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Insights on Mobile App Users

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Know what your mobile app users are searching for. This presentation provides an insight into the behaviour and preferences of mobile app users. These insights are based on analysis of the survey done ...

Know what your mobile app users are searching for. This presentation provides an insight into the behaviour and preferences of mobile app users. These insights are based on analysis of the survey done by Bigvue in Nov 2013 on a base of 2000 mobile app users.

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Insights on Mobile App Users Insights on Mobile App Users Presentation Transcript

  • Know Your Mobile App Users Insights powered by Bigvue Consulting ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 1
  • Introduction Bigvue brings insights into the behavior and profile of the mobile app users. These insights have been build post analysing a survey conducted by Bigvue Consulting in Nov 2013 on the base of 2000 mobile app users The survey analyses the following important aspects : 1. The App search behavior of the users 2. The favorite App categories 3. The pre and post user experience with Apps 4. Willingness to pay for the Apps ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 2
  • About the survey Bigvue conducted a survey in Nov 2013 on a base of 2000 mobile app users The 2000 users participating in the survey were from the age group 17-50 yrs and residing in India The graphs and numbers below show the App’s exposure of the users participating in the survey No. of Apps Installed Avg no. of App categories installed 5 Operating System on Smart Devices 50.6% 57.6% 28.2% 16.5% 17.6% 4.7% less than 3 11.8% 10.6% 2.4% 3-7 7-11 > 11 apps Android ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL iOS Windows Blackberry Symbian 3
  • How are the App search triggered?  Maximum users search for the apps triggered by How are Apps Searched? word of mouth reviews Online Adverstisments 22.4% Reading news,stories and blogs  A large proportion of users also search Apps by browsing the App store periodically 25.9% Social media 8 Some more interesting insights – 28.2%  Some users said that they also search for Apps By browsing the app store periodically 62.4% Word of mouth 0% triggered by emails and T.V. advertisements 68.2% 20% 40% 60% 80%  Few users closely follow the developments on only interest based apps like – travel and music ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 4
  • What are the favorite App categories? Types of Apps used Sports Apps  Social Networking, Games, Travel and Map Apps are the top 3 favorite download categories for App 24.7% users Weather 47.1% Banking 48.2% News 56.5% Productivity 57.6% Entertainment 65.9% Travel Apps, maps, GPS 76.5% Games 76.5% Social Networking 0% 88.2% 20% 40% 60% 80% 100% ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 5
  • For which Apps are users most sensitive about performance? What Users Think About Performance  Apps on Maps and Banking are most critical to performance criteria as per mobile app users Travel and leisure 10.6% Shopping  72% of the users believe that Apps on Map are 12.9% Social media most critical to performance  50% users believe that Banking Apps should 40.0% definitely meet the performance expectations Gaming 45.9% Banking 49.4% Maps 0% 71.8% 20% 40% 60% 80% ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 6
  • How much are users willing to pay for Apps? Willingness to Pay  Around 43% of the users are willing to pay for an App More than INR 700 0.0% INR 300-700  This insight can be useful in understanding the 2.4% INR 150-300 profile of customers to determine who could be approached for a paid app 4.7% INR 70- 150 16.5% Less than INR 70 18.8% Strictly only use free apps 57.6% 0% 10% 20% 30% 40% 50% 60% 70% ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 7
  • What are the reasons for bad App rating ? Analysing Bad App Reviews  Slow responsiveness and too-many ads are the top two reasons for a bad App rating Complicated 23.5% Not performing upto expectations  As opposed to a common believe, users are 41.2% Heavy battery usage comparatively less critical to complicated Apps 51.8% Freezes The survey highlights the important fact that users are giving a lot of importance on the overall responsiveness and experience with 56.5% App Crashes 65.9% 8 Some more interesting insights – Too many ads 70.6%  Some users said that they also delete an App if there are Slow responsiveness 70.6% no enough fellow users like on a social networking App 0% 10% 20% 30% 40% 50% 60% 70% 80%  Some users also delete an App, if it is boring ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 8
  • How do users with a bad App experience respond? Actions Post a Bad App Experience  Almost 78% of the users delete the App immediately on a bad experience. This aspect Complain/post bad reviews about the app on Social media 4.7% reduces the chances of reactivation and retention  Around 20% of users would share their bad Tell my friends and colleagues how bad it is Delete the app if it freezes for longer than 30 seconds 17.6% experience on various forums and their network 8 Some more interesting insights – 20.0%  Some users mentioned that they contact the Delete the app immediately 57.6% 0% 10% 20% 30% 40% 50% 60% 70% company/person making the App and share their feedback/comments for further improvement ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 9
  • What are the next steps? Analysing the results from survey and user behavior can provide very useful insights for a better user management and App improvement strategy Aspect Next Steps/Insight generated • • Users acquisition (cross-sell, upsell and new acquisitions) • Helps in deciding the best channel of communication Identifying the targeted audience for online advertisement(helps in controlling Cost per click and Cost per impression) Identifying the interest based groups to select the app category the users are most likely to convert on Retention and activation Managing the user experience by analysing the post app experience Continuous App improvement Analysing user experience and identifying critical aspects for good user experience Upgrading to freemium/premium versions and revenue enhancements Identifying audience who are willing to pay for an app ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 10
  • How we can help you? Bigvue consulting is an innovative venture that helps Businesses by leveraging Analytics and Process Management. Our key solution areas : 1. Analytics and Business Intelligence 2. Data Visualisation and Strategic Insights 3. Survey Management and Data Collection 4. Analytical Marketing To build a value proposition for your company, as a starting point we can conduct a FREE sample survey with complete analysis and actionables For more information contact us at info@bigvue.in or +91-8860700205 ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 11
  • Bigvue Consulting- Partnering with Businesses Bigvue helps companies in leveraging Analytics and Process Management in meeting their business objectives and decision making process Contact: Surbhi Bansal /bigvueconsulting /@Bigvue surbhibansal@bigvue.in Phone : +91-8860700205 /company/bigvue-consulting /bigvue http://www.bigvue.in ALL RIGHTS RESERVED BY BIGVUE CONSULTING | PRIVATE AND CONFIDENTIAL 12