Whats The Buzz

Slide 1: What’s the Buzz? Social Networking as a Trend and a Tool by Bill Albing www.keycontent.org KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 2: Web: Important Distinction Web 1.0 Static Web page (HTML) publishing • Web 1.5 Lots of cool interactive stuff, lots of • content, but still Web page publishing (maybe on steroids) Web 2.0 Truly social and very tagged – • allowing more than sum of inputs – something completely different KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 3: Social Web (Web 2.0) Social news (bookmarking) • - del.icio.us, digg, etc. - RSS feeds Social networking • - Facebook, MySpace, LinkedIn, etc. Social reference • - Wikipedia, humanbraincloud Social computing (collaboration) • Social entertainment • Virtual worlds (but no tagging, so 2.0?) • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 4: Trend AND Tool Welcome to the Web • Happening more & more as people • find ways to connect online Involves 3rd-party server but accessed • through your Web browser www.commoncraft.com/show has video • but it only touches the surface Don’t underestimate the power of • the Dark Side, I mean, the Web Side http://youtube.com/watch?v=NLlGopyXT_g “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 5: What is Social Networking? A way of using web sites and linking with other people’s web sites and using the content and links from those web sites in a way that is analogous to how humans socialize. That’s what this presentation is about… let’s explore it. KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 6: Which is it … ? Friends, groups • Job leads • Reputation (online personal identity) • Meetings • What other uses can you think of? • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 7: Friends & Groups (Facebook) www.facebook.com • Profile • (contact info, interests, linkable things) Applications • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 8: Job Leads (LinkedIn) www.linkedin.com • Profile (contact info, professional info, …) • References (get leads!) • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 9: Reputation (Naymz) www.naymze.com • Profile + References = Points • Points = Reputation • (which is incentive) Report (who is looking at you) • “personal identity mgmt.” • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 10: Meetings (Meetup) www.meetup.com • Meetings (reason for the group) • Group • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 11: Slides (SlideShare) Profile • Groups • Inbox • Tags • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 12: But also many more… www.Ecademy.com • www.Ryze.com • www.XING.com • www.biztoo.com • www.konnects.com • www.mymedwork.com • www.sermo.com • www.sharedinsights.com • www.ziggs.com • www.zoominfo.com • www.youngfeds.org) • See list of social networking websites on Wikipedia. • There is also a list of non-English' SNSs at • www.zephoria.org/thoughts/archives/2007/06/02/list_of_nonengl.html • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 13: Others Have Social Aspects Name any popular web site • and we can find social aspects – profile, tags, pinging, sharing … KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 14: Partial Misnomer Just as a Guinea pig is not from Guinea and is not a pig … … Social Networking is not social in the traditional sense and is not networking Virtual, not people-social … Collaborative, not the connections alone … Maybe call it Virtual Collaboration KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 15: Profile Management Personal identity management • Federated Identity Management • Aggregation of all your profiles • SNIX (XML tagging) • https://www.signon.com • Still in its infancy • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 16: Social Definition Issues Direct interaction (chat, etc.) vs. • just tagged links Public vs. private distinctions blurring • Corporate vs. personal distinction • How social are they if closed to other sites • Security Assertion Markup Language (SAML) - • XML standard for exchanging authentication and authorization KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 17: Usage Issues “Bill of Rights” • “Code of Conduct” • http://www.readwriteweb.com/archives/digesting_the_social_web_bill_of_rights.php http://blogging.wikia.com/wiki/Blogging:Blogger%27s_Code_of_Conduct Inappropriate behavior and content • What other issues do you have? • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 18: News Sites www.socialmediatoday.com • www.mashable.com • www.netsquared.org/ • www.technewsworld.com/perl/section/ • social-networking www.masternewmedia.org/ • social_networking.htm www.digitalidworld.com • Now there are ones that piggy back on these by pulling the info from many into one place: www.spock.com • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 19: Social (Web 2.0) or not? You decide. Which of these is social? http://www.humanbraincloud.com • http://www.teachthepeople.com/app/ttp • http://www.wallop.com • https://www.cakefinancial.com • http://www.docstoc.com/betalogin.aspx • http://www.crowdspirit.com/ • http://www.ponoko.com/ • http://www.tripit.com/ • http://eng.musicshake.com/ • http://www.spiralfrog.com • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 20: Conclusions Web is the platform; get used to it. • Social aspects of sites like Facebook, etc. • will become more prominent in workflow. Online identity is something you manage. • There are many to play with now; • now is the time to learn. If you want to learn, then connect with others! • You create the buzz. • KeyContent.org What’s the Buzz? Social Networking Bill Albing

Slide 21: Contact Bill Albing • bill.albing@keycontent.org www.keycontent.org www.facebook.com www.naymz.com www.linkedin.com/in/billalbing www.slideshare.net/BillAlbing/ Entire article online at www.keycontent.org • KeyContent.org What’s the Buzz? Social Networking Bill Albing