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SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
SEO: What and why?
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SEO: What and why?

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Presentation for OBSID business community about the Search Engines, importance of SEO and basic SEO practices.

Presentation for OBSID business community about the Search Engines, importance of SEO and basic SEO practices.

Published in: Technology, Design
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Transcript

  • 1. Internet Marketing Workshop<br />OBSID<br />MichaWacquier, Co-founder, Biggestleaf<br />http://za.linkedin.com/in/michawacquier<br />13th August 2011<br />
  • 2. Outline<br />How Search Engines operate<br />How people interact with Search Engines<br />Why SEO is necessary<br />How to determine demand<br />The perfect page<br />Promoting your site<br />Q&A<br />
  • 3. How Search Engines operate<br />
  • 4. How Google Works<br />
  • 5. 4 Functions<br />Crawling<br />Indexing<br />Calculating relevancy<br />Show results<br />
  • 6. Paid results<br />Organic search results<br />
  • 7. Tips from Google <br />Make pages for users, not search engines<br />Make a site with clear navigation and links<br />Write pages with useful, informative and accurate content<br />
  • 8. How people interact with Search Engines<br />
  • 9. Some Stats<br />5 million South African internet users in 2010<br />76% use Search Engines to find info!<br />> 3.8 million South Africans<br />
  • 10. Google is the King of Search<br />
  • 11. Why SEO is necessary<br />
  • 12. What is SEO?<br />Search Engine Optimization<br />Making a page easily consumable for humans and search engines<br />Goal: satisfy both <br />
  • 13. Limitations of Search Technology<br />Crawling and indexing<br />Content to search matching<br />“If a tree falls in a forest” effect (no-gauge)<br />
  • 14. This is why SEO is necessary<br />
  • 15. How to determine demand<br />
  • 16. Searches<br />Keywords<br />Search intents:<br />Navigational searches (Obz Cafe)<br />Informational searches (directions)<br />Commercial investigation (seo consultants)<br />Transactional searches (mexican restaurant cape town)<br />
  • 17. How to determine keywords<br />
  • 18.
  • 19. Google Keyword Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />1<br />2<br />6<br />3<br />4<br />5<br />
  • 20. How to value keywords<br />
  • 21. The Perfect Page<br />
  • 22. Page URL<br />Content<br />Headings<br />Title<br />META description<br />Image<br />Layout<br />
  • 23. Promoting your site<br />
  • 24. Growing your popularity and links<br />Very important to Google<br />Local/Topic-Specific Popularity<br />3 types of links:<br />Editorial<br />Manual<br />Self-created<br />
  • 25. Who to ask?<br />Friends/family<br />Business partners/customers<br />Neighbouring businesses<br />Non-competitors online<br />Associations<br />Bloggers<br />Etc. <br />
  • 26. What to ask?<br />Link to a specific page<br />Link with descriptive terms<br />
  • 27. Examples<br />Community <br />Directories<br />(Guest) blogging<br />Signature <br />Reviews! <br />Buying links?<br />
  • 28. Q&A<br />Questions?<br />

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