BigHeads Network - Brand Opening (Open Innovation & Collaboration)

Brand Opening™(Open Innovation Process)

2!Our favorite quoteHenry Ford once said, “If I had asked my customers whatthey wanted, they would have said a faster horse”His point being - if you truly want to innovate…you can’trely solely on your conventional and predictable sourcesfor inspiration and stimuli

3!Unfortunately, when the time comes to innovate, manybrands and companies limit their creative exploration byrelying solely on input from their target customer…andthey miss out on a universe of creativity and opportunity The unfortunate reality

4!It’s time to adopt an open-source model We believe BIGGER ideas happen when companies andorganizations utilize an open-source model that enablesthe input and thinking of many different perspectivesAnd we’re not alone. Research has proven that diversityin talents, experience and perspective is a huge creativeadvantage, when applied with focus

5!If you need the proof…just read these!

6!There is little doubt that diverse teams have a greater chance of coming up with uniqueideas. I don’t mean diversity only in terms of disciplines, but also in terms of culture,ethnicity, geography, age, and gender.Diversity in teams allows different viewpoints, approaches, and frames of mind toemerge. Diversity is also a proven way to increase the randomness of conceptcombinations. It is often said that one of the reasons for the United States’ unparalleledinnovation rate is its very diverse population. People who have experienced theinnovative power of diverse teams tend to do everything they can to encourage them.Innovation is more likely when people of different disciplines, backgrounds andareas of expertise share their thinking.- Creativity and the Role of the Leader /Harvard Business Review A “wise crowd” must be diverse, so that lots of different opinions are represented.It must be decentralized so no single person can inﬂuence the outcome. It must beindependent, so that "good" information can balance out "bad" information. Finally,it must be collaborative, so that it can result in "collective intelligence.”

7!In a world where innovation is global, multidisciplinary and open, you need tobring different minds and different perspectives together to discover newsolutions to long-standing problems.You should strive for having as many people from different cultures, professionalbackgrounds, and interests as possible in meetings that require differentviewpoints. Diverse teams come up with new ways of tackling issues. People fromdifferent backgrounds, talents, and passions are the perfect antidote to long-livedassumptions. These assumptions will likely go against someone’s sensitivities, thusleading to a reconsideration of the issue. Homogeneous teams very often reach thesame results without any discussions. These decisions lack creativity and thwartinnovation and discovery.Nike CEO Mark Parker spends time with musicians, grafﬁti artists and othercreative talent. “I meet regularly with our biggest retail customers, but I also gooff the beaten path where I can stimulate the right side of my brain - anddiscover new tastes in music, fashion, cuisine.”- CEOs Are Spending More Quality Time With Their Customers/WSJ

8!Introducing the BigHeads NetworkSince diverse input delivers powerful results…we curated abraintrust made up of more than 1,000 creative minds, experts,visionaries and problem-solvers from all different disciplines,experiences, talents, perspectives, interests and geographiesWe call them BigHeads…and we bring brands, companies andorganizations together with this melting-pot of talent so they canharness unfamiliar perspectives that will foster creativity, helpsolve problems in new ways and inspire game-changing ideas

9!Just imagine the new perspectives, product innovations, ideas, insights, inspirationand solutions you’ll generate collaborating and crowdsourcing with a hand-picked,carefully curated team of diverse minds like thisc§  Furniture Designer§  Mixologist§  Collegiate Coach§  Custom Jeweler§  Car Restoration Guru§  Cardiologist§  Sports Artist§  Marriage Counselor§  Makeup Artist§  Reality TV Producer§  Harlem Club Owner §  Mommy Blogger§  Interior Designer§  Photographer §  Gold Medal Winner§  Singer/Songwriter§  Theme-Park Developer§  Sirius Satellite Radio DJ§  Video Game Developer §  Fashion Designer§  Beekeeper§  Boutique Hotel Developer§  Fiction Writer§  News Anchor§  Prop Designer§  Matchmaker§  Nightlife Doorman§  Celebrity Chef§  DeeJay§  Music Teacher§  Tattoo Artist§  Ivy League Professor§  Sustainability Expert §  Air Trafﬁc Controller§  Toy Developer§  Bounty Hunter§  MLB Umpire§  Dog Groomer§  Small Town Mayor§  Top Skateboarder§  Reality Show Host§  Gossip Columnist§  Restaurateur§  Yoga Instructor§  Navy Seal§  Serial Entrepreneur§  Booking Agent §  Sitcom Writer/Comedian

If you already have creative minds, experts and forwardthinkers from within your industry thinking about yourbusiness…doesn’t it make sense to have creative minds,experts and forward thinkers from outside your industrythinking about it too?It simply makes sense

11!Get started with our Brand OpeningTM sessionOur online Brand Opening innovation session is a perfect wayfor brands and organizations to experience the power of openinnovation and cross-disciplinary exploration…especiallyduring planning and development periods, when you need toexplore the broadest range of possible solutions and ideas

12!Step One - Create your sessionFirst we’ll gain an understanding of your objective (i.e., developnew product ideas, uncover unexpected insights, explore areasfor potential partners or acquisitions, develop brand planninginspiration, provide counsel for existing concepts/ideas, etc.)Then we’ll create a compelling online session for the BigHeads,including an engaging project overview…strategically craftedquestions and/or challenges…potential incentives to generateadditional excitement around your project…etc.

13!Step Two - Let the Brand Opening begin!We’ll place your project into our secure online platform andallow the BigHeads to contribute their unique thoughts, ideasand perspectives during the next 7-14 days

14!This is where the real magic happens! Once all the feedback isreceived from the BigHeads, our internal team will pull everythingtogether and use it as stimuli to develop ideas/approaches thatmeet the pre-determined project objectiveStep Three - Put our heads together

15!Step Four - The Open BookWithin approximately 6-8 weeks you’ll receive your OpenBook…which includes a summary of the BigHeads whoparticipated, their unedited responses…and an exhaustivecatalog of content that meets the overall project objective

16!Step Five – Collaborative commercializationOnce the top concepts from the Open Book are selected, wewill move them closer to commercialization using additionalcollaboration approaches that will allow us to work togetherwith select teams (i.e., your internal teams, select BigHeads,outside experts, your target consumers, etc.) to evaluate, ﬁne-tune and even build/prototype the ideas

17!Confidentiality is a priority•  All members execute a comprehensive NDA when they join•  Participants do not receive typical brand/creative briefs. Ourprojects are designed to elicit stimuli for our internal team to usewhen creating final ideas, so participants oftentimes do not evenknow your formal objective•  You always have final approval before a project is distributed…sosensitive information is never released•  Even though your brands stature can help drive participation, it ispossible to keep projects 100% anonymous

18!It’s 100% elasticOur Brand Opening process is completely flexible and can becustom-fit to deliver against any early-stage challenge. Pastassignments have included:•  New product development•  Reinventing loyalty & service programs•  Line extension exploration•  Brand planning inspiration•  Re-imagining mobile & social strategies•  Exploiting untapped market space•  Creating unique content marketing approaches•  Identifying new distribution opportunities•  Reinvigorating mature (and dormant) franchises•  Product naming/packaging inspiration•  Developing unique product features & benefits•  Brand positioning development

19!Working togetherWe work with brand teams, innovation teams, new productdevelopment groups, research groups and agency teams as aone-off tool/resource…or as an ongoing collaboration partner

21!CONTACT:John Palumbo / Founder & Chief Creative Ofﬁcer(o) 888.646.0411 x-701 (e) john@bigheadsnetwork.comwww.bigheadsnetwork.combigheadsnetwork.tumblr.com facebook.com/bigHeadsnetwork @bigheadsLet’s open your brand!

http://www.slideshare.net	46
http://www.linkedin.com	14
http://www.socialmedia.biz	7

BigHeads Network - Brand Opening (Open Innovation & Collaboration)

by BigHeads Network on Feb 27, 2009

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 67

Statistics

BigHeads Network - Brand Opening (Open Innovation & Collaboration) Presentation Transcript