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Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
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Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
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Pre Vocational Forum
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Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
Pre Vocational Forum
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Pre Vocational Forum

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This presentation was given at the CETI Prevocational Medical Forum August 2011 …

This presentation was given at the CETI Prevocational Medical Forum August 2011
by Trevor McKinnon as an introduction to social media / web 2 as a communications channel

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Transcript

  • 1. Trevor McKinnon<br />Director Learning Innovations <br />and Future Technology<br />It’sright here and it’s rightnow !<br />
  • 2. Despite what Health Administrators<br />And Local Health Networks<br />CIO’s might think !<br />
  • 3. But what is social media?Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:ParticipationOpennessCommunityConnectedness<br />
  • 4. Social Media Characteristics<br />Participation<br />social media encourages contributions and feedback from everyone who is<br />interested. It blurs the line between media and audience.<br />
  • 5. Social Media Characteristics<br />Openness<br />most social media services are open to feedback and participation.They encourage voting, comments and the sharing of information. There are rarely any barriers to<br />accessing and making use of content password protected content is frowned on.<br />
  • 6. Social Media Characteristics<br />Conversation<br />whereas traditional media is about “broadcast” (content transmitted or distributed to<br />an audience) social media is better seen as a two-way conversation.<br />
  • 7. Social Media Characteristics<br />Community<br />social media allows communities to form quickly and communicate effectively.<br />Communities share common interests, such as a love of photography, a political issue<br />or a favourite TV show.<br />
  • 8. Connectedness<br />Most kinds of social media thrive on their connectedness, making use of links to other<br />sites, resources and people.<br />Social Media Characteristics<br />
  • 9. “Social media is like teen sex. Everyone wants to do it. Nobody knows how.When it’s finally done, there is surprise it’s not better.”<br />
  • 10. Officially, though, social media is not like teen sex.<br />* Phew!<br />
  • 11. * Phew!<br />
  • 12.
  • 13. Social media is democratizing communications….. Big time.<br />Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”<br />
  • 14.
  • 15. SOCIAL MEDIA IS LIKE WORD OF MOUTH …….ON STEROIDS.<br />London Riots Cleanup<br />
  • 16. Twitter feed<br />What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform <br />where they share what they care about with the world.”<br />
  • 17. It does and will Effect ?<br />
  • 18. How we<br />Work.<br />
  • 19. How we<br />Play.<br />
  • 20. How we<br />Learn.<br />
  • 21. How we<br />Share.<br />
  • 22. How we<br />Discover.<br />
  • 23. How we<br />Create.<br />
  • 24. How we<br />Complain.<br />
  • 25. How we<br />Celebrate.<br />
  • 26. How we<br />Mourn.<br />
  • 27. How we<br />Applaud.<br />
  • 28. How we<br />Influence.<br />
  • 29. How we<br />Collaborate.<br />
  • 30. How we<br />Investigate.<br />
  • 31. How we<br />Evaluate.<br />
  • 32. …<br />And even how we<br />
  • 33.
  • 34. Media is the connective<br />tissue of society<br />Media is how you know when and where your<br />friend's birthday party is.<br />Media is how you know , who's in charge in Tegucigalpa, or the price of tea in China.<br />Media is how you know<br />what's happening in London.<br /> Media is how you know about anything more than ten yards away.<br />Media is how you know why Kierkegaard<br />disagreed with Hegel.<br />
  • 35. All these things used to be separated<br />into public media.<br />(like visual or print communications made by a small group of professionals),<br />and personal media.<br />(like letters and phone calls made by ordinary citizens).<br />Now those two modes have fused.<br />
  • 36. All Media<br />IS NOW SOCIAL MEDIA<br /> or at least <br />Socially Enabled<br />
  • 37. Social media<br />Ten quick rules <br />for using Social Media<br />
  • 38. Rule # 1:<br />Listen..<br />
  • 39. Rule # 2:<br />Engage.<br />
  • 40. Rule # 3:<br />Be Real.<br />
  • 41. Rule # 4:<br />Be Respectful..<br />
  • 42. Rule # 5:<br />Have Fun..<br />
  • 43. Be careful about what you say<br />And how you say it.<br />Rule # 6:<br />
  • 44. Keep your friends close and others …not so close.<br />Rule # 7:<br />
  • 45. Consider the destiny<br /> of your data.<br />Rule # 8:<br />
  • 46. Take control of your privacy..<br />Rule # 9:<br />
  • 47. Maintain professional <br />standards online..<br />Rule # 10:<br />
  • 48. Thank you<br />Trevor McKinnon<br />tmckinnon@ceti.nsw.gov.au<br />Director Learning Innovations <br />and Future Technology<br />

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