BigHeads Network - Open Innovation & Collaboration

We bring companies together with a diversecollection of creative minds, visionaries and experts to help solve formidable problems and foster game-changing ideas 1

Our favorite quote Henry Ford once said, “If I had asked my customers what they wanted, they would have said a faster horse” His point being - if you truly want to innovate…you can’t rely solely on your conventional and predictable sources for inspiration and stimuli 2

The unfortunate reality When the pressure is on and the time comes to generate ideas, campaigns, insights and innovations…many brands end up accessing the same teams/resources and using the same approaches…and they ultimately MISS OUT on a universe of untapped creativity, opportunity and potential 3

It’s time to adopt an open-source model We believe companies need to adopt an open-source model that enables input from individuals across different talents, disciplines and experiences to ignite breakthrough ideas and uncover new ways to solve formidable problems And we’re not alone. Research has proven that bigger ideas are more likely to happen when companies step outside of what they know…and collaborate with diverse perspectives 4

If you need the proof…just read these! 5

There is little doubt that diverse teams have a greater chance of coming up with uniqueideas. I don’t mean diversity only in terms of disciplines, but also in terms of culture,ethnicity, geography, age, and gender.Diversity in teams allows different viewpoints, approaches, and frames of mind toemerge. Diversity is also a proven way to increase the randomness of conceptcombinations. It is often said that one of the reasons for the United States’ unparalleledinnovation rate is its very diverse population. People who have experienced theinnovative power of diverse teams tend to do everything they can to encourage them. Innovation is more likely when people of different disciplines, backgrounds and areas of expertise share their thinking. - Creativity and the Role of the Leader /Harvard Business Review A “wise crowd” must be diverse, so that lots of different opinions are represented. It must be decentralized so no single person can inﬂuence the outcome. It must be independent, so that "good" information can balance out "bad" information. Finally, it must be collaborative, so that it can result in "collective intelligence.” 6

You should strive for having as many people from different cultures, professionalbackgrounds, and interests as possible in meetings that require differentviewpoints. Diverse teams come up with new ways of tackling issues. People fromdifferent backgrounds, talents, and passions are the perfect antidote to long-livedassumptions. These assumptions will likely go against someone’s sensitivities, thusleading to a reconsideration of the issue. Homogeneous teams very often reach thesame results without any discussions. These decisions lack creativity and thwartinnovation and discovery. In a world where innovation is global, multidisciplinary and open, you need to bring different minds and different perspectives together to discover new solutions to long-standing problems. Nike CEO Mark Parker spends time with musicians, grafﬁti artists and other diverse talent. “I meet regularly with our biggest retail customers, but I also go off the beaten path where I can stimulate the right side of my brain - and discover new tastes in music, fashion, cuisine.” - To Sharpen Nike’s Edge, CEO Taps Inﬂuencers / Wall Street Journal 7

Introducing the BigHeads Network Since diverse input delivers powerful results…we curated a thinktank made up of more than 1,000 creative minds, experts, visionaries and problem-solvers from all different disciplines, experiences, talents, perspectives, interests and geographies We call them BigHeads…and we bring companies together with this melting-pot of talent to uncover the unique inspiration and lateral wisdom that’s needed to develop breakthrough solutions 8

Just imagine the new perspectives, product innovations, ideas, insights, inspiration and solutions that you’ll generate collaborating and crowdsourcing with a hand-picked, carefully curated team of diverse minds like this Furniture Designer  Theme-Park Developer  Sustainability Expert Mixologist  Sirius Satellite Radio DJ  Fortune 500 CEO Collegiate Coach  Video Game Developer  Toy Developer Custom Jeweler  Fashion Designer  Gentlemen’s Club Dancer Car Restoration Guru  Publisher  MLB Umpire Cardiologist  Boutique Hotel Developer  Dog Groomer Sports Artist  Fiction Writer  Small Town Mayor Marriage Counselor  News Anchor  Top Skateboarder Makeup Artist  Prop Designer  Reality Show Host Reality TV Producer  Matchmaker  Gossip Columnist Harlem Club Owner  Nightlife Doorman  Restaurateur Mommy Blogger  Celebrity Chef  Yoga Instructor Interior Designer  DeeJay  Navy Seal Photographer  Music Teacher  Serial Entrepreneur Gold Medal Winner  Tattoo Artist  Booking Agent Singer/Songwriter  Ivy League Professor  Sitcom Writer/Comedian 9

Get started with our Brand OpeningTM session Our online Brand Opening innovation session is a perfect way for brands/companies to experience the power of open-source collaboration/co-creation/crowdsourcing…especially during the planning and development phase when you want and need to explore the broadest range of possible solutions and ideas 10

Step One - Create your session First we’ll gain an understanding of your objective (i.e., explore new product ideas, create unique marketing solutions, uncover unexpected insights, generate team stimuli/inspiration, etc.) Then we’ll create a compelling online session for the BigHeads, including an engaging project overview…strategically crafted questions and/or challenges…potential incentives to generate additional excitement around your project…etc. 11

Step Two - Let the Brand Opening begin! We’ll place your project into our secure online platform and allow the BigHeads to contribute their unique thoughts, ideas and perspectives during the next 7-14 days 12

Step Three - Put our heads together This is where the real magic happens! Once all the feedback is received from the BigHeads, our internal team will pull everything together and use it as stimuli to develop ideas/approaches that meet the pre-determined project objective 13

Step Four - The Open Book Within approximately 6-8 weeks you’ll receive your Open Book…which includes a summary of the BigHeads who participated, their unedited responses…and an exhaustive catalog of content that meets the overall project objective 14

Step Five - Concept selection and reﬁnement We will select and reﬁne the top concepts from the Open Book using approaches that make the most sense for your project and organization. For example: - We can place the concepts into our online collaboration platform where participants (internal teams, experts, consumers, etc.) work together to select, rate, build and shape the approaches - We can format the concepts for your standard testing/evaluation approach (consumer screenings, focus groups, etc.). Basically, we can turn our output into your input for concept testing 15

Confidentiality is a priority • All members execute a comprehensive NDA when they join • Participants do not receive typical brand briefs - we don’t want to “lead the witness”…and they would most likely lose interest if exposed to our unfamiliar industry jargon. Our briefs are designed to elicit stimuli for our internal team to use when creating final ideas, so participants oftentimes do not even know your true objective • You always have final approval before a project is distributed…so sensitive information is never released • Even though your brands stature can help drive participation, it is possible to keep projects 100% anonymous 16

100% elastic A Brand Opening project can be custom-ﬁt to deliver against any early-stage challenge. Past assignments have included: – New product development – Creating unique consumer experiences – Line extensions – Identifying new distribution opportunities – Brand planning inspiration – Reinvigorating mature franchises – Reinventing loyalty & service programs – Product naming & packaging inspiration – Unique shopper marketing approaches – Brand positioning – Exploiting untapped market space – Media-neutral marketing ideas 17

Working together We work with brand teams, innovation teams, new product development groups, research groups and agency teams as a one-off tool/resource…or as an ongoing collaboration partner 18

Let’s open your brand! CONTACT: John Palumbo / Founder & Chief Creative Ofﬁcer (o) 888.646.0411 x-701 (e) john@bigheadsnetwork.com www.bigheadsnetwork.com bigheadsnetwork.blogspot.com http://twitter.com/BigHeads BigHeads Network 20

BigHeads Network - Open Innovation & Collaboration

by BigHeads Network on Sep 03, 2009

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