BigHeads
The Ultimate Brainstorm
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How about a pop quiz
It’s early-on in the brand planning phase and you need some
new thinking or breakthrough ideas. Given the choice, which
of these groups would you elect to brainstorm with?
Group A: Fifty members of your target demographic
Group B: Fifty individuals who work in the marketing discipline
and/or in your category
Group C: Fifty creative, inventive and influential minds from all
Hint different disciplines and cultures…who bring completely unique
perspectives to the table
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A quote for the occasion
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The proven fact
Research has proven that bringing together different minds and different
perspectives boosts problem-solving…and dramatically increases your
chances of creating truly unique ideas
Need the proof?
Read these!
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Obviously…the time has come
Since diverse input delivers powerful results, it’s time you step outside
of your comfort zone and go beyond your obvious sources…and begin
collaborating with different minds to generate BIG ideas and innovative
solutions, especially during the critical planning and development stage
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Turnkey access to diverse input
In order to make accessing diverse input completely turnkey, we
created our internal BigHeads - a closed social network/braintrust
made up of over 1,000 influential BIG thinkers from more than 25
countries…and countless disciplines
The members opt-in to collaborate and co-create with our brand
partners to generate breakthrough ideas, solutions and opportunities
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Just imagine the ideas, innovations, campaigns, new products and insights you'll generate
crowdsourcing and collaborating with an unorthodox team like this
! A High-End Furniture Designer ! A Theme-Park Ride Developer ! A Pro Basketball Player
! A Young-Hollywood Actor ! A Sirius Satellite Radio DJ ! A Fortune 500 CEO
! A Collegiate Coach ! A Video Game Developer ! A Toy Developer
! A Jewelry Designer ! A Hip-Hop Fashion Designer ! A Gentlemen’s Club Dancer
! A Classic Car Restoration Guru ! A Publisher ! A MLB Umpire
! A Cardiologist ! A Boutique Hotel Developer ! An Attorney General
! A Sports Artist ! A Magazine Writer ! A Small Town Mayor
! A Radio Station Owner ! A News Anchor ! A Top Skateboarder
! A Top Hair Stylist ! A Visual Director ! A Reality Show Host
! A Reality TV Producer ! A Matchmaker ! A Gossip Columnist
! A Harlem Club Owner ! A Nightlife Doorman ! A Top Restaurateur
! A Top Mommy Blogger ! A Hollywood Director ! A Talent Manager
! A High-End Interior Designer ! A Club DJ ! A Government IT Specialist
! A Top Photographer ! A Successful Inventor ! A Serial Entrepreneur
! A Gold Medal Winner ! A Tattoo Artist ! A Top Booking Agent
! A Singer/Songwriter ! A College Professor ! A Sitcom Writer
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So, what makes our BigHeads so special?
You need quality input and you need it quickly…so we increased
the probability of getting just that by hand-picking the members to
ensure they are creative, influential, artistic, enterprising, inventive,
imaginative, resourceful…and proven problem-solvers
Plus, we dedicate substantial energy and resources to managing
and incentivizing the members, to preserve the network’s integrity
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Brainstorming the BigHeads way
Consider that one area where you need new ideas or that one nagging
problem that you’re having trouble solving…and let us hold an online
brainstorm session with the diverse BigHeads in our network
It’s completely turnkey…and will generate a catalog of stimuli, ideas
and solutions that are sure to help you crack-the-code
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Step One - Create the Session
First we’ll gain an understanding of your objective (i.e., uncover
unique inspiration, develop campaign ideas, generate names, etc.)
Then we’ll create a compelling virtual session for participants,
including an engaging project overview…strategically crafted
questions and/or challenges…potential incentives to generate
additional excitement around your project…etc.
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Step Two - Distribute the Project
Let the collabortivity begin!
We’ll place your project into our secure online platform and
allow the BigHeads to contribute their unique thoughts, ideas
and perspectives during the next 7-14 days
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We can invite more people to the party…
If appropriate, we’ll identify and involve additional participants to join the session
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Step Three - Put Our Heads Together
This is where the real magic happens!
Once all the feedback is received from the BigHeads, our internal
team will pull everything together and use it as stimuli to develop
ideas/approaches that meet the pre-determined project objective
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Step Four - Deliver the BIG book
Brace yourself. The final deliverable is like nothing you have ever
seen…and we mean it
You will receive a 300+ page comprehensive project report which
includes an overall summary, the list of participants, all the raw
feedback…and an exhaustive portfolio of content and approaches
that meet your objective
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100% elastic
The approach is 100% elastic and can be designed and custom-fit to
any challenge or goal
We’ve worked with brand marketers, agency teams, research groups
and R&D teams on a range of assignments including: public relations
and promotional ideas, communication strategies, brand positionings,
new product development, sponsorships, brand partnerships, naming,
creating awareness for brands with limited budgets, reinvigorating
mature brand franchises, new distribution opportunities, exploiting
uncontested market space and untapped areas of relevance, etc.
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Making it happen
You can take comfort in the fact that all the approaches, ideas and
content we recommend/deliver are actionable…and we have the in-
house capability to make all of it happen!
“Vision without activation is hallucination”
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Let the brainstorming begin
CONTACT:
John Palumbo / Founder & Chief Creative Officer
(o) 888.646.0411 x-701
(e) john@bigheadsnetwork.com
bigheadsnetwork.blogspot.com http://twitter.com/BigHeads BigHeads Network
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