Whats The Buzz

What’s the Buzz? Social Networking as a Trend and a Tool by Bill Albing www.keycontent.org

Web: Important Distinction
Web 1.0 Static Web page (HTML) publishing
Web 1.5 Lots of cool interactive stuff, lots of content, but still Web page publishing (maybe on steroids)
Web 2.0 Truly social and very tagged – allowing more than sum of inputs – something completely different

Social Web (Web 2.0)
Social news (bookmarking) - del.icio.us, digg, etc. - RSS feeds
Social networking - Facebook, MySpace, LinkedIn, etc.
Social reference - Wikipedia, humanbraincloud
Social computing (collaboration)
Social entertainment
Virtual worlds (but no tagging, so 2.0?)

Trend AND Tool
Welcome to the Web
Happening more & more as people find ways to connect online
Involves 3 rd -party server but accessed through your Web browser
www.commoncraft.com/show has video but it only touches the surface
Don’t underestimate the power of the Dark Side , I mean, the Web http://youtube.com/watch?v=NLlGopyXT_g “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch

What is Social Networking?
A way of using web sites and linking with other people’s web sites and using the content and links from those web sites in a way that is analogous to how humans socialize.
That’s what this presentation is about… let’s explore it.

Which is it … ?
Friends, groups
Job leads
Reputation (online personal identity)
Meetings
What other uses can you think of?

Friends & Groups (Facebook)
www.facebook.com
Profile (contact info, interests, linkable things)
Applications

Job Leads (LinkedIn)
www.linkedin.com
Profile (contact info, professional info, …)
References (get leads!)

Reputation (Naymz)
www.naymze.com
Profile + References = Points
Points = Reputation (which is incentive)
Report (who is looking at you)
“ personal identity mgmt.”

Meetings (Meetup)
www.meetup.com
Meetings (reason for the group)
Group

Slides (SlideShare)
Profile
Groups
Inbox
Tags

But also many more…
www.Ecademy.com
www.Ryze.com
www.XING.com
www.biztoo.com
www.konnects.com
www.mymedwork.com
www.sermo.com
www.sharedinsights.com
www.ziggs.com
www.zoominfo.com
www.youngfeds.org)
See list of social networking websites on Wikipedia.
There is also a list of non-English' SNSs at
www.zephoria.org/thoughts/archives/2007/06/02/list_of_nonengl.html

Others Have Social Aspects
Name any popular web site and we can find social aspects – profile, tags, pinging, sharing …

Partial Misnomer
Just as a Guinea pig is not from Guinea and is not a pig … … Social Networking is not social in the traditional sense and is not networking Virtual , not people-social … Collaborative , not the connections alone … Maybe call it Virtual Collaboration

Profile Management
Personal identity management
Federated Identity Management
Aggregation of all your profiles
SNIX (XML tagging)
https://www.signon.com
Still in its infancy

Social Definition Issues
Direct interaction (chat, etc.) vs. just tagged links
Public vs. private distinctions blurring
Corporate vs. personal distinction
How social are they if closed to other sites
Security Assertion Markup Language (SAML) - XML standard for exchanging authentication and authorization

Usage Issues
“ Bill of Rights”
“ Code of Conduct”
http://www.readwriteweb.com/archives/digesting_the_social_web_bill_of_rights.php
http://blogging.wikia.com/wiki/Blogging:Blogger%27s_Code_of_Conduct
Inappropriate behavior and content
What other issues do you have?

News Sites
www.socialmediatoday.com
www.mashable.com
www.netsquared.org/
www.technewsworld.com/perl/section/ social-networking
www.masternewmedia.org/ social_networking.htm
www.digitalidworld.com
Now there are ones that piggy back on these by pulling the info from many into one place:
www.spock.com

Social (Web 2.0) or not?
You decide. Which of these is social ?
http://www.humanbraincloud.com
http://www.teachthepeople.com/app/ttp
http://www.wallop.com
https://www.cakefinancial.com
http://www.docstoc.com/betalogin.aspx
http://www.crowdspirit.com/
http://www.ponoko.com/
http://www.tripit.com/
http://eng.musicshake.com/
http://www.spiralfrog.com

Conclusions
Web is the platform; get used to it.
Social aspects of sites like Facebook, etc. will become more prominent in workflow.
Online identity is something you manage.
There are many to play with now; now is the time to learn.
If you want to learn, then connect with others!
You create the buzz.

Contact
Bill Albing [email_address] www.keycontent.org www.facebook.com www.naymz.com www.linkedin.com/in/billalbing www.slideshare.net/BillAlbing/
Entire article online at www.keycontent.org

Whats The Buzz

by Bill Albing on Sep 18, 2007

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Whats The Buzz — Presentation Transcript