Conglomerate presentation & cnn

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Conglomerate presentation & cnn

  1. 1. conglomerate<br />A conglomerate is a large company that consists of divisions of unrelated businesses.<br />
  2. 2. Media conglomerate<br />A media conglomerate describes companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.<br />
  3. 3. Media conglomerate<br />As of 2008, The Walt Disney Company is the world's largest media conglomerate with News Corporation, Viacom and Time Warner ranking second, third and fourth respectively<br />Sony is also a media conglomerate (its revenue is actually more than Disney's), but it involves in a diversity of other manufacture and businesses.<br />
  4. 4. Criticism of consolidating media groups<br />Newsworthy: harmful for their business<br />Biased: <br />Diversity: tremendous concentration of media ownership<br />Localism:<br /> In response, the companies and their supporters state that they maintain a strict separation between the business end and the production end of news departments.<br />
  5. 5. CNN Profile:<br />As the leader of news coverage, CNN's role in informing Americans about the events that most directly touch their lives is clear. In an unpredictable world, viewers depend on CNN for the complete perspective - the facts, the analysis, and the insight - of what's happening in their world.<br />
  6. 6. As the top brand among all TV news media brands, including broadcast TV, CNN is more than a TV network. It is a news icon - touching more people in more places through more distribution platforms than any other news organization. With its unmatched blend of breaking news coverage and appointment programming, only CNN provides the depth and diversity of news programming viewers are seeking.<br />
  7. 7. Value to Advertiser:<br />1. CNN is...<br />• The most trusted name in news.<br />• The No1 cable choice for reaching consumers.<br />• The most honored cable news network.<br />• The most powerful news environment for advertisers<br />2. CNN is the world’s farthest reaching news operation with 39 bureaus around the globe.<br />
  8. 8. Network Viewer Profile<br />Base: Cable Viewers 18+<br />CNN<br />• 58% of all CNN viewers are Adults 25-54 years of age<br />• 53% of all CNN viewers have annual household incomes of $60K+<br />• CNN viewers are 46% of Adults 18+ who have a bachelor’s degree or post graduate degree<br />
  9. 9. As the leader of news coverage, CNN's role in informing Americans about the events that most directly touch their lives is clear. In an unpredictable world, viewers depend on CNN for the complete perspective - the facts, the analysis, and the insight - of what's happening in their world.<br />As the top brand among all TV news media brands, including broadcast TV, CNN is more than a TV network. It is a news icon - touching more people in more places through more distribution platforms than any other news organization. With its unmatched blend of breaking news coverage and appointment programming, only CNN provides the depth and diversity of news programming viewers are seeking<br />
  10. 10. History of CNN<br />The Cable News Network was launched at 5:00 p.m. EST on Sunday June 1, 1980. After an introduction by Ted Turner, the husband and wife team of David Walker and Lois Hart anchored the first newscast.<br />Ted Turner along with 25 original members<br />Invest $20 Million<br />First channel to provide 24 hour news coverage<br />CNN primarily broadcasts from its headquarters<br />
  11. 11. CNN Center in Atlanta,<br />Time Warner Center in New York City<br />Studios in Washington, D.C. and Los Angeles<br />Ownership:<br />Time Warner, and the U.S. news network is a division of the Turner Broadcasting System.<br />The network has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world.<br />
  12. 12. A companion network, Headline News (originally called CNN2) was launched on January 1, 1982 and featured a continuous 24-hour cycle of 30-minute news broadcasts.<br />CNN HD was launched September 1, 2007<br />
  13. 13. Coverage<br />Space Shuttle Challenger disaster: On January 28, 1986, CNN was the only network to have live coverage of the launch of the Space Shuttle Challenger to the public. <br />The Space Shuttle Challenger exploded just 73 seconds after lift-off. <br />Seven astronauts, including schoolteacher were killed in the disaster.<br />
  14. 14. On January 31, 1986 a few days after the tragedy, CNN had live coverage of the Memorial Service for the Challenger Seven Crew members a few days later after the explosion.<br />Baby Jessica rescue: On October 14, 1987, an eighteen-month-old toddler named Jessicafell down a well in Midland, Texas.<br /> CNN was quickly on the spot, and the event helped make their name.<br />
  15. 15. coverage<br />In the United States, the "big three" network anchors led the network news coverage of the war: <br />ABC's, CBS, NBC<br />it was CNN which gained the most popularity for their coverage<br />When the telephones of all of the other Western TV correspondents went dead during the bombing, CNN was the only service able to provide live reporting. <br />
  16. 16. After the initial bombing, , the only American TV correspondent reporting from Iraq.<br />Most of the press information came from briefings organised by the military. Only selected journalists were allowed to visit the front lines or conduct interviews with soldiers. Those visits were always conducted in the presence of officers, and were subject to both prior approval by the military and censorship afterward. This was ostensibly to protect sensitive information from being revealed to Iraq. This policy was heavily influenced by the military's experience with the Vietnam War, in which public opposition within the United States grew throughout the course of the war<br />
  17. 17. Coverage of the Gulf War<br />The first Persian Gulf Warin 1991<br />CNN was the only news outlet with the ability to communicate from inside Iraq during the initial hours of the American bombing campaign, with live reports from the al-Rashid Hotel in Baghdad<br />
  18. 18. The CNN effect<br />Coverage of the first Gulf War and other crises of the early 1990s.<br />24-hour news coverage on the decision-making processes of the American government.<br />CNN has changed news. Before CNN, events were reported in two cycles, for morning and evening newspapers and newscasts. Now news knows no cycle.<br />When a plane has crashed, or shots are fired in school, we expect to see it immediately on all-news channels.<br />
  19. 19. The CNN effect<br />9/11 attacks: CNN was the first network to break the news of the September 11 attacks in 2001 at 8:49 a.m. ET .<br />Amongst the criticisms against CNN, as well as the other major US news channels, is the charge that CNN took a lenient approach to the Bush administration, particularly after the September 11, 2001 attacks in the United States.<br />
  20. 20. At the 2002 News world Asia conference held in Singapore, the executive vice-president and general manager of CNN International, was quoted as saying: "Anyone who claims the US media didn’t censor itself is kidding you. It wasn’t a matter of government pressure but a reluctance to criticize anything in a war that was obviously supported by the vast majority of the people. And this isn’t just a CNN issue — every journalist who was in any way involved in 9/11 is partly responsible." <br />
  21. 21. Iraq War<br />2003 invasion of Iraq. CNN's chief news executive wrote an op-ed in the New York Timesstating that he had lobbied the Iraqi government for 12 years in order to maintain a CNN presence in Iraq. <br />the Qatar based Al Jazeera news network has criticized CNN for portraying U.S. soldiers as heroes.<br />
  22. 22. Specialized channels<br />CNN.<br />CNN Airport Network<br />CNN Checkout Channel<br />CNN en Español<br />HLN<br />CNN International<br />CNN+ (a partner network in Spain, launched in 1999 with Sogecable) <br />
  23. 23. Specialized channels<br />CNN TÜRK A Turkish media outlet. <br />CNN-IBN An Indian news channel. <br />CNNj A Japanese news outlet. <br />CNN Chile A Chilean news channel launched on December 4, 2008. <br />n-tv German 24 hour news channel in German language. In 2009, on air graphic (DOG position and news ticker) is like CNN. Owned by RTL Group.<br />
  24. 24. Former channels<br />CNN Pipeline (24-hour multi-channel broadband online news service, replaced with CNN.com Live) <br />CNN Italia[2] (an Italian news website launched in partnership with the publishing company GruppoEditorialeL'Espresso, and after with the financial newspaper Il Sole 24 Ore, launched in November 15, 1999 [31][32] and closed in September 12, 2003.) <br />CNNfn (financial network, closed in December 2004) <br />CNN Sports Illustrated (also known as CNNSI), the network's all-sports channel, closed in 2002. <br />
  25. 25. CNN launched two specialty news channels for the American market which would later close : CNNSI shut down in 2002, and CNNfn shut down after nine years on the air in December 2004.<br />CNN bureau locations<br />
  26. 26. The CNN Center in Atlanta.<br />

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