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Bike path country – fueling up social responsibility

by on May 29, 2012

  • 244 views

Over the years, the world of business has transformed a great deal. One of the most notable changes is the various approaches being adopted for marketing purposes. Use of banners ads, billboards, ...

Over the years, the world of business has transformed a great deal. One of the most notable changes is the various approaches being adopted for marketing purposes. Use of banners ads, billboards, flyers, sign boarding and media adverts are some of the most known forms of marketing being used across the globe today. Corporate organizations are however seemingly changing this trend. Most of them are marketing their products and services through more social activities such as marathons and biking news. This is perceived as part of corporate social responsibility but to the businesses, this is one of the most ideal marketing platforms.



So how does biking help as a marketing tool? Probably this is a question you may want to raise this far. Bike path country mainly does sponsor signage in parks and bike paths. Signage makes it much easier for you to navigate through bike trails in the park without risking getting into the lion’s den. At least when you ride a bike in a properly signed park, you will be more flexible and conservative whenever need be.


The Bike path country mainly works in conjunction with municipalities. They aid them raise money to improve the delivery of social services to the people within. So how does this service help municipality’s raise money? Basically, Bike path country places mile markers on bike paths or trails. The event sponsorship money is split and part of it is channeled to the municipality.


So what kinds of signs are used by bike path country? This service has created some of the best signs in the business. The signs are non-obtrusive and attractive as well. They properly double up as marketing tool for the business as well. You can never miss to notice their uniqueness. Bike path carries out events sponsorship tasks across various parts of the globe. However, there is one challenge that seems to surface every time. Not all signs are suitable for all locations. In fact there are many places where the placement of these signs is not deemed feasible.


In areas where signage cannot be used to mark the bike paths, Bike path country will offer other variations of sponsorship opportunities such as benches and planters. The aim is just to ensure that the message finally gets home. Bike clubs and various biking events have made use of this form of signage and therefore understand its ideals.


The main reason why bike path country is gaining popularity across various regions around the globe is their unrelenting commitment to beautification and upkeep of biking paths and trails. They ensure that even the uncommon paths still remain usable for years to come. Corporate can also maximize on the signage elements to market their products within parks and other social places.


Bikepath Country was established as a way to engage outdoor and health enthusiasts with socially responsible advertising while helping municipalities raise money for their parks and recreation department. Our goal is to help preserve and

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Bike path country – fueling up social responsibility Bike path country – fueling up social responsibility Document Transcript