul><li>Individual quest for meaning </li></ul></ul><ul><ul><li>Social collective intelligence </li></ul></ul><ul><ul><li>Online information, expression, etc. </li></ul></ul><ul><li>Squishy interface layer </li></ul>
  14. 14. A Web is a Web is a Web <ul><li>Take Steven Johnson’s Interface Culture a step farther </li></ul><ul><li>Not just interface to machines or to Web </li></ul><ul><li>Web is the interface </li></ul>
  15. 15. UI for All Interactivity <ul><li>All information not real unless it is on the Web </li></ul><ul><li>Networking of all content and all decision making and all team-worked effort </li></ul>
  16. 16. Whose Consciousness <ul><li>Not machine consciousness </li></ul><ul><ul><li>Terminator </li></ul></ul><ul><ul><li>I Robot </li></ul></ul><ul><ul><li>Matrix </li></ul></ul><ul><li>Or even our consciousness </li></ul>
  17. 17. de Chardin’s Convergence <ul><li>Teilhard de Chardin said the universe strives towards higher consciousness, </li></ul><ul><li>and does so by arranging itself into more complex structures. </li></ul><ul><li>Well, maybe that’s what we’re doing with the Web. </li></ul>
  18. 18. Who’s the Point? <ul><li>The point of social media isn’t the media itself – it’s what we are accomplishing. </li></ul><ul><li>The point is not a thing. </li></ul><ul><li>The point is me and you. </li></ul>
  19. 19. To Sum Up (or Down) <ul><li>Social media not just in middle </li></ul><ul><li>We all participate in social media; it is an interactivity! </li></ul><ul><li>Social media is more than the message or the medium </li></ul><ul><li>Use the Web - Be Social </li></ul><ul><li>The Point is Me and You and Us </li></ul>
  20. 20. Next Step <ul><li>“ Ignite MultiSite ” </li></ul><ul><ul><li>Multiple geographical sites </li></ul></ul><ul><ul><li>All at same time </li></ul></ul><ul><ul><li>Participation is global </li></ul></ul>