Joe Dyer - Alphabet Soup: Career Paths, Interviews, and Skill Sets

ALPHAB ET SO UP SKILL SETS, CAREER PATHS, & INTERVIEWSJOE DYERMANAGER OF USER EXPERIENCESABRE TRAVEL NETWORK

ABOUT ME MANAGER, USER EXPERIENCE SENIOR UX TITLES I HAVE HELD DESIGNER SENIOR INFORMATION ARCHITECT UX ARCHITECT SENIOR WEB PRODUCER INTERACTION DESIGNER DIRECTOR OF NEW MEDIA VIDEO PRODUCER COMBAT CAMERA TEAM LEADER @JOEPLANET

ABOUT ME YTEAM M

๏ SKILL SETS ๏ CAREER PATH ๏ INTERVIEWINGTHREE MAIN INGREDIENTS

THE GENERALIST

CONDITIONS FAVORING GENERALISTS ๏ when work is all over the board ๏ when work changes quickly ๏ where there is high-pressuresource:spool

USER INTERFACE ENGINEERING 5%ISTS 1 L IA EC SP 5 %source: 8 GE NE RA L IST Suie.com

37 SIGNALS ARTICLE 37SIGNALSsource:37signals.c

37 SIGNALS ARTICLE 37SIGNALS rk at 37 signals wo ’s why al l designers e simply d on’t That SS. W ly with H TML and C et their ha nds direct on’t g er desig ners who d o the kind of consid vant t he ma terials rele dirty with t o. work we d

HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding

HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding the skills you need to get a job

HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation the skills that layer coding usually cost you your job

SKILLS ASSHARP ASBLADES

HARD SKILL INFORMATION ARCHITECTURE the categorization of information into a coherent structure, preferably one that most people can understand quickly, if not inherently. Its usually hierarchical, but can have other structures, such as concentric or even chaotic.source:wikipedia

HARD SKILLINFORMATION ARCHITECTURE Vacation Packages Flights Hotels Cars/Rail Cruises Activities Last Minute Packages ExperienceFinderSM Customer Support Super Promo Search for Vacations Screaming Deals Silver Lining Sale: Save up to 50% on hotels when you book a package Round-Trip One-Way Featured Deals From: To: Image Image Image Image Compare surrounding airports ? Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet, consectetur consectetur consectetur consectetur More >> Top Destinations Image Image Image Image Ski Las Vegas California Hawaii from $361 from $361 from $361 from $361 300x250 Image Image Image Image Mexico Caribbean Casinos Shopping from $361 from $361 from $361 from $361 Sign Up For Email Alerts Learn More Image Image Image Image Enter your E-Mail Address... Submit Mexico Caribbean Casinos Shopping !"#$%&#$()*$+(,-./)012#3 from $361 from $361 from $361 from $361 !".4$#)&($2(,-./$5,2.6$,(.$7.81%/.9$0".0:$)&($,1($,45$ More >> ")2./$(,2.$0,/.45,(6$2)$0)*;,(.$;(10.6$5,#<%#<5,#9$ ,45$=.2$2".$%.62$;(10.> More Great Offers ?1.@$*)(.$(.,6)46$2)$%&#$()*$+(,-./)012# Escorted Tours Last Minute Packages Image Featured Escorted Vacations Preferred Partners Top 10 Destinations Vacation Tools

HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL EIGHTSHAPES BOXES AND VOCABULARY UNIFY ARROWS unify.eightshapes.com .jjg.net/ia/visvocab/ boxesandarrows.com /

HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL EIGHTSHAPES BOXES AND VOCABULARY UNIFY ARROWS unify.eightshapes.com .jjg.net/ia/visvocab/ boxesandarrows.com / graffletopia.co m extra bonus for mac users

HARD SKILLINFORMATION ARCHITECTURESUGGESTEDREADING LIST Information Architecture for the World Wide Web: Designing Large-Scale Web Sites -- Peter Morville, Louis Rosenfeld Ambient Findability -- Peter Morville Don’t Make Me Think -- Steve

HARD SKILL VISUAL DESIGN communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. a communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels tosource: ensure the message reaches thewikipedia

HARD SKILLVISUAL DESIGN

HARD SKILLVISUAL DESIGN SMASHING METHOD CREATTICA MAGAZINE AND CRAFT smashingmagazine.co creattica.com methodandcraft.com m

HARD SKILLVISUAL DESIGNSUGGESTEDREADING LIST Visualize This -- Nathan Yau Information Design Workbook -- Kim Baer Web Design: E-Commerce --

HARD SKILLPRESENTATION LAYER CODING articulation of a visual design in a reader agent while vastly improving the experience with nuts-and-bolts basics of interaction design.

HARD SKILLPRESENTATION LAYER CODING

HARD SKILLPRESENTATION LAYER CODING SMASHING 960 GRID ADDY MAGAZINE SYSTEM OSMANI smashingmagazine.co 960.gs addyosmani.com m

HARD SKILLPRESENTATION LAYER CODINGSUGGESTEDREADING LIST The Smashing Book #2 -- Smashing Magazine Designing with Web Standards -- Jeffrey Zeldman

SOFT SKILLS presenting interpersonal planning/time mgmt

SOFT SKILL PRESENTINGsource:hollywood

SOFT SKILLPRESENTING NOTE AND SLIDESHARE SLIDEROCKET POINT noteandpoint.com slideshare.net sliderocket.com

SOFT SKILLPRESENTING SUGGESTED READING LIST The Exceptional Presenter -- Timothy J. Koegel Presentation Zen -- Garr Reynolds

SOFT SKILLINTERPERSONAL SKILLS give and receive constructive feedback knowledge sharing collaboration conﬂict resolution client management office politics

SOFT SKILLINTERPERSONAL SKILLSSUGGESTEDREADING LIST The Art of Project Management -- Scott Berkun FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger

SOFT SKILLPLANNING / TIME MANAGEMENT ability to prioritize when to use which tool be early and drive the bus lose the ﬁre helmet even if you’re not billing by the hour

SOFT SKILLPLANNING / TIME MANAGEMENT

SOFT SKILLPLANNING / TIME MANAGEMENT lifehacker.com 43folders.com Teaux Deaux

informationarchitecturevisual designpresentationlayer coding

SHARPENONE BLADEAT A TIME

P I C K - U P W I N D OWCAREER PATH

JOB TITLES & SCOPE OF INFLUENCE sets direction Principal, Creative Director, Chief, VP, President, CXO, Managing Partner Manager, Director, Strategist, contributes organizationally Architect, Partner Staff, Senior, Lead, Art Director, Mid- contributes through others contributes independently level, Analyst contributes dependentlyAssociate, Assistant, Junior, Coordinator, Production source: johansen

TYPICAL AGENCY MODEL principals, practice leads senior practitioners interns, associatessource:alcorn

A LIST APART SURVEY 2010

SURVEY 2010source: ala

SURVEY 2010 35.3%source: ala

SURVEY 2010source: ala

SURVEY 2010 10 .5%source: ala

WHAT DO UX MANAGERS DO? internal external companies agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource:alcorn

MANAGER READING LIST FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger First Break All the Rules: What the World’s Greatest Managers Do Differently -- Marcus Buckingham, Curt Coffman manager-tools.com 12: The Elements of Great Join the UX Management Discussion List at iainstitute.org Managing -- Rodd Wagner and

III. Interviewing ๏ need big image here to kickoff INTERVIEWS interviewing ๏ maybe a pot on a burner

MUST HAVE AN ONLINE PRESENCEsource:simplebits.

DO YOU DISPLAY YOUR SKILLsource:michaelanderson

WHAT MANAGERS ARE LOOKINGFOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source:alcorn

THINKING ON YOUR FEET

BARRIERS TO SUCCESS๏ not asking questions; repeated technical mistakes๏ slow skills development, stuck in old methods๏ working alone too much๏ lack of accountability for problems๏ no prioritizing; scattered, always putting out ﬁres source: johansen

IN SUMMARY ๏ play the odds and be a generalist ๏ sharpen one blade at a time ๏ master your soft skills no matter how awesome you think you are ๏ 6-ﬁgure income is within your reach ๏ managers want to see you participate in the digital space; show your enthusiasm for all things ux

THANKS FOR LISTENING TWITTER: @JOEPLANET

RESOURCESStock Photos:photos.comSpool:http://johnnyholland.org/2011/03/15/should-you-hire-a-ux-specialist-or-a-ux-generalist/http://www.uie.com/brainsparks/2006/09/08/specialists-vs-generalists/37Signals:http://37signals.com/svn/posts/1066-web-designers-should-do-their-own-htmlcssJohansen:http://www.slideshare.net/kristenjohansen/creating-career-paths-for-ux-professionalsAlcorn:http://uxweek2007.adaptivepath.com/sessions/how-to-manage-a-user-experience-team-without-losing-your-mindHollywood:http://noteandpoint.com/2010/10/designing-for-a-complete-experience/ALA:http://aneventapart.com/alasurvey2010/Vector illustrations by C. ImaizumiCreated while listening to OK Computerby Radiohead and Veni Vedi Vicious by The Hives

Joe Dyer - Alphabet Soup: Career Paths, Interviews, and Skill Sets

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