iPitch @ iStrategy Miami - Keith Smith w/BigDoor
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iPitch @ iStrategy Miami - Keith Smith w/BigDoor

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iPitch @ iStrategy Miami - Keith Smith w/BigDoor Presentation Transcript

  • 1. GAMIFIED LOYALTY AND REWARDSKeith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan
  • 2. 4/24/2013 BigDoor 2BIGDOOR POWERSGAMIFIED REWARD PROGRAMSTHAT INCREASE CUSTOMERACQUISITION,ENGAGEMENT &RETENTION
  • 3. The ChallengeRegistration Rate: 2%Page Views per User/Month: 7Site Visits per User/Month: 24/24/2013 BigDoor 3Increase these 3 metrics!
  • 4. 1. Acquire“What’s in it for me?”4/24/2013 BigDoor 4
  • 5. Value Based Onboarding4/24/2013 BigDoor 5
  • 6. A Reason To Register4/24/2013 BigDoor 6
  • 7. Percent of UsersWho Login0%1%2%3%4%5%6%BeforeAfterRegistration
  • 8. 2. Engage“What should I do next?”4/24/2013 BigDoor 8
  • 9. Directed User Engagement4/24/2013 BigDoor 9
  • 10. Directing Mobile Engagement
  • 11. Weekly Challenges4/24/2013 BigDoor 11
  • 12. Progression As Direction4/24/2013 BigDoor 12
  • 13. Page &VideoViews Per User/Month-2468101214BeforeAfterPageviews
  • 14. 3. Retain“Why should I come back?”4/24/2013 BigDoor 14
  • 15. Badges & Social Competition4/24/2013 BigDoor 15
  • 16. Weekly Achievements
  • 17. All About Rewards4/24/2013 BigDoor 17
  • 18. Experiences Usually Trump Stuff4/24/2013 BigDoor 18
  • 19. On Brand & Relevant Rewards4/24/2013 BigDoor 19
  • 20. SiteVisits Per User/Month-0.51.01.52.02.53.0BeforeAfterMonthly Visits
  • 21. The SummaryRegistration Rate: 2%Now 6%Page Views per User/Month: 7Now 13Site Visits per User/Month: 2Now 2.74/24/2013 BigDoor 21
  • 22. Questions?Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorManGAMIFIED LOYALTY AND REWARDS