GAMIFIED LOYALTY AND REWARDSKeith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan
4/24/2013 BigDoor 2BIGDOOR POWERSGAMIFIED REWARD PROGRAMSTHAT INCREASE CUSTOMERACQUISITION,ENGAGEMENT &RETENTION
The ChallengeRegistration Rate: 2%Page Views per User/Month: 7Site Visits per User/Month: 24/24/2013 BigDoor 3Increase the...
1. Acquire“What’s in it for me?”4/24/2013 BigDoor 4
Value Based Onboarding4/24/2013 BigDoor 5
A Reason To Register4/24/2013 BigDoor 6
Percent of UsersWho Login0%1%2%3%4%5%6%BeforeAfterRegistration
2. Engage“What should I do next?”4/24/2013 BigDoor 8
Directed User Engagement4/24/2013 BigDoor 9
Directing Mobile Engagement
Weekly Challenges4/24/2013 BigDoor 11
Progression As Direction4/24/2013 BigDoor 12
Page &VideoViews Per User/Month-2468101214BeforeAfterPageviews
3. Retain“Why should I come back?”4/24/2013 BigDoor 14
Badges & Social Competition4/24/2013 BigDoor 15
Weekly Achievements
All About Rewards4/24/2013 BigDoor 17
Experiences Usually Trump Stuff4/24/2013 BigDoor 18
On Brand & Relevant Rewards4/24/2013 BigDoor 19
SiteVisits Per User/Month-0.51.01.52.02.53.0BeforeAfterMonthly Visits
The SummaryRegistration Rate: 2%Now 6%Page Views per User/Month: 7Now 13Site Visits per User/Month: 2Now 2.74/24/2013 BigD...
Questions?Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorManGAMIFIED LOYALTY AND REWARDS
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iPitch @ iStrategy Miami - Keith Smith w/BigDoor

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iPitch @ iStrategy Miami - Keith Smith w/BigDoor

  1. 1. GAMIFIED LOYALTY AND REWARDSKeith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan
  2. 2. 4/24/2013 BigDoor 2BIGDOOR POWERSGAMIFIED REWARD PROGRAMSTHAT INCREASE CUSTOMERACQUISITION,ENGAGEMENT &RETENTION
  3. 3. The ChallengeRegistration Rate: 2%Page Views per User/Month: 7Site Visits per User/Month: 24/24/2013 BigDoor 3Increase these 3 metrics!
  4. 4. 1. Acquire“What’s in it for me?”4/24/2013 BigDoor 4
  5. 5. Value Based Onboarding4/24/2013 BigDoor 5
  6. 6. A Reason To Register4/24/2013 BigDoor 6
  7. 7. Percent of UsersWho Login0%1%2%3%4%5%6%BeforeAfterRegistration
  8. 8. 2. Engage“What should I do next?”4/24/2013 BigDoor 8
  9. 9. Directed User Engagement4/24/2013 BigDoor 9
  10. 10. Directing Mobile Engagement
  11. 11. Weekly Challenges4/24/2013 BigDoor 11
  12. 12. Progression As Direction4/24/2013 BigDoor 12
  13. 13. Page &VideoViews Per User/Month-2468101214BeforeAfterPageviews
  14. 14. 3. Retain“Why should I come back?”4/24/2013 BigDoor 14
  15. 15. Badges & Social Competition4/24/2013 BigDoor 15
  16. 16. Weekly Achievements
  17. 17. All About Rewards4/24/2013 BigDoor 17
  18. 18. Experiences Usually Trump Stuff4/24/2013 BigDoor 18
  19. 19. On Brand & Relevant Rewards4/24/2013 BigDoor 19
  20. 20. SiteVisits Per User/Month-0.51.01.52.02.53.0BeforeAfterMonthly Visits
  21. 21. The SummaryRegistration Rate: 2%Now 6%Page Views per User/Month: 7Now 13Site Visits per User/Month: 2Now 2.74/24/2013 BigDoor 21
  22. 22. Questions?Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorManGAMIFIED LOYALTY AND REWARDS

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