Potential Partners?
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Introducing the intersection
The intersection is a place where different cultures and disciplines connect, ultimately
forming a multitude of new ideas
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Our favorite example
A children’s hospital called on the Ferrari Pit Crew for help with hand-offs in high-
pressure situations
A HOSPITAL RACES TO LEARN LESSONS OF FERRARI PIT STOP
(Wall Street Journal - November 14, 2006)
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Imagine this
You probably can’t imagine a scenario where these two companies would share
any common ground
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A common issue
One of the more annoying bathroom experiences is related to the toilet paper
category - storing the rolls
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Inspiration for a solution
The solution just might be an approach already used by brands in the beverage category
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An innovative solution
A gravity-pack for a toilet paper brand! It makes storage easier…leads to some interesting on-
shelf branding opportunities…and ultimately brands the linen closet
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The point
Embrace the open-source movement and collaborate with partners whose core area of
expertise or personal passions/hobbies intersect with your specific objective/challenge so
you can learn from (and maybe even borrow) some of their tried-and-true approaches
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Let’s open your brand
Contact:
BigHeads Network
John Palumbo / Founder & Chief Creative Officer
(o) 888.646.0411 x-701
(e) john@bigheadsnetwork.com
bigheadsnetwork.blogspot.com http://twitter.com/BigHeads BigHeads Network
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