SXSW PanelPicker Panel Presentation - 3.15.11

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2011 SXSW Panel: …

2011 SXSW Panel:
The SXSW PanelPicker: Can It Predict the Future?

Presenters:
Jonathan Spillman, Toni Wallace, Juan Moreno, and Lindsey Simon

Panel Description:
Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years. In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.

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  • 1. VS.The SXSW PanelPicker: Can It Predict the Future? ● March 15, 2011
  • 2. Welcome to the Future…PanelPicker • Overview and HistoryUT McCombs MBA Project • Project Overview • Startup Success and SXSW Advice • 2011 PanelPicker Data AnalysisTakeaways • Predicting the Future • PanelPicker Opportunities
  • 3. PanelPicker For Dummies Discover Submit YourInteractive Own Panel Trends
  • 4. PanelPicker For Dummies ShareVOTE!!! Connect
  • 5. PanelPicker Quick Facts8,000 Ideas 105,000 Registered Users87,000 Comments 405,000 Votes * Since 2008
  • 6. PanelPicker Submissions Submissions 2008 737 2009 1,385 2010 2,373 2011 2,563
  • 7. PanelPicker 2008 PanelPicker Submission Description Data
  • 8. PanelPicker 2009 PanelPicker Submission Description Data
  • 9. PanelPicker 2010 PanelPicker Submission Description Data
  • 10. PanelPicker 2011 PanelPicker Submission Description Data
  • 11. McCombs MBA Project
  • 12. Original ProjectProvided with qualitative (user generated content)PanelPicker data for the years 2011 and 2010Initial assessment of data based on two tiers ofmetadata: • Interactive Categories • User-defined tagsManual mapping by project team members into anew metadata “classification” model using panelsubmission variablesAnalysis and Conclusions
  • 13. Interactive Landscape PanelPicker - Description Data2008 2009 2010 2011 ? ? ? ? Startups – Success Stories
  • 14. Startups in 2008 Bebo BitTorrent Meebo Slide Dropbox Admob Hulu Loopt
  • 15. Startups in 2009 Fourquare Clicker Bump Yammer Zynga Justin.tv Ngmoco Glyde
  • 16. Startups in 2010 GroupMe Qwiki Chomp Flipboard Hashable Beluga Instagram Quora
  • 17. Interactive Landscape PanelPicker - Description DataWeb Social Web Social Media Social Media2008 2009 2010 2011 ?Users Mobile Web / People ????????? Startups – Success Stories
  • 18. “Expert” SXSW Advice GigaOM Business Insider TechCrunch Both Side of the Table Mashable Quora
  • 19. 2011 PanelPicker Analysis250 10,000 9,000 Number of Submissions200 8,000 7,000150 6,000 Number of Votes 5,000100 4,000 Entrepreneurship 3,000 Social Media Innovation/ Technology 50 2,000 Healthcare Workplace Marketing User Exp/ Usability Branding Career/ Mobile Design 1,000 0 0
  • 20. Social Media30 Takeaways: • Marketing supersedes Social Networks25 • Community is key trend in Social Media201510 5 0 Marketing Social Network Branding Communities Social Affairs
  • 21. Entrepreneurship30 Takeaways: • Move from Innovation to Monetization25 • Career/workplace indicative of times201510 5 0 Biz Model/ Career/ Self-help Innovation/ Marketing Monetization Workplace Technology
  • 22. Design25 Takeaways: • Move from platform content focus to experiences and ease of product use201510 5 0 User Exp/ Development/ Innovation/ Communication/ Content Usability Programming Technology Collaboration
  • 23. Mobile35 Takeaways: • There’s an “app” for that30 • Mobile becoming the content hub • Geo location moving down in relevance25201510 5 0 Apps Content Development/ Geo Location Innovation/ Programming Technology
  • 24. Branding35 Takeaways: • Less reliance on look and feel (design)30 and more on channel of communication25201510 5 0 Marketing Advertising Social Media Design Social Network
  • 25. Predicting the Future?Submissions in 2011 aligned Industryto interactive community IndicatorpreferencesTrends vs. actual data from2008 through 2011 not Futurecorrelated, but time lag Indicatoridentifies emerging trends
  • 26. PanelPicker Opportunities Automation Content / Videos “Springboard” Effect Integration with Music and Film Case Studies Whitepapers What do you think?
  • 27. VS. Thank you!The SXSW PanelPicker: Can It Predict the Future? ● March 15, 2011