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Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
Matt Donovan -- Defending Creative Designs
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Matt Donovan -- Defending Creative Designs

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  • Overview\n
  • Overview\n
  • Background + Camstar story - I wanted to be trusted. 2 motives\nTom reminded me\n
  • Tom Smykowski\n
  • Double standard - want to be understood, but don’t care to understand.\nget in a box bc we’re comfy\nform cliquese because we’re afraid\n
  • You were made to do more than you’re doing today.\n
  • MiCocina. At best, unhelpful. At worst, petty & destructive. \n
  • Froze\nNeed a framework to push the conversation forward\n
  • \n
  • The branding workshop is in addition to basic requirements gathering\n
  • The branding workshop is in addition to basic requirements gathering\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Field Studies, Interviews, Surveys, Guess\n
  • Field Studies, Interviews, Surveys, Guess\n
  • Field Studies, Interviews, Surveys, Guess\n
  • Field Studies, Interviews, Surveys, Guess\n
  • Field Studies, Interviews, Surveys, Guess\n
  • Map it back to the goals\n
  • \n
  • \n
  • \n
  • Share Early/Share Often, Use Mental Notes, Fight the Big Reveal, tie it back to the stack.\n
  • Share Early/Share Often, Use Mental Notes, Fight the Big Reveal, tie it back to the stack.\n
  • Share Early/Share Often, Use Mental Notes, Fight the Big Reveal, tie it back to the stack.\n
  • Revisions: Listen. Be Patient. Respond, don’t react. Kevin’s Notepad. Don’t do bad work.\n
  • Revisions: Listen. Be Patient. Respond, don’t react. Kevin’s Notepad. Don’t do bad work.\n
  • DO worry about hurting feelings\n don't take it personal (but still make it personal)\n- never accuse somebody of being wrong (expound)\n
  • \n
  • \n
  • Overview\n
  • Transcript

    • 1. @mattdonovan photo credit: furryscaly GATHER ‘ROUND CLOSE
    • 2. @mattdonovan DEFENDING Creative
Designs
    • 3. @mattdonovan Me, circa 2005 RESPECT
MAH
AUTHORITAY!
    • 4. @mattdonovan What the hell is wrong with you people?
    • 5. @mattdonovan
    • 6. @mattdonovan “A
human
being
should
be
able
to
change
 a
diaper,
plan
an
invasion,
butcher
a
hog,
 conn
a
ship,
design
a
building,
write
a
 sonnet,
balance
accounts,
build
a
wall,
set
 a
bone,
comfort
the
dying,
take
orders,
 give
orders,
cooperate,
act
alone,
solve
 equations,
analyze
a
new
problem,
pitch
 manure,
program
a
computer,
cook
a
 tasty
meal,
=ight
ef=iciently,
die
gallantly.
 Specialization
is
for
insects.” –from Time Enough For Love
    • 7. @mattdonovan NO
    • 8. @mattdonovan “To
say
we
have
exclusive
expertise
is
 perhaps
a
little
bit
dangerous,
as
though
 designers
have
all
the
creative
juices
 and
the
clients
none.
It
is
to
imply
that
 we
know
best,
always.
But
we
are
not
 experts
on
visual
communication
or
on
 our
clients’
brands
so
much
as
we
are
 experts
in
the
design
process,
which
is
a
 dialogue.” –Tom Froese
    • 9. @mattdonovanPurpose &AudienceContent&Presentation&.
    • 10. @mattdonovanPurpose
    • 11. @mattdonovanPurpose
    • 12. @mattdonovanPurpose
    • 13. @mattdonovanPurpose
    • 14. @mattdonovanPurpose
    • 15. @mattdonovanPurpose
    • 16. @mattdonovanPurpose
    • 17. @mattdonovanPurpose
    • 18. @mattdonovanAudience
    • 19. @mattdonovanAudience
    • 20. @mattdonovanAudience
    • 21. @mattdonovanAudience
    • 22. @mattdonovanAudience
    • 23. @mattdonovanContent
    • 24. @mattdonovanSite ArchitectureProblem: Hierarchical organization forces the visitor to hunt for what they want. People are motivated by Direction + Context. This navigation is categorical and uninspiring.The Experience Portrait Gallery Decorating Ideas Products Gift Cards Clubs Special Offers Smile Store• Who We Are • Infants • Framing Solutions • Prints • Home • Home • Sign Up• What We Do • Children • Wall Frames • Portrait Club • What’s New• Testimonials • Families • Postcards • Infant Program • Portrait Collections• Preparing For Your Visit • Pets • Seasonal • Birthday Program • Special Occasions • Special Order Items Others Career Opportunities Sign In / Register • Partners • Types of Jobs • Help • Positions Available • Privacy • Download Application • Terms of Use • Apply Online • About Us • Customer Care • Contact Us • Special Order Tracking • FAQ • Talk To Us
    • 25. @mattdonovanSite Architecture Where we’re headingSolution: Give visitors directions and content that support your goals. Goal: A. Book Sittings / Sell A. B. C. D. C. B. A. B. A. C. D. B. Packages Contextual Goals: Bubble up the content B. Build Trust under the goals it best C. Establish Credibility supports. D. Set Expectations The Experience Portrait Gallery B. C. Decorating Ideas Products A. B. C. Special Offers • Who We Are B. C. • Infants • Framing Solutions • Prints • Sign Up A. B. • What We Do B. C. • Children A. B. C. • Wall Frames • What’s New A. B. • Testimonials B. C. D. • Families • Postcards • Portrait Collections Map goals to • Preparing For Your Visit • Pets • Seasonal A. B. D. the content. B. D. • Special Occasions • Special Order Items Gift Cards A. B. Smile Store A. B. Others Career Opportunities C. D. Clubs A. B. • Partners A. C. • Types of Jobs • Portrait Club • Help B. D. • Positions Available • Infant Program • Privacy B. D. • Download Application • Birthday Program • Terms of Use B. D. • Apply Online • About Us B. C. Sign In / Register A. B. • Customer Care • Contact Us B. D. • Special Order Tracking B. D. • FAQ B. D. • Talk To Us B. D.
    • 26. @mattdonovanPresentation
    • 27. @mattdonovan “Share
early,
 share
often.” —Me, a bagillion times
    • 28. @mattdonovanPresentation
    • 29. @mattdonovan photo credit: tienvijftien
    • 30. @mattdonovanPurpose &AudienceContent&Presentation&.
    • 31. @mattdonovan “Tell me more...”
    • 32. @mattdonovan “It’s
not
enough
for
a
professional
to
be
 right:
An
advisor’s
job
is
to
be
helpful.
I
 had
to
develop
the
skill
of
telling
clients
 they
were
wrong
in
a
way
that
they
 would
thank
me
for
giving
them
helpful
 advice!
I
had
to
‘earn
the
right’
to
be
 critical.
Proving
someone
wrong
may
 be
intellectually
satisfying,
but
it
is
not
 productive
for
either
the
client
or
the
 advisor.”
 –The Trusted Advisor
    • 33. @mattdonovan Questions ? Anyone?
    • 34. @mattdonovan THE ENDING Thank
You! Download goodies at bit.ly/bigdefend

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