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Introducing BigHeads Network
We facilitate collaboration and co-creation (crowdsourcing) between
your brand and the right individuals and sources…to give you a true
competitive advantage in the marketplace
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Brands that don’t collaborate…don’t matter
The books. The articles. The research. The case studies. They all
prove that the brands out there collaborating are the ones that are
truly innovating…and, ultimately, winning in the marketplace
The reason is simple - collaboration gives brands access to more
unique ideas…and generates more meaningful brand relationships
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Find your BigHeads
Once you’ve embraced the fact that collaboration is crucial…you’ll
come to the BIG question - who should my brand collaborate with?
Your BigHeads…of course!
BigHeads are the (oftentimes unexpected) individuals and sources
whose involvement and contributions will add extraordinary and
undeniable value to your brand
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There are lots of BigHeads to consider
Determining who has earned the right to be a BigHead for your brand
all depends on your overall objective
For example, you might collaborate behind-the-scenes with a team of
diverse thought-leaders to develop confidential ideas…or you might
invite your broader consumer target to take part in a more high-profile
user-generated promotion to generate awareness and media coverage
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We make collaboration simple
We realize choosing the right team to collaborate with may seem a
bit daunting…but we’re here to help
We’ll identify the right network of BigHeads (collaborators) for your
brand…and then enlist them and get them involved using relevant
crowdsourcing techniques to meet your objective
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Behind-the-scenes collaboration (planning/development)
Every brand on the planet can use an infusion of creativity and
inspiration…especially early-on in the brand planning phase
when you want/need as much stimuli as possible
We’ll facilitate behind-the-scenes collaboration between your
brand and the right BigHeads to unleash a universe of untapped
creativity, insights, opportunity and potential for your brand
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How about a pop quiz
It’s early-on in the brand planning phase and you need some
new thinking or breakthrough ideas. Given the choice, which
of these groups would you elect to brainstorm with?
Group A: Fifty members of your target demographic
Group B: Fifty individuals who work in the marketing discipline
and/or in your category
Group C: Fifty creative, inventive and influential minds from all
Hint different disciplines and cultures…who bring completely
unique perspectives to the table
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A quote for the occasion
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The proven fact
Research has proven that bringing together different minds and different
perspectives boosts problem-solving…and dramatically increases your
chances of creating truly unique ideas
Need the proof?
Read these!
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Obviously…the time has come
Since diverse input delivers powerful results, it’s time you step outside
of your comfort zone and go beyond your obvious sources…and begin
collaborating with different minds to generate BIG ideas and innovative
solutions, especially during the critical planning and development stage
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Turnkey access to diverse input
In order to make accessing diverse input completely turnkey, we
created our internal BigHeads - a closed social network/braintrust
made up of over 1,000 influential BIG thinkers from more than 25
countries…and countless disciplines
The members opt-in to collaborate and co-create with our brand
partners to generate breakthrough ideas, solutions and opportunities
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Just imagine the ideas, innovations, campaigns, new products and insights you'll generate
crowdsourcing and collaborating with an unorthodox team like this
! A High-End Furniture Designer ! A Theme-Park Ride Developer ! A Pro Basketball Player
! A Young-Hollywood Actor ! A Sirius Satellite Radio DJ ! A Fortune 500 CEO
! A Collegiate Coach ! A Video Game Developer ! A Toy Developer
! A Jewelry Designer ! A Hip-Hop Fashion Designer ! A Gentlemen’s Club Dancer
! A Classic Car Restoration Guru ! A Publisher ! A MLB Umpire
! A Cardiologist ! A Boutique Hotel Developer ! An Attorney General
! A Sports Artist ! A Magazine Writer ! A Small Town Mayor
! A Radio Station Owner ! A News Anchor ! A Top Skateboarder
! A Top Hair Stylist ! A Visual Director ! A Reality Show Host
! A Reality TV Producer ! A Matchmaker ! A Gossip Columnist
! A Harlem Club Owner ! A Nightlife Doorman ! A Top Restaurateur
! A Top Mommy Blogger ! A Hollywood Director ! A Talent Manager
! A High-End Interior Designer ! A Club DJ ! A Government IT Specialist
! A Top Photographer ! A Successful Inventor ! A Serial Entrepreneur
! A Gold Medal Winner ! A Tattoo Artist ! A Top Booking Agent
! A Singer/Songwriter ! A College Professor ! A Sitcom Writer
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So, what makes our BigHeads so special?
You need quality input and you need it quickly…so we increased
the probability of getting just that by hand-picking the members to
ensure they are creative, influential, artistic, enterprising, inventive,
imaginative, resourceful…and proven problem-solvers
Plus, we dedicate substantial energy and resources to managing
and incentivizing the members, to preserve the network’s integrity
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Calling all BigHeads
During the planning and development phase there may be times
when your objective will make it necessary for you to collaborate
with very specific BigHeads
Once we determine who the right BigHeads are…we will head
out and recruit them to be part of your project. In some cases,
we might even be able to tap into our network to help find them
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You never know who might end up as one of your BigHeads
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Wondering how to get started?
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The BIG Brainstorm…a perfect starting point
The perfect way to experience the power of collaboration during the
planning and development phase is our BIG Brainstorm
Consider that one area where you need new ideas or that one nagging
problem that you’re having trouble solving…and let us hold our online
brainstorm session with the diverse BigHeads in our network
It’s completely turnkey…and will generate a catalog of stimuli, ideas
and solutions that are sure to help you crack-the-code
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Step One - Create the Session
First we’ll gain an understanding of your objective (i.e., uncover
unique inspiration, develop campaign ideas, generate names, etc.)
Then we’ll create a compelling virtual session for participants,
including an engaging project overview…strategically crafted
questions and/or challenges…potential incentives to generate
additional excitement around your project…etc.
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Step Two - Distribute the Project
Let the collabortivity begin!
We’ll place your project into our secure online platform and
allow the BigHeads to contribute their unique thoughts, ideas
and perspectives during the next 7-14 days
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We can invite more people to the party…
If appropriate, we’ll identify and involve additional participants to join the session
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Step Three - Put Our Heads Together
This is where the real magic happens!
Once all the feedback is received from the BigHeads, our internal
team will pull everything together and use it as stimuli to develop
ideas/approaches that meet the pre-determined project objective
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Step Four - Deliver the BIG book
Brace yourself. The final deliverable is like nothing you have ever
seen…and we mean it
You will receive a 300+ page comprehensive project report which
includes an overall summary, the list of participants, all the raw
feedback…and an exhaustive portfolio of content and approaches
that meet your objective
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Additional behind-the-scenes collaboration techniques
Following are additional approaches we use to help during planning and development
BigHeads Workshops – We hold live workshops with BigHeads who have a specific connection
to your brand, target or objective to generate unique insights, ideas and feedback (they might be
BigHeads from our internal network and/or individuals specifically selected to participate)
Online Collaboration – We can create an online collaboration platform where select BigHeads
(from within our network or beyond) can work together to build/rate your existing ideas or
provide feedback/suggestions about ways to prep ideas for execution in the marketplace
Web Audit – We audit the user-generated content on the web relevant to your brand and/or
category…giving us access to a world of powerful ideas, insights, partners and inspiration
Custom Council – We can build you a custom collaboration/crowdsourcing council populated
with individuals and partners who you feel have earned a right to a POV. We’ll tap them via
appropriate approaches so you can generate ongoing insights, ideas, feedback, etc.
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100% elastic
Our behind-the-scenes collaboration approaches can be designed
and custom-fit to any challenge or goal
Past assignments have included public relations and promotional
ideas, communication strategies, brand positionings, new product
development, sponsorships, brand partnerships, naming, creating
awareness for brands with limited budgets, reinvigorating mature
brand franchises, finding new distribution opportunities, exploiting
uncontested market space and untapped areas of relevance, etc.
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High-profile collaboration (campaigns/promotions)
Collaboration isn’t just for planning and development. You can use it
to create high-profile campaigns that will generate buzz, awareness
and press for your brand
Of course, the most effective crowdsourcing campaigns are designed
to involve your consumers or influencers in a truly meaningful and
authentic experience that gives them a sense of ownership and
control…resulting in a real and lasting relationship with your brand
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Customized collaboration and crowdsourcing
We’ll work with you to create a custom crowdsourcing campaign
targeting your influencers and/or your broader consumer base
The campaign will be executed using relevant vehicles/tactics (i.e.,
social media, promotion, experiential, etc.) and designed to involve
participants in an authentic and memorable experience
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Making it happen
You can take comfort in the fact that all the approaches, ideas and
content we recommend/deliver are actionable…and we have the in-
house capability to make all of it happen!
“Vision without activation is hallucination”
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Working together
Let’s discuss the best way to bring collaboration to your organization. We
currently work with brand marketers, agency teams, research groups and
R&D teams in the following ways:
Project-by-Project
• As a one-off collaboration tool/resource for planning/development…and
execute the resulting content/ideas/campaigns, if necessary
• To create/execute relevant one-off crowdsourcing promotions/campaigns
Ongoing Partner
• As a collaboration partner to develop and manage ongoing crowdsourcing
efforts…and execute the resulting content/ideas/campaigns, if necessary
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Let the collaboration begin
CONTACT:
John Palumbo / Founder & Chief Creative Officer
(o) 888.646.0411 x-701
(e) john@bigheadsnetwork.com
bigheadsnetwork.blogspot.com http://twitter.com/BigHeads BigHeads Network
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