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MISSION M3B  Big Dog Innovations’ mission to get each part of theMARKETING 3.0 BLUEPRINT (the ROADMAP to the newworld of m...
In talking about the change…(communication platforms   & new consumer/commercial habits)                 …and new outcomes...
Clarity can perhaps be obtained bycategorizing much of the net-new“change” into four primary groups:  1) Platforms     - i...
Clarity can perhaps be obtained bycategorizing much of the net-new“change” into four primary groups: 2) Communications Dir...
Clarity can perhaps be obtained by categorizing muchof the net-new “change” into four primary groups: 3) Marketing Lifecyc...
Clarity can perhaps be obtained bycategorizing much of the net-new“change” into four primary groups: 4) Changes in consume...
From an illustrativepoint of view, it looks like the following…
Increased          Lowered          IncreasedConversions   Costs of Acquisition    Insight
As communications increasinglyshift towards some form of digitalmessaging - and while analogcommunications will still be a...
The trend is towards increaseddigital communicationsinvestments…                       LESS                    MORE• What ...
Some OpinionsFor New Media:              For Traditional Media:Don’t apply old marketing   Recognize there arepractices to...
It doesn’t happen overnight, but…with the aid of a new media marketing blueprint(as can be see in ensuing weeks of thismar...
This MISSION M3BA pyramid                    Measure &               (Marketing 3.0depicting an                  Refine   ...
To follow the    Marketing 3.0 Blueprint,               visitwww.BigDogInnovations.com/MissionM3B   where you can access a...
The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0  Marketing                       Marketing ...
Contact us today for a discussion on what anupdated marketing plan – optimized for thenew world of “Marketing 3.0” – might...
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[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat

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FOR AN EXPLANATION OF THESE SLIDES, VISIT: http://bigdoginnovations.com/missionm3b-file-4-the-four-cornerstones-of-marketing-3-0

Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models.

FILE #3: "Let's Clear Up The Confusion Right Off The Bat" delivers a detailed explanation of the "change" that exists in the marketing world today - providing the clarity needed to progress your organization through the complete "Marketing 3.0" transformation.

To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b

Published in: Business, News & Politics
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Transcript of "[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat"

  1. 1. MISSION M3B Big Dog Innovations’ mission to get each part of theMARKETING 3.0 BLUEPRINT (the ROADMAP to the newworld of marketing) into the hands of elite marketing executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models. FILE #3 Let’s Clear Up The Confusion Right Off The Bat ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B
  2. 2. In talking about the change…(communication platforms & new consumer/commercial habits) …and new outcomes,… (marketing contributing more to the bottom line)…it’s important to get a good sense of theingredients that go into “the new mixture”
  3. 3. Clarity can perhaps be obtained bycategorizing much of the net-new“change” into four primary groups: 1) Platforms - including optimized Traditional Media as well as New Media
  4. 4. Clarity can perhaps be obtained bycategorizing much of the net-new“change” into four primary groups: 2) Communications Directions - strategic combinations of traditional “outbound marketing” mingled with new media “inbound marketing” - both with increased instances of ongoing two-way dialogue
  5. 5. Clarity can perhaps be obtained by categorizing muchof the net-new “change” into four primary groups: 3) Marketing Lifecycles - where two-way dialogue can be “wireframed” for scalable nurturing
  6. 6. Clarity can perhaps be obtained bycategorizing much of the net-new“change” into four primary groups: 4) Changes in consumer/commercial behavior
  7. 7. From an illustrativepoint of view, it looks like the following…
  8. 8. Increased Lowered IncreasedConversions Costs of Acquisition Insight
  9. 9. As communications increasinglyshift towards some form of digitalmessaging - and while analogcommunications will still be around for along time to come - the maneuver becomes:  Knowing what percentages of shifts should be made  Understanding the new sequences - while strategic integration and shifts towards digital media are taking place
  10. 10. The trend is towards increaseddigital communicationsinvestments… LESS MORE• What %? Direct Online• What sequence? LESS Mass Advertising• What strategy plan revisions? MORE MORE Social Mobile Media
  11. 11. Some OpinionsFor New Media: For Traditional Media:Don’t apply old marketing Recognize there arepractices to new media multiple opportunities toformats. make traditional media more effective by aligning it to digital.“Apps,” new technologies, Digital “alignment” meansand platforms arent you can increase instancesenough; think “voice of of two-way dialogue,customer marketing” activity capture, andstrategies. follow-through. For both new and traditional media, you must strategically develop “inbound marketing” and “optimized outbound marketing” into your planning and implementation activities.
  12. 12. It doesn’t happen overnight, but…with the aid of a new media marketing blueprint(as can be see in ensuing weeks of thismarketing content series), you can accelerateyour rates of: • Increased marketing conversions • Lowered costs of acquisition • Higher levels of customer intimacy • And proof that your “Marketing 3.0” plans are working, via increased cross-media marketing insight It’s all there for the taking!
  13. 13. This MISSION M3BA pyramid Measure & (Marketing 3.0depicting an Refine Blueprint)organization’s content seriesjourney into the Implement has been Conservatively strategicallynew world of designed &marketing - Define Your developed to“Marketing 3.0” Deliverables walk you through the levels of Strategy Workshop this journey. (Start with new questions!) Expand Your Knowledge of New Sequences, Infrastructures, & Marketing Lifecycle Wireframes Understand New Opportunities, Outcomes, & Communication Lifecycles Understand the Changed World of Marketing/Communications
  14. 14. To follow the Marketing 3.0 Blueprint, visitwww.BigDogInnovations.com/MissionM3B where you can access and/orsubscribe to all of the past and future content files in the MISSION M3B series, published within the ongoing Marketing 3.0 Weekly blog.
  15. 15. The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0 Marketing Marketing Strategy Infrastructure Marketing Implementation Marketing Marketing Communications Measurement Logistics & Refinement Achievements: Increased Conversion Rates. Lowered Costs of Acquisition.Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.
  16. 16. Contact us today for a discussion on what anupdated marketing plan – optimized for thenew world of “Marketing 3.0” – might look likefor your organization specifically. Peter Winters President pwinters@bigdoginnovations.com Jackie Crino Chief Marketing 3.0 Officer jcrino@bigdoginnovations.com www.BigDogInnovations.com
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