BIG Ideas Happen When DISSIMILAR UNIVERSES COLLIDE

A BIGHEADS NETWORK ESSAY BIG Ideas Happen When Dissimilar Universes Collide...Just Ask SpidermanDid you happen to catch the 60 Minutes segment about the new Spiderman BROADWAY PLAY and hearhow they are using the NFLs SKYCAM technology to propel (fly) the actors around the theater?Have you seen the Toyota ad where the mom talks about how Toyotas SAFETY SOFTWARE was appliedto FOOTBALL HELMETS to make them safer? (Its part of their overall "How would you use ourtechnology to make a better world" campaign.)Have you heard the fascinating story about the childrens HOSPITAL in London that applied lessons fromthe Ferrari PIT CREW to help them with their patient hand-offs?All of these examples support the notion that you can uncover a universe of new ideas and solutions bylooking to other disciplines, cultures, audiences, etc. for inspiration. In fact, there is a ton of researchPROVING that BIG ideas are more likely to happen when DISSIMILAR UNIVERSES COLLIDE.Of course, this is what we do at BigHeads -- we created a THINKTANK of more than 1,000 thinkers,visionaries and problem-solvers from all different backgrounds (they are artists, entrepreneurs, chefs,educators, fashion designers, deejays, CEOs, sustainability experts, architects, educators, photographers,bloggers, musicians, hoteliers, engineers, etc.) and we probe this DIVERSE network with the goal ofuncovering unexpected inspiration/insights/ideas from their world (their work, their passions, theirinterests, their geographies, etc.) that could be applied to our brand partners objectives.Overall, the "open-source" technique of exploring diverse perspectives for new ideas and solutions isbecoming a go-to innovation approach among companies and brands, especially as they get morecomfortable throwing OPEN their doors and inviting in outsiders for input...and as technology continues tomake the process of collaborating with these outsiders turnkey.If you want to learn more about this emerging movement and see some of the research validating theapproach...here are some books and articles we recommend you read:The Medici Effect by Frans JohanssonWhy Not? by Barry Nalebuff and Ian AyresThe Wisdom of Crowds by James SurowieckiCreativity and the Role of the Leader - Harvard Business ReviewCrowdsourcing: A Legitimate Marketing Resource - Huffington Post (watch for the BigHeads plug) For more information about BigHeeads Network contact: John Palumbo, Founder john@bigheadsnetwork.com 888-646.0411 x-701 Carlyn Kelly, EVP Strategy & Innovation carlyn@bigheadsnetwork.com 888.646.0411 x-705

BIG Ideas Happen When DISSIMILAR UNIVERSES COLLIDE

by BigHeads Network on Dec 07, 2010

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BIG Ideas Happen When DISSIMILAR UNIVERSES COLLIDE — Document Transcript