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    Mediakit   caracol1260 Mediakit caracol1260 Presentation Transcript

    • The Strengths of the Spanish News/Talk Radio Format  Foreground: The News/Talk format reaches a captive, educated, loyal and attentive audience that will listen and respond to your message.  Personalities: Radio Caracol has the best line-up of News/Talk/Entertainment personalities in Spanish radio - their significance to and intimacy with the listener is unparalleled.  Programming: When people want news, information, weather or traffic, they tune into News/Talk radio for that immediate information. They also benefit from a variety of features tailored to their lifestyle like sports, health, travel etc.  Reaching Our Niche Market: English language consumers are bombarded by consumer information, Spanish speakers are not. Radio Caracol is delivering an audience not reached by English Laura Duque News/Talk stations, Spanish music stations or any other medium. Account Executive 305-644-66-58lduque@caracol1260.com WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 2
    • South Florida’s Hispanic Market 2,033,600 Hispanic People Live in the Miami/Broward market! 49.2% of the South Florida Population is Hispanic. 41 years is the Average Age of Hispanics. $20,000 is the average Hispanic per capita Income, and $60,000 per household Income of South Florida Hispanics. $48.5 Billion Dollars is the buying power of the South Florida Hispanic market. Source: Synovate, US Census. WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 3
    • In South Florida, Even More So!! 87% of South Florida Hispanics learned to speak Spanish first! 62% of the South Florida Hispanics are more comfortable speakingSpanish. 78.7% of South Florida Hispanics speak Spanish most frequently athome. 51% speak Spanish at social occasions! 51% of South Florida Hispanics find that they better comprehendadvertising if it’s in Spanish. 65% of South Florida Hispanics say they are more likely to purchasebrands that advertise in Spanish.Source: U.S. Census and Strategy Corporation and Synovate. WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 4
    • South Florida Hispanics’ County of Origin 4% 2% 4% 15% 7% 4% 2% 4% 15% 48% 20% 7% 48% 20% Mexico Central America Puerto Rico South America Cuba Dominican Republic OthersMexico Central America Source: Synovate, Geoscape. Puerto Rico South AmericaCuba Dominican Republic Others WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 5
    • In South Florida, Spanish Radio Dominates!! South Florida is one of the most congested markets in the country and 94% of the population drives to and from work! The average listener spends an average of 27 minutes driving to and from work. Spanish Radio dominates during the day, when most purchases are made. Radio reaches 97.4% of Hispanics 18+ and 95.2% of Hispanics 25+ weekly! WSUA 1260-RADIO CARACOL targets the audience you want. WSUA 1260-RADIO CARACOL is flexible. Change copy and schedule easily. WSUA 1260-RADIO CARACOL delivers your message to South Florida Hispanics one on one, with a cost effective and efficient schedule designed to help you increase your sales!Source: Synovate, Arbitron Hispanic Radio Reports. WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 6
    • Exclusive Audience 100 90 80 70 60 50 40 30 20 10 0 Total Audience P1 / Exlcusive Almost 50% of Radio Caracol’s Audience is P1 / Exclusive…If you are not on Radio Caracol… our listeners are not hearing your message!Source: Tapscan Jan-March 2010. WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 7
    • Station Profile Call Letters: WSUA-1260AM Format: Spanish News/Talk/Sports and Entertainment Power: 50,000 watts Operating Schedule: 24/ 7 Coverage: From Palm Beach to the Keys! Personalities: Yoly Cuello, Dr. Elmer Huerta, Ernesto Rios, Horacio Gioffre, Jose Antonio Ponseti, Mario Martin, Enrique Córdoba, Carlos Cataño, Marisol Correa, El Flaco, Jairo Castro Chocolate, Roly Martin, Ivan Hernandez, Luis del Busto, John Morales… and many more! WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 8
    • Programming Grid MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY12:00-1:00 AM 1:00-2:00 AM Si Amanece Si Amanece Si Amanece Si Amanece 2:00-3:00 AM Caracol Colombia 3:00-4:00 AM De Rumba De Rumba Lo mejor de De Lo mejor de De Lo mejor de De Lo mejor de De 4:00-5:00 AM Regreso a Casa Regreso a Casa Regreso a Casa Regreso a Casa 5:00-5:30 AM 5:30-6:00 AM Caminos de Dios 6:00-7:00 AM Vuelo del Condor Vuelo del Condor 7:00-7:30am Noticiero Monitor Mundial 7:30-8:00am Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo 8:00-8:30am 8:30-9:00am Monitor 9:00-9:30am9:30AM-10AM Paid Programming10:00-10:30am10:30-10:45am Caracol Ayuda Caracol Ayuda Caracol Ayuda Caracol Ayuda Caracol Ayuda Paid Programming10:45am-11am11:00-11:30 AM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming Cita con Caracol11:30-12:00 PM12:00-12:30 PM Hora 25 Global Cara A Cara12:30-1:00 PM Paid Programming Noticiero Noticiero Noticiero Noticiero Noticiero 1:00-1:30PM Buenos Negocios Brillan Las 1:30-2:00PM Estrellas 2:00-2:30 PM Paid Programming Rumbo a Sudafrica 2:30-3:00 PM Efectos Secundarios Efectos Secundarios Efectos Secundarios Efectos Secundarios Efectos Secundarios 3:00-4:00PM Rumbo a 4:00-5:00 PM Sudafrica Carrusel De Regreso A Casa De Regreso A Casa De Regreso A Casa De Regreso A Casa De Regreso A Casa Deportivo 5:00-7:00PM Sabado Vallenato 7:00-8:00 PM Dos A Full Dos A Full Dos A Full Dos A Full Dos A Full Paid Programming 8:00-9:00 PM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming9:00-10:00 PM Cita con El Doctor Cita con El Doctor Cita con El Doctor Cita con El Doctor Cita con El Doctor Carrusel Mundial RUMBA10:00-11:00 PM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming La Hora del Tango11:00-12:00 AM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming Cara a Cara WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 9
    • Programming: News DEMO: AD18-49 / AD 25-54Minuto 60 is our top-of-the-hour headline newscast covering themost important national and international news. Minuto 60 tailorsit’s quick and energetic newscast to the interest and daily lives ofHispanics in America. Minuto 60 has the valuable support andaccess to GLR’s vast network of talk/news/sports journalists andcorrespondents in 22 countries.We bring America and the world to our listeners every hour, onthe hour! 5 Minute News Cast / 19x day / Every hour on the hour / M-F, 6AM - Midnight WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 10
    • Programming: NewsJulio Sánchez Cristo DEMO: AD18-49 / AD 25-54 Julio Sánchez Cristo is the host of Radio Caracol 1260 AM’s morning drive news and information program, which also features the best team of journalists who bring up to date coverage of the local news in South Florida – Sabina Covo, John Morales, Horacio Gioffre and Roly Martin. Julio Sánchez Cristo brings the latest news that affect Hispanics everywhere; also covered in this one of a kind program are information about current issues such as health, family, education, sports or entertainment, weather and up-to-the-minute traffic, as well as a variety of exclusive interviews with M-F, 5-10 AM celebrities and newsmakers. Listeners’ participation is also essential to the show. John Morales Sabina Covo Horacio Gioffre Roly Martin WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 11
    • Programming: Community Service Caracol AYUDA DEMO: AD18-49 / AD 25-54“AYUDA” is Radio Caracol’s daily show that looksto help South Florida’s Hispanic community.Experienced Yoly Cuello is the host for the showand she is surrounded by a distinguished group ofexperts and guests who bring the latest news andthe best advice for Radio Caracol listeners toimprove their daily lives.With “AYUDA”, WSUA – Radio Caracol 1260 AMonce again leads the radio offering in communityservice as well as listener-need basedprogramming. The new daily program focuses onthose needs of the most affected by the currenteconomic slowdown on issues related to Yoly CuelloEmployment, Finance, Health or Education,among others. M-F, 10-11 AM WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 12
    • Programming: News NOTICIERO DEMO: AD18-49 / AD 25-54 MEDIODIANoticiero del Mediodia is Radio Caracol’s News Service startingat noon. Hosted by Yoly Cuello with the participation of ErnestoRios, Horacio Gioffre and Roly Martin, this program presentsthe most current issues in local, national, and international newsthat affect Hispanics. M-F, Noon-2 PM Yoly Cuello Ernesto Ríos Horacio Gioffre Roly Martin WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.
    • Programming: EntertainmentEfectos Secundarios DEMO: AD18-49 / AD 25-54Jose Antonio Ponseti hosts this fun variety show, full of news,debates and curiosities on current issues, sports, food, culture andmore, with the participation of Eduardo Ortiz, Keyla Medina-Rosaand a number of local, national and international guest stars. M-F, 2-4 PM Jose A. Ponseti Eduardo Ortiz Keyla Medina-Rosa WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 14
    • Programming: EntertainmentDe Regreso a Casa DEMO: AD18-49 / AD 25-54Hosted by Carlos Cataño and with the participation of Marisol Correa, ElFlaco Vazquez, Graciela Mori and Jairo Castro, “De Regreso a Casa” isan innovative three hour show that includes a wide variety of uniquecontent: Entertainment, local news and lots of humor to cheer up listeners’way back home. Listeners’ participation is also essential to the show. M-F, 4-7 PM Carlos Cataño Marisol Correa Flaco Vazquez Graciela Mori Jairo Castro WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 15
    • Programming: Health DEMO: M 18-49 / M 25-54 / M55+ W 18-49 / W 25-54 / W 55+Dr. Huerta hosts Cita con el Doctor, ahealth-topic show that gives listeners theopportunity to ask all their questionsrelated to health and wellness. Dr. Huertaanswers all these questions and finds away for listeners to learn how to preventthe most common health conditions thataffect Latinos in the US today. Dr. Elmer Huerta M-F, 9-10 PM WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 16
    • Programming: HealthSalud Para Todos DEMO: M 18-49 / M 25-54 / M55+ W 18-49 / W 25-54 / W 55+Rafael Mancera hosts these dailysegments that bring listeners healthrelated news and a quick and energeticlist of medical advice for a healthier living. Rafael Mancera WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 17
    • Programming: Features Hora 25 Global DEMO: AD18-34 / AD 25-54Hora 25 Global is more than a radio show; it hasbeen created to be a reference on SpanishLanguage opinion shows around the World.Hora 25 Global is a new step on Union Radio’sexpansion in Spain, the US and Latin Americathrough 500 stations and the Internet. Hora 25Global is hosted by Àngels Barceló. The showhas collaborators and analysts like Chilean expresident Ricardo Lagos, writers Tomas EloyMartinez, Jorge Volpi, Carlos Monsivais andJorge Edwards, international analyst MoisesNaim and Spanish ex president Felipe Gonzalez,among others. Angels Barcelo SATURDAY 12 NOON WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 18
    • Programming: MusicBrillan Las Estrellas DEMO: AD18-34 / AD 25-54Luis del Busto brings a closer look atinternationally renowned artists through anoverview of their hits and one on oneinterviews. Some of the artists that haveparticipated on the show are Shakira, JuanLuis Guerra, Ana Gabriel, Mana and MarcoAntonio Solis, among others. SATURDAY, 1-2 PM Luis del Busto WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 19
    • Programming: Music De Rumba con DEMO: AD18-34 / AD 25-54 CaracolDe Rumba con Caracol is hosted by theall-around Ivan Van Hernandez whoevery week accompanies listeners withthe best Tropical music. Audience’sparticipation is also essential to theshow! SATURDAY, 8 PM – 5:30 AM Ivan Hernandez WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 20
    • Programming: Sports DEMO:Sports Segments AD 18-49 /AD 25-54 M 18-49 / M 25-54Experts Horacio Gioffre andRoly Martin host thesesegments that include thelatest news on sports, withspecial attention to Soccer,Boxing and Baseball –Hispanic Community’s favoritesports. These features airwithin our top rated shows“Julio Sanchez Cristo” and“Noticiero del mediodia” andbring an informative overviewenhanced with our expert’s Horacio Gioffre Roly Martinopinion and commentaries. Within “JULIO SANCHEZ CRISTO” & “NOTICIERO DEL MEDIODIA” WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 21
    • Programming: Sports Exclusive Radio Rights for Copa DEMO: Santander Libertadores and Copa AD 18-49 /AD 25-54 M 18-49 / M 25-54 Nissan Sudamericana Most Prestigious Tournaments in the Americas Copa Santander Libertadores is the oldest and most prestigious soccer tournament in the Americas. The tournament is played from January through June, and during those months, more than thirty teams from ten countries play over 120 mid-week matches. Five Mexican teams – Chivas de Guadalajara and San Luis, among them - participate in this tournament and the winner advances to FIFA Club World Cup. Copa Nissan Sudamericana was first played in 1916. Since then, the competition has grown to include Colombia, Paraguay, Peru, Bolivia, Ecuador and Venezuela.2.5 Hours Aprox.According to the Tournament Calendar WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 22
    • Programming: Sports DEMO: AD 18-49 /AD 25-54 M 18-49 / M 25-54Carrusel Deportivo is an informative weekly show in which HoracioGioffre, Ivan Hernandez, producer Jose Carlos Ortiz and his guestsanalyze sporting events in South Florida and the World! It bringslisteners results, highlights, information about upcoming matches andthe latest news on Sports. SUNDAY, 2-8 PMCarrusel Mundial is a one of a kind show, connecting live every Sundaywith our stations in America and Europe to bring our listeners the latestnews, interviews, results and reports. An informative weekly show thatanalyses sporting events worldwide! The program is hosted by EduardoCamarena of our W Radio station in Mexico, and ties in with our sportsexperts from Radio Continental in Argentina, Radio Caracol in Colombia,W Radio in Chile, Cadena Ser in Spain and Grupo Latino de Radio inthe US. SUNDAY, 9-10 PM WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 23
    • Radio Caracol… #1 in Sports! The Official Station of COPA SANTANDERLIBERTADORES! Home of The Best Boxing. Home of Copa Latina. The Top Latin American Regional Soccer Matches. Home to CARRUSEL DEPORTIVO, Sunday’s Best SportsWrap Up! WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 24
    •  Miami based Internet staff! In Depth News Coverage Promotions LIVE Station Feed 24/7. Popular Audio downloads 24 Hours Sports Coverage Community News Exclusive Links to Latin American Radio! Links to our Advertisers! WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 25
    • Special CoverageWSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 26
    • Calendar of EventsJanuary MIAMI’S NEW YEAR’S CELEBRATIONFebruary DOMINICAN INDEPENDENCE FESTIVAL COPA LATINAMarch IMMIGRATION FAIR CALLE OCHOApril THE MIAMI HISPANIC FILM FESTIVAL FESTIVAL ARGENTINOMay CINCO DE MAYO MOTHER’S DAY PROMOTION FERIA DE LA SALUD FAMILIARJune RADIO CARACOL’S HURRICANE TRACKING MAP FATHER’S DAY PROMOTIONJuly VENEZUELAN INDEPENDENCE FESTIVAL COLOMBIAN INDEPENDENCE FESTIVAL PERUVIAN INDEPENDENCE FESTIVALAugust BACK TO SCHOOL PROMOTIONSeptember MEXICAN INDEPENDENCE CELEBRATION HISPANIC BALLET FESTIVALOctober FERIA DE LA SALUD FAMILIARNovember EXPO NICA-FERIA DE LAS AMERICASDecember SANTA’S ENCHANTED FORREST WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 27
    • Radio Caracol @ EventsWSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 28
    • WSUA – Radio Caracol Delivers Results! By offering WSUA 1260-RADIO CARACOL listeners the information and entertainment they want! By showcasing your commercials in a foreground programming environment where the listener is attentive to the spoken word. By delivering listeners who have money to spend! In our business, and yours too, results are everything...and WSUA 1260-RADIO CARACOL delivers RE$ULT$. WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 29