What’s the Buzz? Social Networking as a Trend and a Tool by Bill Albing www.keycontent.org

Web: Important Distinction Web 1.0 Static Web page (HTML) publishing Web 1.5 Lots of cool interactive stuff, lots of content, but still Web page publishing (maybe on steroids) Web 2.0 Truly social and very tagged – allowing more than sum of inputs – something completely different

Web 1.0 Static Web page (HTML) publishing

Web 1.5 Lots of cool interactive stuff, lots of content, but still Web page publishing (maybe on steroids)

Web 2.0 Truly social and very tagged – allowing more than sum of inputs – something completely different

Social Web (Web 2.0) Social news (bookmarking) - del.icio.us, digg, etc. - RSS feeds Social networking - Facebook, MySpace, LinkedIn, etc. Social reference - Wikipedia, humanbraincloud Social computing (collaboration) Social entertainment Virtual worlds (but no tagging, so 2.0?)

Social news (bookmarking) - del.icio.us, digg, etc. - RSS feeds

Social networking - Facebook, MySpace, LinkedIn, etc.

Social reference - Wikipedia, humanbraincloud

Social computing (collaboration)

Social entertainment

Virtual worlds (but no tagging, so 2.0?)

Trend AND Tool Welcome to the Web Happening more & more as people find ways to connect online Involves 3 rd -party server but accessed through your Web browser www.commoncraft.com/show has video but it only touches the surface Don’t underestimate the power of the Dark Side , I mean, the Web http://youtube.com/watch?v=NLlGopyXT_g “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch

Welcome to the Web

Happening more & more as people find ways to connect online

Involves 3 rd -party server but accessed through your Web browser

www.commoncraft.com/show has video but it only touches the surface

Don’t underestimate the power of the Dark Side , I mean, the Web http://youtube.com/watch?v=NLlGopyXT_g “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch

What is Social Networking? A way of using web sites and linking with other people’s web sites and using the content and links from those web sites in a way that is analogous to how humans socialize. That’s what this presentation is about… let’s explore it.

A way of using web sites and linking with other people’s web sites and using the content and links from those web sites in a way that is analogous to how humans socialize.

That’s what this presentation is about… let’s explore it.

Which is it … ? Friends, groups Job leads Reputation (online personal identity) Meetings What other uses can you think of?

Friends, groups

Job leads

Reputation (online personal identity)

Meetings

What other uses can you think of?

Friends & Groups (Facebook) www.facebook.com Profile (contact info, interests, linkable things) Applications

www.facebook.com

Profile (contact info, interests, linkable things)

Applications

Job Leads (LinkedIn) www.linkedin.com Profile (contact info, professional info, …) References (get leads!)

www.linkedin.com

Profile (contact info, professional info, …)

References (get leads!)

Reputation (Naymz) www.naymze.com Profile + References = Points Points = Reputation (which is incentive) Report (who is looking at you) “ personal identity mgmt.”

www.naymze.com

Profile + References = Points

Points = Reputation (which is incentive)

Report (who is looking at you)

“ personal identity mgmt.”

Meetings (Meetup) www.meetup.com Meetings (reason for the group) Group

www.meetup.com

Meetings (reason for the group)

Group

Slides (SlideShare) Profile Groups Inbox Tags

Profile

Groups

Inbox

Tags

But also many more… www.Ecademy.com www.Ryze.com www.XING.com www.biztoo.com www.konnects.com www.mymedwork.com www.sermo.com www.sharedinsights.com www.ziggs.com www.zoominfo.com www.youngfeds.org) See list of social networking websites on Wikipedia. There is also a list of non-English' SNSs at www.zephoria.org/thoughts/archives/2007/06/02/list_of_nonengl.html

www.Ecademy.com

www.Ryze.com

www.XING.com

www.biztoo.com

www.konnects.com

www.mymedwork.com

www.sermo.com

www.sharedinsights.com

www.ziggs.com

www.zoominfo.com

www.youngfeds.org)

See list of social networking websites on Wikipedia.

There is also a list of non-English' SNSs at

www.zephoria.org/thoughts/archives/2007/06/02/list_of_nonengl.html

Others Have Social Aspects Name any popular web site and we can find social aspects – profile, tags, pinging, sharing …

Name any popular web site and we can find social aspects – profile, tags, pinging, sharing …

Partial Misnomer Just as a Guinea pig is not from Guinea and is not a pig … … Social Networking is not social in the traditional sense and is not networking Virtual , not people-social … Collaborative , not the connections alone … Maybe call it Virtual Collaboration

Just as a Guinea pig is not from Guinea and is not a pig … … Social Networking is not social in the traditional sense and is not networking Virtual , not people-social … Collaborative , not the connections alone … Maybe call it Virtual Collaboration

Profile Management Personal identity management Federated Identity Management Aggregation of all your profiles SNIX (XML tagging) https://www.signon.com Still in its infancy

Personal identity management

Federated Identity Management

Aggregation of all your profiles

SNIX (XML tagging)

https://www.signon.com

Still in its infancy

Social Definition Issues Direct interaction (chat, etc.) vs. just tagged links Public vs. private distinctions blurring Corporate vs. personal distinction How social are they if closed to other sites Security Assertion Markup Language (SAML) - XML standard for exchanging authentication and authorization

Direct interaction (chat, etc.) vs. just tagged links

Public vs. private distinctions blurring

Corporate vs. personal distinction

How social are they if closed to other sites

Security Assertion Markup Language (SAML) - XML standard for exchanging authentication and authorization

Usage Issues “ Bill of Rights” “ Code of Conduct” http://www.readwriteweb.com/archives/digesting_the_social_web_bill_of_rights.php http://blogging.wikia.com/wiki/Blogging:Blogger%27s_Code_of_Conduct Inappropriate behavior and content What other issues do you have?

“ Bill of Rights”

“ Code of Conduct”

http://www.readwriteweb.com/archives/digesting_the_social_web_bill_of_rights.php

http://blogging.wikia.com/wiki/Blogging:Blogger%27s_Code_of_Conduct

Inappropriate behavior and content

What other issues do you have?

News Sites www.socialmediatoday.com www.mashable.com www.netsquared.org/ www.technewsworld.com/perl/section/ social-networking www.masternewmedia.org/ social_networking.htm www.digitalidworld.com Now there are ones that piggy back on these by pulling the info from many into one place: www.spock.com

www.socialmediatoday.com

www.mashable.com

www.netsquared.org/

www.technewsworld.com/perl/section/ social-networking

www.masternewmedia.org/ social_networking.htm

www.digitalidworld.com

Now there are ones that piggy back on these by pulling the info from many into one place:

www.spock.com

Social (Web 2.0) or not? You decide. Which of these is social ? http://www.humanbraincloud.com http://www.teachthepeople.com/app/ttp http://www.wallop.com https://www.cakefinancial.com http://www.docstoc.com/betalogin.aspx http://www.crowdspirit.com/ http://www.ponoko.com/ http://www.tripit.com/ http://eng.musicshake.com/ http://www.spiralfrog.com

You decide. Which of these is social ?

http://www.humanbraincloud.com

http://www.teachthepeople.com/app/ttp

http://www.wallop.com

https://www.cakefinancial.com

http://www.docstoc.com/betalogin.aspx

http://www.crowdspirit.com/

http://www.ponoko.com/

http://www.tripit.com/

http://eng.musicshake.com/

http://www.spiralfrog.com

Conclusions Web is the platform; get used to it. Social aspects of sites like Facebook, etc. will become more prominent in workflow. Online identity is something you manage. There are many to play with now; now is the time to learn. If you want to learn, then connect with others! You create the buzz.

Web is the platform; get used to it.

Social aspects of sites like Facebook, etc. will become more prominent in workflow.

Online identity is something you manage.

There are many to play with now; now is the time to learn.

If you want to learn, then connect with others!

You create the buzz.

Contact Bill Albing [email_address] www.keycontent.org www.facebook.com www.naymz.com www.linkedin.com/in/billalbing www.slideshare.net/BillAlbing/ Entire article online at www.keycontent.org

Bill Albing [email_address] www.keycontent.org www.facebook.com www.naymz.com www.linkedin.com/in/billalbing www.slideshare.net/BillAlbing/

Entire article online at www.keycontent.org