How to:
Influence the Influencers
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Proprietary rights
This document contains proprietary information belonging to BigHeads
Network, LLC. By receiving this document, you agree not to reference,
disclose, duplicate, use and/or publish any of the information, concepts
or processes presented herein without acknowledging BigHeads
Network, LLC as the orignal source of the information
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Our Influencer POV
Influencers gravitate to brands that remain interesting, fresh and
relevant…since these are the brands that continuously provide them with
information that is actually worth knowing…and ultimately worth sharing
By developing marketing approaches that continuously involve
Influencers…you’ll provide them with the brand experiences they need to
understand and adopt your brand…as well as the exclusive information
they crave and will share among the masses
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Our process
Let there be no mistake, our ultimate goal is to generate sales among the
target…and Involving the Influencers provides you with the credibility
and real buzz that helps BUILD the brand
The following process will help you connect with Influencers…and
ultimately leverage that relationship to successfully reach the masses:
– Step One: Identifying the Influencers
– Step Two: Involving the Influencers
– Step Three: Maintaining the Involvement
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Step One
Identifying the Influencers
! Introduce an involving experience to the masses
- The Influencers are included within the overall The
The Masses
mass segment Influencers
- It doesn’t alienate the masses
! Include elements that will help “weed out” and
identify the Influencers along the way
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Step Two
Involving the Influencers
! Involve the Influencers in an exclusive experience
they can “own” to create a true brand relationship
(a partnership)
The
The Masses
! Create vehicles that allow the Influencers to Influencers
share/showcase the experience with the masses
- Put the Influencers in an empowering, in-the-
know position
- Provide the masses with a relevant experience
(so they are not alienated)
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Don’t stop there…
Keep in mind that the Influencers love to be in the know,
which means they quickly move on to the NEXT BEST THING
If you keep them involved in new, exciting, exclusive brand
experiences…they’ll continue supporting your brand
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After all, that’s what all those brands the Influencers have
adopted and continue to support do
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Step Three
Maintaining the Involvement
! Keep the Influencers involved and interested by
continuing to provide them with relevant and The
fresh experiences The Masses
Influencers
- They need to experience it FIRST or they will
lose interest and move on
! Continue providing the Influencers with the
opportunity to share/showcase the experience
with the masses
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The complete process
Step I: Step II:
Weed out and find the Influencers Involve the Influencers to impact the masses
The The
The Masses The Masses
Influencers Influencers
Step III:
Reenergize to continue connecting across targets
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Ultimately this happens…
they discover you …
they understand you …
they adopt you …
they talk about you ...
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And all that talk leads to the B-word
Buzz (buz), 1. when consumers drive sales of your brand by talking
about it in a real/credible way without even realizing it;
2. when the target markets your brand message
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Let’s influence your influencers
Contact:
John Palumbo / Founder & Chief Creative Officer
(o) 888.646.0411 x-701
(e) john@bigheadsnetwork.com
bigheadsnetwork.blogspot.com http://twitter.com/BigHeads BigHeads Network
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