Analytical perspective for Banking

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Analytical Perspective for Banking and Financial Services

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Analytical perspective for Banking

  1. 1. Bigvue Consulting Private and Confidential Analytics in Banking and Financial Services
  2. 2. Leveraging Analytics in Banking Vertical 2 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Analyticsin Banking Improved Customer Acquisition Improved Profitability ImprovedROI Increased Cross-sell opportunities BetterRisk Management Enhanced Customer value Reduced Customer Attrition BetterCost Management Banking is among the top 5 industry verticalwhereAnalyticsand Data- driven methodologyis leveraged for an improved decision making, enhanced revenueopportunitiesand better cost control
  3. 3. BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved
  4. 4. Managing the activation of Depository Portfolio 4 BigvueConsulting A leading Bank wanted to activate DEMAT customers who did not activated across various time points Keyquestions: 1. How does activation rates changes over time ? 2. What is driving the high inactivation rates? 3. What specific actions will quickly improve the activation rates ? 4. What specific actions will support a long- term activation strategy ? 5. How much additional revenue will fallout of various segments so that actions can be prioritized? What we did : 1.Identified customer segments based on vintage and activation across various time blocks 2. Developed long-term and short-term focus areas 3. Prioritized the segments that have gone dormant in last 3 months as opposed to the other segments 4. Build a activation model to predict customers with maximum probability to activate 5. Build a feasibility study to decide the cut-off for marketing campaigns to contact customers based on the predictive model 6. Developed analytical solutions for other inactive segments Outcomes: 1. The re-activation rates were higher than the natural historic re-activation rates by 40% Copyright Bigvue Consulting 2013 | All Rights Reserved Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  5. 5. Cross-sell of Prepaid Card Category to Existing CASA Customers 5 BigvueConsulting A leading Bank wanted to identify potential for cross-selling prepaid cards to it’s existing CASA customers Keyquestions: 1. Who will buy a pre- paid card ? 2. Identify existing users with potential for enhanced usage What we did : 1. Developed a customer segmentation study to identify potential bases for acquisition and for enhanced usage 2. Build a cross-sell propensity model for prepaid card cross-sell 3. Developed an RFM segmentation for enhanced usage Outcomes: 1. Improved ROI and cost control 2. Highest Prepaid card cross-sell when compared over last 4 years Copyright Bigvue Consulting 2013 | All Rights Reserved Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  6. 6. BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved
  7. 7. Data Visualization and Strategic Insights – Some Examples 7 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Performance Dashboard Transactions by Branch Accounts by Branch Consumer Loans by Branch Share Deposits by Branch 12 month Trans Growth 12 month member Growth 12 month Cons. Loan Growth 12 month share deposits growth Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  8. 8. Data Visualization and Strategic Insights – Some Examples 8 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  9. 9. How We Share Results 9 BigvueConsulting Data Visualization What does data look like? BUSINESS INTELLIGENCE What’s happening now ? SEGMENTATION How is the behavior across segments ? PREDICTION What is likely to happen? Visualisation tools and reports Dashboards and Survey Reports Profilerand insightdeck Scorecard End results/tools BUSINESS VALUE COMPLEXITY Low High LowHigh CopyrightBigvueConsulting2013|AllRightsReserved
  10. 10. Business Objective Data Assessment Building Analytical Solution Validation and Documentation 1. Assessing the data requirement and availability 2. Preparing data for analytical model building 3. Integrating secondary and external data as per assessment 1. Analysing the objective 2. Requirement gathering for analytical objective 1. Trend analysis of parameters 2. Segmentation of the target population 3. Building predictive model and choosing the most accurate model 1. Validating the analytical solution for future robustness 2. Documenting the results and key definitions 10Copyright Bigvue Consulting 2013 | All Rights Reserved 1.Implementing the solution on various channels as per requirement 2.Tracking the implementation to analyse the conversion BigvueConsulting Implementation and Tracking Our Methodology
  11. 11. BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved
  12. 12. Analytics in Banking vertical – need based scoping 12 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Marketing Analytics Campaign Analytics Product Analytics Customer Value Management Managing Risk and Innovation Improving the Operational Aspects Operational AnalyticsProduct Development HR Analytics Fraud and Risk Analytics
  13. 13. Analytics across Banking Value Chain 13 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Business Objectives/Challenges Analytical Solution 1.1 Customer Relationship management 1.2 Lifecycle management (acquisition, retention ,value build-up, need identification) 1.Predictive Analytics and Statistical Modeling 2.1 Customer Profiling 2.2 Behavioral analysis and customised Product offerings 2.Segmentation and Clustering 3.1 Capacity Planning 3.2 Business/operational forecast 3.Forecasting and Planning 4.1 Business opportunities /new segments 4.2 Understanding Customer Sentiment 4.3 Risk identification 4 Strategic Insights and Customer Surveys 5.1 Market growth strategy 5.2 New product launch 5.Product Development and Management 6.1 Trend analysis and actionable reports 6.Data Visualisation
  14. 14. Applying Analytics across Banking Portfolios 14 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Liabilities Assets Cards Direct Banking Channels Other Products Products CASA, Term Deposits, Investment Products Loans Credit Card , Debit Card, Prepaid Cards Net Banking, Mobile Banking, Phone Banking and ATM Insurance, Bullion, Bill pay, Fund transfer and other services Scopeof analytics 1.Cross –sell/up-sell 2.Identification of next best product need 3.Activation and usage of product 4.Value build-up 5.Retention 1.Assets cross- sell to existing customers 2.Cross-sell strategy in open market 1.Cross-sell/Up- sell 2.Opportunity scoping for corporate clients 3.Designing spends based Credit Card offers 1.Registration, activation and enahnced usage of service 1.Cross-sell 2.Registration and enhanced usage of service
  15. 15. About Bigvue Our service model provides an integrated and end-to-end solution strategy Bigvue leverages Analytics and Technology to help companies take business decisions • We build Strategy and Process Management solutions for various segments - BFS, Retail, Travel, Media, Non-profit and Government Services • We have client base across various geographies including India, USA, UK, UAE, Singapore, Hongkongand Australia • We have a strong expertise in various Analytics and Business Intelligence Technologies, both proprietaryand open source 15 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Business Strategy • Analytics • Business Intelligence • Customer Surveys and Insights Process Management • Analytical Campaigns • Data Integration • Analytical Marketing Services we offer:
  16. 16. Bigvue helps companies achieve its goals through a more robust, systematic and scientific decision making technique using Analytics and Process Management Contact: Surbhi Bansal surbhibansal@bigvue.in Phone : +91-8860700205 Our website : www.bigvue.in /bigvueconsulting /@Bigvue /company/bigvue-consulting /bigvue 16Copyright Bigvue Consulting 2013 | All Rights Reserved BigvueConsulting Thank You

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