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Mediakit univision

  1. 1. Univision Radio Miami Media Kit Winter 2011 Miami/Ft. Lauderdale Confidential and Proprietary
  2. 2. Univision Radio is part of the Premier Spanish Language Media Company in The US Univision Network Univision Television Group the most-watched Spanish-language owns and operates 63 television stations in broadcast television network in the major U.S. Hispanic Markets and Puerto U.S. reaching 95% of U.S. Hispanic Rico. Households.TeleFutura Network Univision Radioa general-interest Spanish-language the leading Spanish-language radio groupbroadcast television network which owns and/or operates 70 radio stationsreaching 85% of U.S. Hispanic in 17 of the top 25 U.S. Hispanic marketsHouseholds. Puerto Rico. Univision Movil the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision OnlineGalavision Univision Studios the premier Spanish-language Internetthe countrys leading Spanish-language produces and co-produces telenovelas, reality destination in the U.S.- network. shows, dramatic series and other programming formats for all of the company’s platforms. Confidential and Proprietary
  3. 3. Univision Radio Nationwide 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico New York ChicagoSan Francisco Las Vegas Albuquerque Fresno Los Angeles Dallas Phoenix San Diego Austin El Paso San Antonio Houston Miami McAllen/Brownsville Puerto Rico Confidential and Proprietary
  4. 4. Univision Radio MiamiMarket Leading Radio Station for over 10 years A New Radio Station to the Miami market, Mix 9-8Internationally recognized talent in key day parts plays a mix of Spanish and English Language hits.Spanish Adult Contemporary format the station has skyrocketed in popularity since it’sTargets upscale Miami Hispanics 25-54 launch on June 24th, 2010 and targets Hispanic Adults 18-49 Reflects The International Melting Pot of Today’sHeritage Miami Radio Station Miami. News/Talk/Lifestyle format targets Miami’sNews/Talk/Sports format International Business Community.Home of The Florida Marlins in Spanish Home of the Miami Heat and Miami Dolphins inTargets Miami’s Political “Movers and Shakers” Spanish Confidential and Proprietary
  5. 5. Miami Market Facts Confidential and Proprietary
  6. 6. Miami Market FactsRadio Market Rank Consumer Spending Major Market Events/FestivalsHispanic Market 3 Total $102.5 Bil. Three Kings Day Parade JanuaryTotal Market 12 Hispanic $41.1 Bil. South Beach Food and Wine Festival February Source: Global Insight – 2009 Hispanic Market MonitorSource: Arbitron Spring 2010 Blue Book MSA Population Estimates P12+ Calle Ocho Festival March Hispanic Consumer Spending Florida Marlins Season Opener AprilPopulation of the Miami Metro (Persons 12+) Familia y Hogar Expo MayTotal 3,580,000 Food at Home $4.2Bil Premios Juventud JulyHispanic 1,715,700 Food Away from Home $2.4 Bil Alcoholic Beverages $710 M. Miami Dolphins First Game SeptemberHispanic % 48%Source: Arbitron Spring 2010 Blue Book MSA Population Estimates P12+ Clothing/Apparel $1.7 Bil Latin Grammy Street Parties October Footwear $440 M. Miami Heat First Game OctoberHispanic Population by County Vehicle Purchases $1.54 Bil Junta Hispana NovemberMiami Dade 61% 1,539,409 Personal Care $660 M. Los Reyecitos DecemberBroward 21% 461,908 Source: Global Insight – 2009 Hispanic Market MonitorSource: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ PopMedian AgeTotal 42 Language Preference What Makes Miami Different?Hispanic 43 Only Spanish 35.5% Cuban & S. American vs. Mexican Ethnic BackgroundSource: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop Mostly Spanish 40.5% •Baseball more than SoccerMarket Population Growth Spanish/English Equally 2.5% •Tropical more than Tejano musicHispanic + 22% Mostly English 15.6% Political rather than Economic ImmigrationNon-Hispanic -3% Only English 6.0% •Came to the US with economic stabilitySource: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop Source: Miami Scarborough Release 1 2010 (Feb 09-Jan 10) HA18+ seeking political freedom from countriesHispanic Ancestry like Cuba and VenezuelaCuban 37.1% Older MarketPuerto Rican 10.1% •Average age of US Hispanic is 28, Miami is 43Colombian 9.0% Undoubtedly HispanicMexican 8.7% •Hispanics are the majorityNicaraguan 6.0% High Income, Education and levels of Home OwnershipDominican 5.0% Higher levels of Business OwnershipPeruvian 3.6%Venezuelan 3.4%Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop Confidential and Proprietary
  7. 7. Miami’s Affluent Hispanic Market Household Income Financially Stable % Hispanics HH Income over 75K % Hispanics with checking accounts Miami/Ft. Lauderdale 35% Miami/Ft. Lauderdale 79% Top 10 Hispanic Markets 28% Top 10 Hispanic Markets 59% Own Their Home Education % Hispanics that Own their Home % Hispanics with some college or more Miami/Ft. Lauderdale 54% Miami/Ft. Lauderdale 50% Top 10 Hispanic Markets 45% Top 10 Hispanic Markets 21%Source: Ad 25-54 Scarborough Aggregate of Top 10 Hispanic Markets includes: Chicago, Dallas, Houston, LA, New York, Phoenix, San Fran, Phoenix, San Antonio Confidential and Proprietary
  8. 8. 100% Of South Florida’s Population Growth will come from Hispanics from 2000-2015 Non-Hispanic Population will decrease by 8% from 2000-2015 2500000 36% 8% 2000 2000000 2015 Non 2015 Hispanic Hispanic Non Population 1500000 Population Hispanic 2000 Population Hispanic 1000000 Population 500000 0 Hispanic Pop Non Hispanic PopSource: Geoscape AMD 2010 Series Census 2000, 2010 Estimates, 2015 Projections Confidential and Proprietary
  9. 9. Language and Media Usage in Miami Confidential and Proprietary
  10. 10. Miami Hispanics are Spanish Dominant English 24% Dominant Spanish Dominant 76% 0 10 20 30 40 50 60 70 80 90 100 According to the Census 2000 updated in 2006, 58.5 percent of Miami Dade County’s 2.4 million residents speak Spanish — and half of those say they dont speak English well. English-only speakers make up only 27.2 percent of the countys residents (Source: ASSOCIATED PRESS May 29, 2008 at 6:05 a.m.)Source: Scarborough / Miami/ Release 1 2010 Feb 09-Jan 10 Hispanic Adults 18+ Confidential and Proprietary
  11. 11. Miami Hispanics are Much Heavier Users of Radio 50% 45% Radio 40% 35% 30% TV Newspaper Newspaper 25% Radio 20% TV 15% 10% 5% 0% Media Quintiles Percent of Adults 18+ in the top 2 quintiles per mediumSource: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Hispanic Adults 18+ Confidential and Proprietary
  12. 12. Hispanics who listen to Spanish Radio are twice as likely to listen to the entire commercial than non-Hispanics who listen to English radio. When Listening to Radio and a Commercial comes on, I usually listenrto the entire commercial 52% 26% LISTEN TO ENTIRE COMMERCIAL NON-HISPANIC: LISTEN TO ENGLISH RADIO HISPANIC: LISTEN TO SPANISH RADIO Source: 2010 Simmons Hispanic Media Engagement Study 12Copyright © Univision Communications Inc. All rights reserved. Confidential and Proprietary
  13. 13. Spanish Radio Has A Stronger Impact on Purchasing Decisions Than English Language Radio Hispanics who listen to Spanish radio are more than five times more likely to make purchasing decisions based on radio ads than non-Hispanic listeners of English radio, and nearly three times as likely compared to Hispanic listeners of English radio. Make Purchasing Decision Based on Radio Ads 5 x More Likely Hispanics that listen to Hispanics Spanish that listen to Non Language English Hispanics English Radio Language Language Radio Radio Source: 2010 Simmons Hispanic Media Engagement Study 13Copyright © Univision Communications Inc. All rights reserved. Confidential and Proprietary
  14. 14. Confidential and Proprietary
  15. 15. WAMR-FM STATION PROFILE & COVERAGE MAP WAMR-FM / AMOR 107.5 has been South Florida’s Market Leader in Spanish Language Adult Contemporary Radio station since its launch over 10 years ago. AMOR 107.5’s carefully programmed Spanish contemporary music and charismatic hosts continue to capture the hearts of South Florida listeners year after year. The station ranks #1 in the Hispanic Adults 25-54 demographic in all prime day parts.* Station Format: Spanish / Adult Contemporary Station ID: WAMR-FM 107.5 Signal Coverage: Dade, Broward, and Palm Beach Power: 100,000 Watts Years On Air: Eighteen (18) Language: Spanish Hours per Day: 24 Hours*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010 Confidential and Proprietary
  16. 16. WAMR-FM PROGRAM SCHEDULEShow Title Host Time Period“Pre-Desayuno Musical” Julio Cesar Machado 5a-6a“Desayuno Musical” Javier Romero, Osvaldo Vega y Paula Arcila 6a-10a“Betty Musciales” Betty Pino 10a-3p“Tardes Calientes” Jose Antonio Alvarez y Roxana Garcia 3p-7p“Music Programming” 7p-8p“Intimo” Alberto Sardinas (Monday-Thursday) 8p-12m Music Programming Fri Nights from 8p-12mSaturday SundayVanessa Delgado 6a-10a Efrain Garcia 6a-8aRodrigo Duran 10a-3p “Amor Celestial” con Hector Serpas 8a-10aSarimar Hernandez 3p-7p Rodrigo Duran 10a-2p“Hit Parade de America” con 7p-9p Francisco Javier 2p-7pJavier Romero “Hit Parade de America” con 7p-9p Silvana Troccoli 9p-12m Javier Romero “Intimo” con Alberto Sardinas 9p-12m Confidential and Proprietary
  17. 17. Endorsement Spanish Adult ContemporaryOpportunitiesDaypart Personality Javier is one of the most recognized members of the Univision family. He hasMon-Fri Javier Romero been one of the top on air personalities in Miami radio for over 20 years and he is6am-10am international ally known as the co-presenter of the popular television show Sábado Gigante. Javier is a true professional, clean cut, and trustworthy. Osvaldo has also been an on air personalityDaypart Personality in Miami for over 20 years. He and Javier have been working together for over 10Mon-Fri Osvaldo Vega years as a morning show team. Osvaldo is the “jokester” of the duo. He is witty and6am-10am sharp, and is a perfect balance to Javier. Paula is the “voice of reason” as the morning show ‘s female influence. She is ColumbianDaypart Personality and brings an international point of view to the show as well. During the morning show,Mon-Fri Paula Arcila Paula focuses on entertainment and traffic.6am-10am She can also be seen on television as a contributor to Escándalo TV on Telefutura. Confidential and Proprietary
  18. 18. Endorsement Spanish Adult ContemporaryOpportunitiesDaypart Personality Betty Pino is known as Miami’s “hit maker” because she has a reputation of launchingMon-Fri Betty Pino the careers of many of Latin musics’s10am-3p brightest stars. She is also known as the most recognized female voice in Miami radio throughout Latin America and Spain. Betty’s show is music intensive with a twist of gossip and entertainment news.Daypart Personality Jose and Roxana’s afternoon show is called “Tardes Calientes” which literally means,Mon-Fri Jose Antonio “Hot Afternoon”. Their unique chemistry3p-7p Alvarez and makes their music intensive show energetic, Roxana Garcia vibrant and really entertaining. The show has been Miami’s favorite, regardless of language , for years. They are available for endorsements together or separately.Daypart Personality Alberto Sardiñas is host of “Intimo”, a show that explores the positive side of everyday life with a motivational twist.Mon-Fri Alberto Sardinas Alberto is a veteran of Miami radio, having8p-12n worked in the market since 2001. He frequently appears on Univision Network’s “Tu Desayuno Alegre” and is also the radio and television voice of several of the most recognized advertisers of the Hispanic media in the United States. Confidential and Proprietary
  19. 19. Listener Profile Winter 2010 Finances:Powerhouse Radio Station - Market Leader for over 10 years 80% Have checking account#1 All Dayparts HA 25-54 64% Have/use a debit cardCume Audience (P12+): 627,700 60% Have savings account 37% Have investments----------------------------------------------------------------------- 29% Have a home mortgageGender Split: 43% Male / 57% FemaleAverage Age: 46 ( Market Average Age is 45)----------------------------------------------------------------------- High Tech: 55% Currently use DSL for their internet connection 47% Use their cell phone to take picturesMarital Status: 65% are Married / 24% are Single 44% Currently use Text Messaging 11% are Divorced 27% Have purchased airline tickets online in the last year 18% Have made travel arrangements online in the last yearLanguage 87% Spanish DominantPreference: 54% Spanish Only Food: 58% spend $125 or more on groceries per weekHome Owners: 56% Own Items HH plans to buy (this year): 36% Rent 21% Furniture 18% MattressMarket Value 13% High Definition Televisionof Owned Home: 47% $125,000+ Lifestyles: 80% Have visited any sit down restaurant in the last monthEducation: 86% Are high school graduates or more 68% Purchased an item at a department store in the last year 49% Have some college or more 39% Have been to Disney World in the last year 29% Have attended a professional sporting event in the last yearEmployment: 59% Full-time Travel:Media Habits : 30% Have South or Central America in the last year 65% Are Above Average Radio listeners 19% Have visited Mexico in the last year 33% Are Above Average TV Watchers 19% Have visited the Bahamas in the last year 32% Are Above Average Newspaper reader 88% Did not read The Miami Herald yesterday Demographics: 86% Did not the read The Miami Herald last Sunday 80% Have lived in South Florida for 10 or more years 84% Did not read “El Nuevo Herald” yesterday 43% White Collar 42% Have a dog 24% Have 2 or more children in the house*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010 Qualitative: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Confidential and Proprietary
  20. 20. The WAMR Audience Spends Money! Every Product And Service! How much does each listener/household spend on average each year? $7,332 $27,000 Grocery (HH annually) Plan to pay for New (next year) Expenditures Vehicle $2,062 Furniture (HH annually) $1,440 $984 Women’s (annually) Cellular Phone (annually) Clothing and Expenditures ShoesSource: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Confidential and Proprietary
  21. 21. WAMR is #1 Household Income of $75,000+ Hispanic Adults 25-54 WAMR is the top Spanish station for reaching 1 Hispanic Adults 25-54 with 2 a Household Income of $75,000+ 3 WCMQ-FM 4 WMGE-FM 6 WXDJ-FM 7 WRMA-FMSource: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Aug 09-Jan 10 HA 25-54 Mon- Fri 6a-12m. *Ranked by Avg. Persons Confidential and Proprietary
  22. 22. 22Copyright © Univision Communications Inc. All rights reserved. Confidential and Proprietary
  23. 23. WRTO Mix 9-8 Miami’s Mix Confidential and Proprietary
  24. 24. WRTO-FM STATION PROFILE & COVERAGE MAP WRTO-FM/ MIX 98.3 reflects Miami’s diversity by playing a wide range of Spanish and English hits. Mix 9-8 targets the upwardly mobile, technologically savvy 18-49 year old that actively participates in Miami’s unique and exciting lifestyle. The station has skyrocketed in popularity since it’s debut, ranking #1 with Hispanics 18-49 in morning drive. * Station Format: Spanish CHR Station ID: WRTO-FM 98.3 Signal Coverage: Dade, Broward, PB and Monroe Power: 100,000 Watts Language: Spanish Hours per Day: 24 Hours*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010 Confidential and Proprietary
  25. 25. Listener Profile Winter 2010Miami’s Mix of Spanish and English Hits DAILY Retail Spending Power#1 in AM drive HA18-49 For WRTO-FMCume Audience (P12+): 719,700-----------------------------------------------------------------------Gender Split: 49% Male / 51% FemaleAverage Age: 40 ( Market Average Age is 45) Category Daily----------------------------------------------------------------------- Spending PowerReach: WRTO Reaches 45% of all Hispanic Adults 18-54 New Car Dealers $4,267,000 each week.Employment: 62% Work Full-time Lawyers $2,046,000 Pet Supplies $37,000Language: 85% Spanish Dominant 40% Spanish Only Department Stores $1,284,000Rank: #1 HA 18-49 AM Drive Gas Stations $1,642,000 #1 HA 18-49 Evenings #1 HA 18-49 Weekends Restaurants 1,459,000 #1 HW 18-49 Am Drive #1 HW 18-49 Evenings #1 HW 18-49 Weekends Supermarkets $3,389,000 #1 HM 18-49 PM Drive Clothing Stores $1,826,000 #1 HM 18-34 PM Drive #1 HM 18-34 in Prime M-F6a-7p Bars/Nightclubs $165,000*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010 Qualitative data/Scarborough data for this station not available until April 2011 Confidential and Proprietary
  26. 26. WRTO - Mix 9-8 Talent Line Up Enrique Santos Mon-Fri 6a-10a Giselle Andres Mon-Fri 10a-2pDanny RiveraMon-Fri 2p-6p Tony Banana Mon-Fri 6p-10p Lazaro Lorenzo Mon-Fri 10p-2a Confidential and Proprietary
  27. 27. 27Copyright © Univision Communications Inc. All rights reserved. Confidential and Proprietary
  28. 28. 28Copyright © Univision Communications Inc. All rights reserved. Confidential and Proprietary
  29. 29. Endorsement Spanish and English HitsOpportunitiesDaypart Personality A high profile and outlandish radio personality, Mr. Santos has repeatedly broken audienceMon-Fri Enrique Santos records and maintained his position as one of the6a-10am most popular Hispanic hosts in America. Mr. Santos’ accomplishments have been featured in Newsweek, Ocean Drive, The New York Times, The Miami Herald, Radio & Records and Billboard Magazine. Enrique gained international notoriety for his successful prank calls to President Hugo Chavez of Venezuela, Argentina’s President Nestor Kirchner and Cuban Dictator Fidel Castro. He is “in touch” with the latest news and world events and can always be counted on for a great parody of local or current events.Daypart Personality Giselle is a veteran of Miami radio. She started out at Metro traffic and then served as a bilingualMon-Fri Giselle Andres airborne traffic reporter for six radio stations in10am-2pm South Florida. In the evenings, she also worked as an on-air host for one of the top rated hip hop stations in Miami. Andres transitioned to Spanish-language radio in 1995 and became an on-camera host for a popular Hispanic television show named “Caliente” on the Univision Network. A former model and graduate of Bauder College, Giselle is upbeat, fun and a true radio professional. Confidential and Proprietary
  30. 30. Endorsement Spanish and English HitsOpportunitiesDaypart Personality Danny Rivera’s extensive career includes 15 years of experience working in the Miami market atMon-Fri 2p-6p Danny Rivera various stations: Y100, Mega, Zeta, The Coast, and 93 Rock. He began his career with his own business in downtown, Miami. Rivera, who completely bilingual in Spanish and English, has provided voiceovers for several companies including Subway, The Florida Marlins, McDonalds and Ford. He is amiable, outgoing and a true veteran of the Miami radio scene. Daypart Personality Banana started his radio career in 1996 working Mon-Fri 6p-10pm Tony Banana on air and hosting various TV dance shows in Puerto Rico. In 1999 he became the #1 afternoon drive DJ in Puerto Rico. Due to his explosive success, his show was moved to mornings where he has worked for the past 12 years. Banana has been one of the island’s most known radio personalities and spokesperson for important brands like Acuvue and T-Mobile. Banana is highly visible in the world of social networking, he is client focused and a pleasure to work with. Confidential and Proprietary
  31. 31. Endorsement Spanish and English HitsOpportunitiesDaypart Personality Lázaro started his career in radio when he was 13 years old, in a local radio station here in Miami.Mon-Fri 10pm-2am Lazaro Lorenzo In 1987, at age 15, he became the youngest radio DJ in the world. He has been a member of the Univision Radio family for over 15 years, having worked for WRTO in various dayparts and is now very happy to be a part of the new WRTO, Mix 9-8. He’s worked in numerous television shows as well, including MTV’s Dance Party USA and has been a guest on “El Show de Cristina”. “Laz”, as he is known, is young charismatic and Well regarded by clients for working hard and getting the job done. Confidential and Proprietary
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  33. 33. WQBA-AM STATION PROFILE & COVERAGE MAPWQBA is a “Lifestyle” talk, entertainment, news and sports station focusing on Miami’s unique marketcomposition. WQBA’s fore-ground format targets the market’s “melting-pot” of Adult 25-54 year oldsinterested in relevant topics and issues that affect our daily lives. All day-parts feature listenerparticipation on community, social, news and sports topics. Our personalities are all vibrant, livelyand in touch with the target audience. WQBA is also the official “Spanish” voice of The Miami Heatand The Miami Dolphins. Station Format: Lifestyle-talk, Entertainment and Sports Station ID: 1140 AM Signal Coverage: Dade, Broward, Monroe, and Palm Beach Power: 50,000 Watts/daytime and 10,000 Watts/night Years On Air: Forty two (42) Language: Spanish Hours per Day: 24 Hours Confidential and Proprietary
  34. 34. WQBA-AM STATION PROGRAM SCHEDULE Monday-FridayShow Title Host Time Period“Al Amanacer” Channel 23 Simulcast News 5a-6a“Noticias 1140” Jose Alfonso Almora y 6a-7a Armando Fernandez-Lima“Ahora con Oscar Haza” Oscar Haza 7a-9a“Pedaleando Con Bernie” Bernadette Pardo 9a-10:30a“Todo Para La Vida” Dra Maribel 11a-11:30a“Tu Dinero con Julie Stav” Julie Stav 12p-1p“Dra. Isabel” Dra. Isabel Bassols 1p-3p“Vita Source” Jose Fernandez 3p-4p“Prohibido Callarse” Roberto Rodriguez Tejera 4p-6p“El Atico De Pepe” Jose “Pepe” Forte 6p-7pMiami Heat Jose Pañeda y Joe Pujala 7p-10p“Locura Deportiva” (airs when there is no Heat Game) El Vikingo/E. Martel 7p-8p“Al Ritmo de Miami” (airs when there is no Heat Game) Humberto Cortina y 8p-9p Armando Fernandez Lima“Simplemente Alina” (airs when there is no Heat Game) Alina Fernandez Revuelta 9p-10p“El Comillio” (airs when there is no Heat Game) L Fernanda y C. Calderon 10p-11p“Noticias 23” Mario Andres y Alina Mayo 11:00p-11:30p“Hacia La Medianoche” L. Guillermes y J.L Garcia 11:30p-12m“Best of WQBA” Various 12m-5a PROHIBIDO CALLARSE Confidential and Proprietary
  35. 35. WQBA-AM STATION PROGRAM SCHEDULE Saturday SundayShow Title Host Time Show Title Host Time Period PeriodCommunity Programs 6a-9A Community Programs 5a-9A“Garage de AutoZone” Joe Motor y Rafael 9a-10a “Handyman en Su Casa” Ino Gomez y M. Reyes 9a-9:30a Hernandez Brito y Max “Que Sabor” Maggie Jimenez 9:30a-10a“Cuentas Claras” Fernando Almanazer 10a-11a “El Mundo De Las Plantas” Bertila Ramos 11a-12n“El Consultario de La Dra.” Dra. Aliza Lifshitz 11a-12n “Automania” Jose Forte 12n-1:30p“Yo Cuenta” F. Pizarro, M. Delta y 12n-1p “Agenda Cuba” Tomas Rodriguez 1:30p-3p H. Aguirre “Hit Parade De America” Javier Romero 3p-5p“Clickeando” S. Papatolios y M. Cassola 12p-1p “Locura Deportiva” Rafael Hernandez Brito 5p-7p“Auto Club” 2p-3p“El Arte de Triunfo” Ana Maria Haar 3p-4p “Mama Lila y Su Tesoro Magico” Mama Lila 7p-7:30p“Aprendiendo A Vivir Mejor” Alberto Benavides 4p-5p “Mitos y Leyendas” G. De Bernardo 7:30p-8p “Roberto Analiza”” R.R Tejera 8p-9p“Todo Deportes” Broderick Zerpa 5p-7p “A Solas Contigo” L. Guillermes y J.L Garcia 9p-10pMiami Heat Jose Paneda y Joe Pujala 7p-10p“Solo Para Mayores” Aleida Leal 11p-12m “Linea Al Alma” Richard Gonzales” 10p-12m“Al Calor de La Noche” Professor R. Morales 12m-6a “Pegaditos” Carlos Del Castillo 12m-5a Confidential and Proprietary
  36. 36. EndorsementOpportunities Spanish News/Talk Commented Morning News done byDaypart Personality Oscar Haza. Born in the DominicanMon-Fri Republic, Oscar is the most “well- Oscar Haza rounded” Hispanic journalist with years7a-9a of experience as a war correspondent in Europe, Latin America and the Middle East as well as TV Anchor and Radio Talk Show Host. Oscar garners incredible ratings in morning drive A daily magazine show with renownDaypart Personality journalist and political expert Bernadette Pardo that delvesMon-Fri Bernadette Pardo into news with listeners and lets them “sound-off”. Bernadette also explores9a—10:30a health, lifestyle and education of particular in interest to female listeners. She is a well known TV and Radio personality in this community for over 25 years and still rides her bike to work every day.Daypart Personality Respected and well known journalist Roberto Rodriguez Tejera kicks-off the afternoons analyzing news and issuesMon-Fri Roberto Rodriguez Tejera that affect South Florida. The program4p-6p offers listeners different points of view and the opportunity to speak their mind on the topics. Confidential and Proprietary
  37. 37. EndorsementOpportunities Spanish News/Talk Julie Stav is recognized as the leading consumer and financial expert for the Hispanic community. Her show de-mystifiesDaypart Personality financial planning and helps Hispanics of all ages and backgrounds live “The AmericanMon-Fri Julie Stav Dream” with her advise on personal finance,12n -1p “Tu Dinero” mortgages, home purchases and small business matters. Julie provides wide-ranging, consumer, personal finance and investing educational content in her signature down-to- earth and easy to understand style.Daypart Personality Dra. Isabel offers her expert opinion on subjects that the Hispanic community cares about. With her finger always on the pulse ofMon-Fri Dra. Isabel the LA audience, Dra. Isabel has an innate1pm-3pm talent for listening and providing helpful insight on family matters, marital relations and other personal issues. Her endorsements are some of the most effective on the radio today, offering a persuasive call to action that brings results for a variety of advertising products. Confidential and Proprietary
  38. 38. Endorsement Opportunities Spanish News/Talk Daypart Personality WQBA is the official home of the Miami Dolphins in Spanish. Join us in our Sundays TBD inaugural year…be s sponsor of the Miami Dolphins!!! Daypart Personality Jose Paneda and Joe Pujola are the official Mon-Fri Jose Paneda “Spanish Voice” of the Miami Heat. Their 7p-10p Joe Pujola colorful play by play commentary of the Miami Heat basketball team is legendary in the Miami MarketFor more in depth information on WAQI and WQBA’s hourly programming, show descriptions and talent information, please see the AM programming description available in the share drive. Confidential and Proprietary
  39. 39. Listener Winter 2010 Profile Finances: 83% Have a checking account News/Talk/Sports Lifestyle AM talk station 82% Have used a credit card in the last 3 months Reflects the Miami Melting pot of cultures 59% Have a savings account 58% Have used a Visa Gold/Platinum or American Express Platinum Cume / Persons A18+: 238,880 card in the last 3 months ----------------------------------------------------------------------- 37% Have any investment (stocks, bonds, mutual funds) Gender Split: 53% Male / 47% Female 27% Have a home mortgage ----------------------------------------------------------------------- SCARBOROUGH - Miami-Ft. Lauderdale-Hollywood Metro High Tech: 45% Purchased hardware/software at a computer store last year 34% Use their cell phones to take pictures Marital Status: 65.7% are Married Travel: Language 81% Spanish-dominant 36% Have visited Central or South America in the last year Preference: 25% Visited the Dominican Republic in the last year 18% Have visited the Bahamas in the last year Home Owners 66% Own their own home 30% Are renters Food: 70% Spend $150 or more on groceries each week Market Value Items HH plans to buy (this year) 17% Furniture of Owned Home: 50% is $150,000+ 17% High Definition TV 16% Major Appliance Education: 82% Are high school grads or more 42% Have some college or more Lifestyles: 69% Visited a bookstore in the last year Employment: 56% Full-time 63% Are registered to vote 55% Purchased an item in a department store in the last month 54% Are covered by life insurance Media Habits: 80% Are above average Radio listeners 50% Used a dentist last year 15% Are above average TV viewers 40% Visited Disney in the last year 22% Are above average Newspaper readers 36% Participated in swimming in the last year 89% Did not read the Miami Herald yesterday 30% Spend $50-$74 on their cellular phone bill each month 86% Did not read the Miami Herald last Sunday 84% Did not read El Nuevo Herald yesterday Demographics: 90% Live in Miami Dade County 90% Have lived in South Florida for more than 10 years 44% Own a DogSource: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Confidential and Proprietary
  40. 40. The WQBA Audience is Upscale! 127 Index Occupation Is Management 211 Index Took 10-14 Airline trips from Miami International 185 Index Airport in the last year Installed a Pool, hot tub or spa In the last year 130 Index Education is Post Graduate work 120 Index 148 Index Own/Lease Attended symphony a Mercedes concert or opera in the last yearSource: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Ad 25-54 Confidential and Proprietary
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  42. 42. The Miami Heat on WQBA is the Place to Be! Opening Miami Heat Game vs. Boston Celtics October 26, 2010 WQBA Hisp Adult 25-54 game rating 1.7 WSUA Hisp Adult 25-54 Morning Drive Rating 1.2 WMIB Hisp Adult 25-54 Morning Drive Rating .7 WCMQ Hisp Adult 25-54 Morning Drive Rating .4Source: Oct 2010 PPM Miami-Ft Lauderdale Hisp Ad 25-54 Oct 26 2010 on WQBA AM vs Avg Daily Rating Mon-Fri 6a-10a for WSUA, WMIB, WCMQ Confidential and Proprietary
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  44. 44. Confidential and Proprietary
  45. 45. WAQI-AM STATION PROFILE & COVERAGE MAPWAQI 710 AM reaches South Florida’s Hispanic adult listeners as far south as Key West and asfar north as Daytona Beach, with east/west coverage from Miami to Naples. Our upscaleprogramming appeals to affluent Hispanics. Top-rated news commentators promote a close andloyal relationship with Miami’s Hispanic community.WAQI is the pulse of the Hispanic community from sign on to sign off. The station is full ofcredible and well-respected personalities. Exclusive programs to WAQI include news,commentaries, Armando Perez Roura, Martha Flores and “La Tremenda Corte”.Station Format: News-TalkStation ID: WAQI-AM 710Signal Coverage: Dade, Broward, Monroe, and Palm BeachPower: 50,000 WattsYears On Air: Twenty (20)Language: SpanishHours per Day: 24 Hours Confidential and Proprietary
  46. 46. WAQI-AM STATION PROGRAM SCHEDULE Monday-FridayShow Title Host Time Period“El Grande De La Manana” Armando Perez-Roura 4a-8:30a“En Caliente” Armando Perez-Roura, Ninoska 8:30a-10a Perez-Castellon y Enrique Encinosa“En Mi Opinion” Lourdes D’ Kendall 10a-11aCommunity Programs Various 11a-12n“El Grande del Mediodia” Armando Perez-Roura 12n-1:30p“La Tremende Corte” Tres Patines 1:30-2p“Mesa Revuelta” Orlando Gonzalez-Esteva 2p-3p“Ninoska En Mambi” Ninoska Perez-Castellon 3p-4pCommunity Programs Various 4p-5p“El Grande de las Cinco” Martinez Sitxto 5p-6p“La Meda Redonda” *** Armando Perez-Roura 6p-8p“Ayer, Hoy u Manana” *** Profesor Santiago Aranegui 7p-8p“La Noche y Usted” Marta Flores 9p-12m“Lunes Para Solteros” Magaly Garcia (Mondays only) 12m-4a“Martha y Sus Amigos” Martha Casanas (Tuesday-Saturday) 12m-4a *** Schedule Changes during baseball season Confidential and Proprietary
  47. 47. WAQI-AM STATION PROGRAM SCHEDULE Saturday SundayShow Title Host Time Show Title Host Time Period Period“El Grande de la Manana” Armando Perez-Roura 4a-8A Community Programs Various 7:30a-9:30a“La Salud y Usted” Roberto Lopez 8a-12n “Punto Cubano” Jesus Lazo 9:30a-10a“El Grande del Mediodia” Armando Perez-Roura 12n-1:30p “Todo Para La Vida” Maribel Santa Cruz 10a-11a“La Tremende Corte” Tres Patines 1:30p-2p “Musica De Mi Tierra” Martha Casanas 12n-4p“El Show de Lourdes Lourdes Montaner 2p-3p “Le Revista Argentina” Pedro Cacama 4p-5pMontaner” “Espana y su Musica” Raul Reyes Roque 5p-6p“Educacion y Comunidad” Demetrio Perez 3p-4p “La Comunidad al Dia” Maria Marquez 6p-6:30p“Tribuna Demcratica” Carlos Perez 4p-5p “Esperanza” Pedro Encinosa 6:30p-7p“El Show de Olga y Tony” Olga Chorens y Tony 5p-6p Alvarez “La Pena Mambisa” Armando Perez-Roura 7p-9p“El Show de Pedrito Roman” Pedrito Roman 6p-7p “Con los Brazos Abiertos” Marianela Amador 9p-11p“La Opinion de la Calle” Jorge Rodrigues Chomat 7p-8p “La Voz de La Libertad”” Alfa 66 11p-11:30p“Puntos de Vista” Tito Rodriguez Oltmans 8p-10p “Surcos de Libertad” Presidio Politico 11:30-12m Cubano“Rumbo Sur” Pedro Encinosa 10p-11p “Lo Mejor de Mesa Redonda” Armando Perez-Roura 12m-2a“Cuba Primera” Masones de Cuba 11p-12m “En Sintonia con Magaly” Magaly Garcia 2a-7:30a Weekend Music Confidential and Proprietary
  48. 48. EndorsementOpportunities Spanish News/Talk WAQI, the most powerful HispanicDaypart Personality News/Talk station in South Florida ,Mon-Fri Armando Perez Roura owns morning drive with its commented news. Program and4am-8:30am Enrique Encinosa News Director Armando Perez Ninoska Perez – Castellon Roura, Ninoska Perez-Castellon and Ninoska also has her own show Enrique Encinosa, internationally From 3pm-4pm known journalists, continue to be Called “Ninoska on Mambi” the favorite among SF Hispanics. Hall of Famer Felo Ramirez and Yiky Quintana bring a distinctively Latin flavor to Marlins Baseball allDaypart Personality summer long. They’re so good, Hispanics inMon-Fri 7p-10p Yiky Quintana Miami watch the game on TV but Felo Ramirez turn the sound down and listen to the radio instead of listening to the TV play by play. Martha Flores is known as “La Reina de la Noche”; she garners large audiences in her three hourDaypart Personality late night show. Martha’s program covers local, national and international commented newsMon-Fri Martha Flores while also adding “local flavor” and9p-12m community services such as immigration and help for seniors Confidential and Proprietary
  49. 49. Listener Winter 2010 Profile Number One AM Radio Station-Total Market, Total Week Finances: Political Powerhouse* 70% Have used any credit card in the last 3 months 65% Have a checking account Cume Audience (P12+) - 354,020 58% Have savings account ----------------------------------------------------------------------- 35% Have a home mortgage Gender Split: 62% Male / 38% Female 30% Have any investment ----------------------------------------------------------------------- 13% Own a second home/real estate SCARBOROUGH - Miami-Ft. Lauderdale Metro Travel 23% Visited the Bahamas in the last year Marital Status: 55% Married 22% Visited Central/South America in the last year Language 91% Spanish-dominant 18% Visited Puerto Rico in the last year High Tech: 56% Use the internet for e mail Home Owners 66% - Own Their Own Home 46% Pay bills online 29% - Are Renters 36% Use Text Messaging on their cell phone Market Value Food: 76% Spend $100 or More on Groceries Per Week Of Owned Home: 55% $150,000+ Items HH Plans to Buy: 18% Furniture 17% Energy Saving Appliance Education: 85% Are High School Grads or More 61% Have Some College or More 10% High Definition TV Employment: 63% Full time Lifestyles: 80% Have health insurance 70% Have purchased prescription drugs in the last month Media Habits: 79% Are Above Average Radio Listeners 57% Are registered to vote 36% Are Above Average Newspaper Readers 43% Purchased hardware/software at a computer store in the last year 34% Are Above Average Television Viewers 65% Drink wine 90% Did not read The Miami Herald yesterday 50% Drink beer 31% Visited Disney last year 28% Have played slot machines at a casino in the last year Demographics: 82% Live in Miami Dade County 80% Have lived in South Florida for 10 years or more 28% Have one or more children under 18 in the houseSource: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Confidential and Proprietary
  50. 50. The WAQI Audience is Connected !Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Ad 18+ Confidential and Proprietary
  51. 51. Univision Radio Helps You Connect With Listeners Through the Use of “New Media” Texting Streaming OnlineListeners can text in to Radio drives listeners to Social Nets Listeners “stream” our Listeners join the radio the station after they radio stations live so they connect via station’s “VIP club” loghear a radio spot with a can listen at work or while onto DJ’s “Facebook” special offer. “First 20 they are online at home.people to text in now will get pages or “Tweet” witha coupon for half price on a them. large pizza!” Bring in this Text message To any Pizza City for ½ price on one large pizza Confidential and Proprietary
  52. 52. Our Signature Events & Sponsorship Opportunities Three Kings Day Parade Date: January 9, 2011 Attendance: Over 500,000 Event Info: An all day family parade that travels down 14 blocks of Calle 8 featuring floats, local celebrities, Radio and TV personalities, marching bands and local cultural groups. The parade is produced by Univision Radio Miami and is one of the top 5 Hispanic events in terms of attendance in the country Familia y Hogar Expo Date: May 2011 Attendance: 40,000 over the two days Event Info: A Two day expo event designed for the entire family that features “themed” pavilions such as Health, Beauty, Auto, Sports, Fashion, Cooking, Finance and much more. A great opportunity for sampling, experiential marketing and much more Miami Heat, Miami Dolphins, Florida Marlins Date: Miami Heat: October -March, Miami Dolphins: Sept- Jan, Florida Marlins: April-Oct Event Info: WQBA is the official voice in Spanish of the Miami Heat and the Miami Dolphins. WAQI is the official voice in Spanish of the Florida Marlins. We have pre-game, post-game and in game opportunities for all of our sports properties. We can also bring a themed remote or live broadcast to your retail location. Confidential and Proprietary
  53. 53. Univision Radio Calendar of Events 2011Three Kings Day Parade January 9th American Cancer Society April 28thMarlins Luncheon February 7 Race for the Cure/HialeahSt. Jude Radiothon February 8-9 Family & Home Expo May 5-6Premio Lo Nuestro February 21 Cuba Nostalgia May 16-18South Beach Food & Wine Festival Feb 22-25 Liga Contra Cancer Radiothon June 3Miami International Film Festival Feb 28 – Mar 9 Amigos Celebrity Domino Night June 14Carnaval on the Mile March 2-4 City of Hialeah Independence Day July 4thFeria De Los Municipios Mar 3-27 Premios Juventud July 19thCarnaval on the Mile March 8-9 Miami Dolphins Season Opener SeptemberCarnaval Miami’s Cooking contest March 11th Discovery Day October 7Kiawanis Domino Tournament March 12th Susan G Komen Race for the Cure October 20Calle Ocho Festival March 13th Heat Season Opener October TBDCelebrity 5k for the Homeless March 25th Latin Grammys Oct/Nov - TBDMarlins Seasons Opener April 6th Hispanic Heritage Month OctoberAmerican Cancer Society April 21st Miami International Book Fair Nov 9 -16Race for the Cure/Tropical Park Sweetwater Festival November 11March of Dimes WalkAmerica April 28th La Caravana de Amor December 1 Los Reyecitos December 9th Confidential and Proprietary
  54. 54. 54Confidential and Proprietary